---
title: "Guppies Fish Live — $126K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/guppies-fish-live"
last_updated: "2026-07-22T20:49:22.274Z"
locale: en
meta:
description: "Niche score 50/100 · $126K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $126K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Guppies Fish Live — $126K/yr Amazon US Niche (2026) - Flapen"
---
# **guppies fish live**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 29Growth 19Conversion 12Competition 51Returns 100Price range 95Avg price 95Brand share 0Review moat 88Quality gap 96
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$44.79**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$21.84–$79.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****236.5**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$126K**
$126K/yr · 301K searches
**Growth**
**Bad****-11.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, guppies fish live is a $126K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **guppies fish live market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$134K–$179K**
- units × avg price
- **Launch success**
- **—**
- 0 of 4 new (360d)
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#511**
- **Page quality**
- **0%**
- **Prime**
- **0%**
- **Sponsored**
- **45%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**0%**
- Seam Oasis38% - D&A Tropical Fish LLC28% - Swimming Creatures26% - Generic7% - Siam Live Aquarium2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.6% search growth over the last 90 days.
6K4K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/guppies-fish-live/trend)
## **Top guppies fish live search terms**
- **guppies fish live**76K/yr-15.3%0.8% conv. - **guppies**35K/yr-14.8%0.6% conv. - **live guppies**34K/yr-7.7%0.4% conv. - **guppy**26K/yr+12.1%0.1% conv. - **guppy fish live**28K/yr-17.6%0.3% conv. - **guppy fish**15K/yr+23.7%0.4% conv. - **live guppy fish**14K/yr-22.4%0.4% conv. - **fancy guppies live fish**10K/yr-17.9%1.0% conv. - **live guppies for sale**7K/yr+33.7%0.4% conv. - **female guppies fish live**8K/yr+2.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/guppies-fish-live/search-terms)
## **Top guppies fish live products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active**Seam Oasis**$55.17**3.9★663 rev](https://www.amazon.com/dp/B0GCV3M94J) [2**Swimming Creatures 6 Assorted Premium Male Fancy Guppy Live Tropical Freshwater Aquarium Fish**Swimming Creatures**$36.42**4.1★242 rev](https://www.amazon.com/dp/B0CJBQK71J) [3**Swimming Creatures 6 Female Guppy Live Tropical Freshwater Aquarium Fish**Swimming Creatures**$35.63**4.3★133 rev](https://www.amazon.com/dp/B0DKLWWPNT) [4**D&A Tropical Full RED Guppy - Abino Live Fish (1 Male 2 Females) for Freshwater Aquariums**D&A Tropical Fish LLC**$41.08**3.5★157 rev](https://www.amazon.com/dp/B0BLZX5MBB) [5**Swimming Creatures 24 Assorted Male & Female Guppy Live Tropical Freshwater Aquarium Fish**Swimming Creatures**$75.24**4.1★52 rev](https://www.amazon.com/dp/B0FG3MLYKL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Seam Oasis 5+ Young Guppy Halfmoon Guppy Live Aquarium Fish Tropical Freshwater Guppies for Community and Planted Tanks Active Ornamental with Live Arrival Guarantee (5+)**Seam Oasis**$40.71**8 rev4mo ago](https://www.amazon.com/dp/B0GRWW5HY8) [**Premium Live Guppy Pack Young Guppy Halfmoon & Full Gold Guppy Fry (5+ Fish & 5 Fry) Tropical Freshwater Aquarium Fish for Community & Planted Tanks Live Arrival Guarantee**Generic**$79.71**133 rev4mo ago](https://www.amazon.com/dp/B0GP9JXLMZ) [**Seam Oasis 9+ Young Guppy Halfmoon Guppy Live Aquarium Fish Tropical Freshwater Guppies for Community and Planted Tanks Active Ornamental Live Fish with Live Arrival Guarantee**Seam Oasis**$66.08**8 rev6mo ago](https://www.amazon.com/dp/B0GG5R5RB6) [**Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active**Seam Oasis**$55.17**663 rev6mo ago](https://www.amazon.com/dp/B0GCV3M94J) [**Swimming Creatures 24 Assorted Male & Female Guppy Live Tropical Freshwater Aquarium Fish**Swimming Creatures**$75.24**52 rev1y ago](https://www.amazon.com/dp/B0FG3MLYKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seam Oasis 5+ Young Guppy Halfmoon Guppy Live Aquarium Fish Tropical Freshwater Guppies for Community and Planted Tanks Active Ornamental with Live Arrival Guarantee (5+)**Seam Oasis**$40.71**3.3★**▲ 246%**](https://www.amazon.com/dp/B0GRWW5HY8) [**Premium Live Guppy Pack Young Guppy Halfmoon & Full Gold Guppy Fry (5+ Fish & 5 Fry) Tropical Freshwater Aquarium Fish for Community & Planted Tanks Live Arrival Guarantee**Generic**$79.71**3.6★**▲ 200%**](https://www.amazon.com/dp/B0GP9JXLMZ) [**Seam Oasis Premium Live Fish Combo Pack of 9 (3 Dambo Red Rose 3 Goldfish Koi Standard Fin 3 Full Gold 24K Guppies) Vibrant Colors Hardy & Active**Seam Oasis**$55.17**3.9★**▲ 175%**](https://www.amazon.com/dp/B0GCV3M94J) [**Seam Oasis 9+ Young Guppy Halfmoon Guppy Live Aquarium Fish Tropical Freshwater Guppies for Community and Planted Tanks Active Ornamental Live Fish with Live Arrival Guarantee**Seam Oasis**$66.08**3.3★**▲ 102%**](https://www.amazon.com/dp/B0GG5R5RB6) [**6 Pack - Large Blue Nebula Female Guppy Live Freshwater Aquarium Fish**Generic**$24.15**4.1★**▲ 51%**](https://www.amazon.com/dp/B0FCKLBYBP)
**~~View all trending →~~**
## **What buyers say about guppies fish live**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**49%
*“Fun colors”*
**Quality-Overall**15%
*“Amazing quality”*
**Value For Money**9%
*“Good deal”*
**Advertised Vs Actual Product**4%
*“As pictured”*
**Fun/Entertainment Experience**4%
*“fun variety”*
**Instructions/User Manual/Troubleshooting**2%
*“The instructions were clear”*
**Size-Overall**2%
*“They all are a good size”*
**Freshness**2%
*“Gorgeous healthy fresh water shrimp”*
**Durability**1%
*“very durable”*
**Strength**1%
*“Strong and healthy”*
### **What buyers complain about **
**Color**22%
*“dull in color”*
**Size-Overall**16%
*“Size was deceiving”*
**Durability**13%
*“2 days all three died”*
**Quality-Overall**6%
*“Not high quality-colored”*
**Advertised Vs Actual Product**5%
*“The picture was very deceiving”*
**Value For Money**5%
*“also price seems unreal especially other places shipping is more then this product for 10”*
**Leak-Proof**5%
*“The shrimp bag appeared to be leaking slightly”*
**Contamination**4%
*“Fungal infection”*
**Smell**2%
*“the smell in the bag was horrendous and dirty”*
**Heating**1%
*“It was chilly”*
### **Top return reasons **
**Durability**21%
**Leak-Proof**15%
**Escape Proof**8%
**Contamination**8%
**Advertised Vs Actual Product**8%
**Smell**7%
**Size-Overall**7%
**Color**5%
**Stale/Rotten/Spoiled**5%
**Water Resistance**4%
## **Common questions**
- **Is guppies fish live profitable to sell on Amazon United States?**
- The niche generates $126K/yr across 22 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -11.6%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the guppies fish live niche?**
- 5 brands and 11 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in guppies fish live?**
- Top complaints mined from reviews: Color, Size-Overall, Durability. The return rate is 0.0%.
- **When does demand for guppies fish live peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the guppies fish live niche?**
- Listings span $21.84–$79.71; the average listing price is $44.79 (sweet spot $15–$100). The average incumbent carries 237 reviews — the moat a new listing must climb.
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