---
title: "Trend — high protein cat food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/high-protein-cat-food/trend"
last_updated: "2026-07-21T22:13:33.448Z"
locale: en
meta:
  description: "Niche score 62/100 · $4.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $4.1M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — high protein cat food - Flapen"
---

# **high protein cat food**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 97Growth 16Conversion 96Competition 69Returns 100Price range 84Avg price 95Brand share 5Review moat 24Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$4.1M**

$4.1M/yr · 1.3M searches

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$23.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.29–$69.12**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,309.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-18.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand