---
title: "Hornworms — $167K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/hornworms"
last_updated: "2026-07-21T20:41:30.511Z"
locale: en
meta:
description: "Niche score 56/100 · $167K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $167K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Hornworms — $167K/yr Amazon US Niche (2026) - Flapen"
---
# **hornworms**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 35Growth 45Conversion 92Competition 22Returns 100Price range 81Avg price 77Brand share 14Review moat 73Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$10.36–$37.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$15.61**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****583.07**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+15.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$167K**
$167K/yr · 95K searches
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, hornworms is a $167K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **hornworms market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$125K–$156K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#189**
- **Page quality**
- **0%**
- **Prime**
- **7%**
- **Sponsored**
- **43%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **—flat
**Sellers**
**7**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**4%**
- Dubia Roaches44% - Oregon Silkworms36% - Generic7% - DBDPet6% - Avangtar Reptiles2% - Great Lakes2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.9% search growth over the last 90 days.
5K4KSpike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/hornworms/trend)
## **Top hornworms search terms**
- **hornworms**28K/yr+21.9%8.8% conv. - **hornworms live for reptiles**8K/yr+64.8%11.3% conv. - **horn worms live**13K/yr-8.5%11.4% conv. - **hornworms live**15K/yr-23.3%8.9% conv. - **horn worms**9K/yr+25.2%10.8% conv. - **live hornworms**9K/yr+22.2%5.6% conv. - **hornworm**6K/yr+44.4%3.5% conv. - **horned worms**3K/yr+21.4%13.7% conv. - **horn worms for bearded dragons live**3K/yr+33.9%11.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/hornworms/search-terms)
## **Top hornworms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oregon Silkworms Premium Hornworm Habitat - 26-35+ Count per Cup | Nutrient-Rich Feed for Bearded Dragons Geckos & Other Reptiles | Ensured Healthy Arrival**Oregon Silkworms**$15.27**4.0★1,109 rev](https://www.amazon.com/dp/B09Y4RTNK9) [2**Dubia Roaches 24 Count Medium Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration**Dubia Roaches**$10.36**4.1★417 rev](https://www.amazon.com/dp/B0D6HKYYWZ) [3**Dubia Roaches 12 Count Large Hornworms for Bearded Dragons Geckos and Other Lizards**Dubia Roaches**$10.96**4.1★417 rev](https://www.amazon.com/dp/B0D6HMB5PM) [4**Dubia Roaches 18 Count Small Hornworms for Bearded Dragons Geckos and Other Lizards**Dubia Roaches**$10.38**4.1★417 rev](https://www.amazon.com/dp/B0D6H87SKY) [5**Live Hornworm Cup (25-35 Count) | UPS Shipping | for Bearded Dragons and Reptiles | Live Arrival Guarantee**Generic**$15.59**4.0★326 rev](https://www.amazon.com/dp/B0C39J2HBX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**REPTIZOO FRIENDLY Crested Gecko Food Insect Puree Hornworm Paste Reptile Food Made with Fresh Insects 2.82oz**REPTIZOO FRIENDLY**$13.32**66 rev1y ago](https://www.amazon.com/dp/B0DZNFKYPD) [**Dubia Roaches 24 Count Medium Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration**Dubia Roaches**$10.36**417 rev2y ago](https://www.amazon.com/dp/B0D6HKYYWZ) [**Dubia Roaches 12 Count Large Hornworms for Bearded Dragons Geckos and Other Lizards**Dubia Roaches**$10.96**417 rev2y ago](https://www.amazon.com/dp/B0D6HMB5PM) [**Dubia Roaches 18 Count Small Hornworms for Bearded Dragons Geckos and Other Lizards**Dubia Roaches**$10.38**417 rev2y ago](https://www.amazon.com/dp/B0D6H87SKY) [**Dubia Roaches 6 Count Large Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration**Dubia Roaches**$10.41**417 rev2y ago](https://www.amazon.com/dp/B0D6HNP2Q4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dubia Roaches 12 Count Large Hornworms for Bearded Dragons Geckos and Other Lizards**Dubia Roaches**$10.96**4.1★**▲ 281%**](https://www.amazon.com/dp/B0D6HMB5PM) [**Dubia Roaches 24 Count Medium Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration**Dubia Roaches**$10.36**4.1★**▲ 208%**](https://www.amazon.com/dp/B0D6HKYYWZ) [**Dubia Roaches 18 Count Small Hornworms for Bearded Dragons Geckos and Other Lizards**Dubia Roaches**$10.38**4.1★**▲ 54%**](https://www.amazon.com/dp/B0D6H87SKY) [**Dubia Roaches 6 Count Large Hornworms Live Perfect Caterpillar Food for Bearded Dragons Geckos Turtles Frogs High Water Content Ensuring Optimal Nutrition & Hydration**Dubia Roaches**$10.41**4.1★**▲ 50%**](https://www.amazon.com/dp/B0D6HNP2Q4) [**REPTIZOO FRIENDLY Crested Gecko Food Insect Puree Hornworm Paste Reptile Food Made with Fresh Insects 2.82oz**REPTIZOO FRIENDLY**$13.32**4.3★**▼ 11%**](https://www.amazon.com/dp/B0DZNFKYPD)
**~~View all trending →~~**
## **What buyers say about hornworms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**20%
*“Very affordable price”*
**Size-Overall**19%
*“Great size”*
**Quality-Overall**19%
*“Good quality live worms”*
**Advertised Vs Actual Product**8%
*“It looks as advertised”*
**Durability**6%
*“We used them up fast”*
**Pet Friendly**5%
*“Very good and your pet will thank you”*
**Taste-Overall**5%
*“Luckily, my dragon is grown so they were nice a juicy for him”*
**Smell**4%
*“It doesn't stink either”*
**Freshness**2%
*“Very fresh, healthy, and you get extras”*
**Fun/Entertainment Experience**1%
*“my Beauties have started enjoying them”*
### **What buyers complain about **
**Size-Overall**45%
*“Super small”*
**Durability**12%
*“Half dead”*
**Advertised Vs Actual Product**6%
*“Very deceiving”*
**Smell**6%
*“they smelled terrible”*
**Value For Money**5%
*“Not worth the money”*
**Stale/Rotten/Spoiled**3%
*“Dead”*
**Quality-Overall**3%
*“Quality and size were disappointing with some of the worms only 3 mm long”*
**Contamination**3%
*“Dead worms”*
**Color**2%
*“Some where black like dead for days”*
**Moist/Dry**1%
*“wet like they were frozen”*
### **Top return reasons **
**Texture/Consistency-Overall**100%
## **Common questions**
- **Is hornworms profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 14 tracked products. 90-day search growth is +15.9%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the hornworms niche?**
- 8 brands and 7 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in hornworms?**
- Top complaints mined from reviews: Size-Overall, Durability, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for hornworms peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the hornworms niche?**
- Listings span $10.36–$37.05; the average listing price is $15.61 (sweet spot $15–$100). The average incumbent carries 583 reviews — the moat a new listing must climb.
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