---
title: "Guppy Fish Food — $142K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/guppy-fish-food"
last_updated: "2026-07-22T20:51:59.864Z"
locale: en
meta:
description: "Niche score 38/100 · $142K/yr market · 105K searches/yr · $10.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $142K/yr market · 105K searches/yr · $10.16 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Guppy Fish Food — $142K/yr Amazon US Niche (2026) - Flapen"
---
# **guppy fish food**
**Skip it**
Prices mostly outside the sweet spot ($3.01–$15.05) — this niche doesn't clear our bar today.
Market size 31Growth 31Conversion 96Competition 25Returns 100Price range 0Avg price 35Brand share 8Review moat 24Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.16**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$142K**
$142K/yr · 105K searches
**Growth**
**Okay****+4.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,270.57**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****$3.01–$15.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, guppy fish food is a $142K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 38/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guppy fish food market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$127K–$152K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#69**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**36**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Ultra Fresh48% - Hikari26% - Tetra14% - Aquatic Provisions6% - Aquatic Foods Inc.3% - Fluval3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.9% search growth over the last 90 days.
5K4KPrime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/guppy-fish-food/trend)
## **Top guppy fish food search terms**
- **guppy fish food**62K/yr+6.8%12.2% conv. - **guppy food**28K/yr+6.2%11.2% conv. - **guppies fish food**7K/yr-2.5%12.0% conv. - **fancy guppy fish food**4K/yr+1.2%22.5% conv. - **fish food for guppies**4K/yr-13.6%11.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/guppy-fish-food/search-terms)
## **Top guppy fish food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$14K20%$28K30%$43K40%$57K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ultra Fresh Royal Guppy Mignon Pellet All Natural Guppy Food Sword Prawns Spirulina Highly Nutritious for Cleaner Water and More Vibrant Color 1.87 oz**Ultra Fresh**$9.12**4.6★3,428 rev](https://www.amazon.com/dp/B096RK9W5Y) [2**Hikari Tropical Fancy Guppy Fish Food 0.77 oz (22g)**Hikari**$6.77**4.7★1,431 rev](https://www.amazon.com/dp/B001EUJNQM) [3**Ultra Fresh Apex Guppy Fish Food Growth Formula with Natural Ingredients & Whole Nutrition 1.69oz**Ultra Fresh**$11.98**4.8★175 rev](https://www.amazon.com/dp/B0FGD9H3KK) [4**Ultra Fresh Royal Guppy Mignon Pellet All Natural Guppy Food Sword Prawns Spirulina Seaweeds Highly Nutritious for Cleaner Water and More Vibrant Color 4.6 oz**Ultra Fresh**$15.05**4.6★3,428 rev](https://www.amazon.com/dp/B09711XDTF) [5**Aquatic Provisions Guppy Granulettes Fish Food 3.17 oz for Guppies and Livebearer Freshwater Aquarium Species**Aquatic Provisions**$13.83**4.6★142 rev](https://www.amazon.com/dp/B0CW7BGHHC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ultra Fresh Apex Guppy Fish Food Growth Formula with Natural Ingredients & Whole Nutrition 1.69oz**Ultra Fresh**$11.98**175 rev1y ago](https://www.amazon.com/dp/B0FGD9H3KK) [**Aquatic Foods Inc. Guppy Micro Sinking Granules Color Enhancing and Spirulina Mix for Guppies Tetras All Live Bearers Baby Cichlids...WL 8oz Sm Jar**Aquatic Foods Inc.