---
title: "Reviews — heartgard plus for dogs 5-22 lbs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/heartgard-plus-for-dogs-5-22-lbs/reviews"
last_updated: "2026-07-21T22:34:40.854Z"
locale: en
meta:
  description: "Niche score 46/100 · $373K/yr market · 183K searches/yr · $44.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · $373K/yr market · 183K searches/yr · $44.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Reviews — heartgard plus for dogs 5-22 lbs - Flapen"
---

# **heartgard plus for dogs 5-22 lbs**

**Skip it**

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 54Growth 32Conversion 55Competition 26Returns 98Price range 74Avg price 95Brand share 19Review moat 36Quality gap 17

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$44.28**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$12.72–$128.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$373K**

$373K/yr · 183K searches

**Review moat**

**Okay****2,920.37**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+5.9%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality