---
title: "Heartgard Plus for Dogs 5-22 Lbs — $373K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/heartgard-plus-for-dogs-5-22-lbs"
last_updated: "2026-07-21T19:19:28.114Z"
locale: en
meta:
description: "Niche score 46/100 · $373K/yr market · 183K searches/yr · $44.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $373K/yr market · 183K searches/yr · $44.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Heartgard Plus for Dogs 5-22 Lbs — $373K/yr Amazon US Niche (2026) - Flapen"
---
# **heartgard plus for dogs 5-22 lbs**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 54Growth 32Conversion 55Competition 26Returns 98Price range 74Avg price 95Brand share 19Review moat 36Quality gap 17
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$44.28**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$12.72–$128.07**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$373K**
$373K/yr · 183K searches
**Review moat**
**Okay****2,920.37**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, heartgard plus for dogs 5-22 lbs is a $373K/yr Amazon United States market (183K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **heartgard plus for dogs 5-22 lbs market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **$266K–$354K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **47%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**5%**
- HEARTGARD77% - COOLOMG6% - TUOYR4% - TRI-HEART PLUS4% - Frontline2% - Cabasse2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/heartgard-plus-for-dogs-5-22-lbs/trend)
## **Top heartgard plus for dogs 5-22 lbs search terms**
- **heartgard plus 0-25 lbs**109K/yr+8.9%3.9% conv. - **heartguard**27K/yr+6.1%2.4% conv. - **heart guard**14K/yr+10.8%1.3% conv. - **heartguard plus 25-50lbs dog heartworm chewable ivermectin/pyrantel**16K/yr-21.1%2.3% conv. - **heartguard plus**6K/yr+19.4%2.0% conv. - **heartguard small dogs 0-22lbs chewable flea and tick prevention**4K/yr-16.4%2.6% conv. - **heart guard +**2K/yr+74.5%1.6% conv. - **heartguard for dogs**3K/yr+34.2%3.1% conv. - **heartguard plus 0-25 lbs dog heartworm chewable ivermectin/pyrantel**2K/yr-46.4%3.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/heartgard-plus-for-dogs-5-22-lbs/search-terms)
## **Top heartgard plus for dogs 5-22 lbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$37K20%$75K30%$112K40%$149K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 1 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$12.72**4.9★401 rev](https://www.amazon.com/dp/B0DYGB1NGN) [2**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 6 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$57.72**4.9★401 rev](https://www.amazon.com/dp/B0080B193I) [3**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 12 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$102.95**4.9★401 rev](https://www.amazon.com/dp/B0DYGDRYSB) [4**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs 51-100 lbs (Brown Box) 6 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$86.60**4.8★175 rev](https://www.amazon.com/dp/B00487WDKQ) [5**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs 26-50 lbs (Green Box) 6 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$73.07**4.8★149 rev](https://www.amazon.com/dp/B005505TOW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Runhit Youth Baseball Chest Protector Shirt Softball Football Padded Compression Shirt Heart Guard Sternum Protection for T-Ball Lacrosse White Gray L**Runhit**$15.84**103 rev1y ago](https://www.amazon.com/dp/B0FH1TK8W1) [**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs 26-50 lbs (Green Box) 12 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$128.07**149 rev1y ago](https://www.amazon.com/dp/B0DYGK63LC) [**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 1 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$12.72**401 rev1y ago](https://www.amazon.com/dp/B0DYGB1NGN) [**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 6 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$57.72**401 rev1y ago](https://www.amazon.com/dp/B0080B193I) [**HEARTGARD Plus (ivermectin/pyrantel) Real-Beef Chewables for Dogs up to 25 lbs (Blue Box) 12 Month Supply of Chews (Heartworm Disease Preventive)**HEARTGARD**$102.95**401 rev1y ago](https://www.amazon.com/dp/B0DYGDRYSB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Runhit Youth Baseball Chest Protector Shirt Softball Football Padded Compression Shirt Heart Guard Sternum Protection for T-Ball Lacrosse White Gray L**Runhit**$15.84**4.8★**▲ 217%**](https://www.amazon.com/dp/B0FH1TK8W1) [**TUOYR Padded Compression Shirt Chest Protector Heart Guard Sternum Protective Sleeveless Vest for Football Baseball Lacrosse and Goalies - Youth & Adult Sizes Black-White**TUOYR**$23.27**4.4★**▲ 215%**](https://www.amazon.com/dp/B09VPC2BQ5) [**Unequal CC Hart III Shirt Heart Guard Sternum Protection Padded Shirt Youth and Adult Sizes**Unequal Technologies**$114.58**4.6★**▲ 211%**](https://www.amazon.com/dp/B0C5FWYVRV) [**COOLOMG Youth Chest Protector Baseball Padded Shirt Softball Heart Guard T Ball Sternum Protection**COOLOMG**$19.43**4.6★**▲ 202%**](https://www.amazon.com/dp/B0CYPYT78W) [**Legendfit Youth Baseball Chest Protector Padded Compression Shirt Support Softball Football Heart Sternum Guard**Legendfit**$19.96**4.8★**▲ 195%**](https://www.amazon.com/dp/B0CXX71F56)
**~~View all trending →~~**
## **What buyers say about heartgard plus for dogs 5-22 lbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Reasonable price”*
**Quality-Overall**15%
*“Great product and easy to purchase”*
**Pet Friendly**10%
*“Dog Approved”*
**Ease Of Use**10%
*“Easy and convenient”*
**Advertised Vs Actual Product**8%
*“was as advertised”*
**Ease Of Chewing/Swallowing**4%
*“Thanks for having a tasty chewable that my dog doesnt realize its medicine”*
**Protection**4%
*“Extra protection”*
**Taste-Overall**4%
*“My past dogs loved the taste of”*
**Certifications**4%
*“Approved by my vet”*
**Smell**3%
*“Great for dogs, no smell, and effective”*
### **What buyers complain about **
**Functionality-Overall**59%
*“Doesn't work”*
**Durability**10%
*“Not long lasting”*
**Allergies**9%
*“Allergic Reaction”*
**Value For Money**7%
*“Cheap, useless product”*
**Indigestion**3%
*“My Shih Tzus always get an upset stomach - diarrhea”*
**Moist/Dry**2%
*“Although it didn't dry as quickly as I would have liked”*
**Quality-Overall**2%
*“Cheap, useless product”*
**Hard Feel**1%
*“it's hard”*
**Advertised Vs Actual Product**1%
*“There is no info on the front label that would indicate that this is a topical”*
**Smell**1%
*“The Product stinks”*
### **Top return reasons **
**Size-Overall**82%
**Cushion**6%
**Comfort-Overall**3%
**Weight Heavy**1%
**Advertised Vs Actual Product**1%
**Drop/Impact Protection**1%
**Color**1%
**Material Quality**1%
**Thin**1%
**Quality-Overall**1%
## **Common questions**
- **Is heartgard plus for dogs 5-22 lbs profitable to sell on Amazon United States?**
- The niche generates $373K/yr across 19 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the heartgard plus for dogs 5-22 lbs niche?**
- 10 brands and 24 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in heartgard plus for dogs 5-22 lbs?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Allergies. The return rate is 0.3%.
- **When does demand for heartgard plus for dogs 5-22 lbs peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the heartgard plus for dogs 5-22 lbs niche?**
- Listings span $12.72–$128.07; the average listing price is $44.28 (sweet spot $15–$100). The average incumbent carries 2,920 reviews — the moat a new listing must climb.
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