**$13.56**46 rev1y ago](https://www.amazon.com/dp/B0DB9NSJXQ) [**Aquatic Provisions Guppy Granulettes Fish Food 3.17 oz for Guppies and Livebearer Freshwater Aquarium Species**Aquatic Provisions**$13.83**142 rev2y ago](https://www.amazon.com/dp/B0CW7BGHHC) [**Ultra Fresh Royal Guppy Mignon Pellet All Natural Guppy Food Sword Prawns Spirulina Highly Nutritious for Cleaner Water and More Vibrant Color 1.87 oz**Ultra Fresh**$9.12**3,428 rev5y ago](https://www.amazon.com/dp/B096RK9W5Y) [**Ultra Fresh Baby Fish Food with 50% Sword Prawn Shrimp Slow Sinking Substitute for Brine Shrimp - For Fry Health and Cleaner Water**Ultra Fresh**$9.46**2,764 rev5y ago](https://www.amazon.com/dp/B07PBR4PWQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ultra Fresh Royal Guppy Mignon Pellet All Natural Guppy Food Sword Prawns Spirulina Highly Nutritious for Cleaner Water and More Vibrant Color 1.87 oz**Ultra Fresh**$9.12**4.6★**▲ 37%**](https://www.amazon.com/dp/B096RK9W5Y) [**TetraMin Nutritionally Balanced Tropical Flake Food for Tropical Fish 0.42 oz**Tetra**$3.01**4.8★**▲ 35%**](https://www.amazon.com/dp/B001F95WUI) [**TetraColor Tropical Flakes Color Boosting Fish Food Nutritionally Balanced Diet for Tropical Fish 7.06 oz**Tetra**$14.89**4.8★**▲ 26%**](https://www.amazon.com/dp/B00025K0VC) [**Ultra Fresh Apex Guppy Fish Food Growth Formula with Natural Ingredients & Whole Nutrition 1.69oz**Ultra Fresh**$11.98**4.8★**▲ 17%**](https://www.amazon.com/dp/B0FGD9H3KK) [**Ultra Fresh Baby Fish Food with 50% Sword Prawn Shrimp Slow Sinking Substitute for Brine Shrimp - For Fry Health and Cleaner Water**Ultra Fresh**$9.46**4.6★**— 6%**](https://www.amazon.com/dp/B07PBR4PWQ)
**~~View all trending →~~**
## **What buyers say about guppy fish food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good Niche product”*
**Value For Money**16%
*“Excellent price”*
**Pet Friendly**12%
*“My guppies love this”*
**Size-Overall**11%
*“Great size”*
**Taste-Overall**7%
*“good food”*
**Color**7%
*“The color is bright”*
**Ease Of Use**4%
*“easy to use”*
**Freshness**3%
*“Fresh”*
**Advertised Vs Actual Product**3%
*“Good as advertised”*
**Durability**2%
*“Used over 2 year very good”*
### **What buyers complain about **
**Size-Overall**28%
*“they are really tiny”*
**Value For Money**12%
*“Little cheaper”*
**Color**4%
*“Color problem”*
**Natural Resource Wastage**4%
*“What a waste of time and money”*
**Functionality-Overall**4%
*“Doesn't work”*
**Quality-Overall**3%
*“Garbage”*
**Smell**3%
*“it has a milder smell”*
**Hard Feel**3%
*“The pellets are as hard as gravel”*
**Ingredients-Overall**2%
*“However, the other ingredients have changed somewhat, too”*
**Taste-Overall**2%
*“Doesnt taste good to guppies”*
### **Top return reasons **
**Size-Overall**79%
**Ease Of Cleaning**3%
**Contamination**3%
**Quality-Overall**3%
**Functionality-Overall**3%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Durability**2%
**Water Resistance**2%
**Defective Material/Parts**2%
## **Common questions**
- **Is guppy fish food profitable to sell on Amazon United States?**
- The niche generates $142K/yr across 14 tracked products. 90-day search growth is +4.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the guppy fish food niche?**
- 6 brands and 36 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in guppy fish food?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 0.0%.
- **When does demand for guppy fish food peak?**
- Demand peaks in Aug–Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the guppy fish food niche?**
- Listings span $3.01–$15.05; the average listing price is $10.16 (sweet spot $15–$100). The average incumbent carries 5,271 reviews — the moat a new listing must climb.
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