---
title: "Gumby — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/gumby"
last_updated: "2026-08-06T12:07:07.686Z"
locale: en
meta:
description: "Niche score 45/100 · $97K/yr market · 97K searches/yr · $25.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $97K/yr market · 97K searches/yr · $25.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Gumby — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **gumby**
**Skip it**
Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 30Conversion 49Competition 55Returns 75Price range 81Avg price 95Brand share 15Review moat 42Quality gap 35
**Avg price**
**Incredible****$25.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.80–$57.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****2.0%**
return rate — above 5% kills the launch gate
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,303.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$97K**
$97K/yr · 97K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, gumby is a $97K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gumby market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$102K–$128K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#11,336**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**43**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 93%
**Open market**
**3%**
- NJ Croce43% - Gumbies18% - Multipet16% - Tee Luv10% - World's Smallest7% - KIIU3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.
45K35KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/gumby/trend)
## **Top gumby products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$5K10%$10K15%$14K20%$19K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NJ Croce Gumby & Pokey 6 Bendable & Posable Figure Pair Fun Retro Toy for All Ages 3 and Up**NJ Croce**$20.27**4.8★1,329 rev](https://www.amazon.com/dp/B00A2GDR2A) [2**Multipet Gumby Latex Dog Toy - Squeaky Toy for All Dogs - Easy-to-Clean Dog Squeaky Toys - for Cuddling Chewing & Playing - Cute Pet Toy (9 Green)**Multipet**$5.80**4.2★2,309 rev](https://www.amazon.com/dp/B001FSKJES) [3**Tee Luv Mens Faded Gumby and Pokey Cartoon Character Shirt Green Heather M**Tee Luv**$21.43**4.7★538 rev](https://www.amazon.com/dp/B00JTWPCKS) [4**Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43**Gumbies**$38.48**4.4★2,833 rev](https://www.amazon.com/dp/B0BMQBYZ61) [5**NJ Croce Gumby & Friends Bendable Action Figure Boxed Set Gumby Pokey Minga Goo & Prickle Flexible and Poseable Classic Full Size Toy Set**NJ Croce**$38.69**4.8★745 rev](https://www.amazon.com/dp/B003WQOOZQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Worlds Smallest Gumby Plush - 4 Inches**World's Smallest**$10.00**9 rev1y ago](https://www.amazon.com/dp/B0FHXMLKB4) [**Multipet Small Gumby Stuffed Dog Toy with Squeaker | Gumby Dog Toy Plush Small | Green | 6 | Officially Licensed (6 - Plush Gumby)**Multipet**$9.56**18 rev1y ago](https://www.amazon.com/dp/B0DWCHVQY8) [**Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43**Gumbies**$38.48**2,833 rev3y ago](https://www.amazon.com/dp/B0BMQBYZ61) [**Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Red G | EU 45**Gumbies**$36.81**2,833 rev3y ago](https://www.amazon.com/dp/B0BMQDJ3NY) [**NJ Croce Gumby 3 Mini Bendable Figures 12-Pack Officially Licensed Flexible Posable Toys Party Favors Classroom Rewards Stocking Stuffers & Collectible Flexfigs for All Ages 3 and Up**NJ Croce**$57.06**63 rev5y ago](https://www.amazon.com/dp/B08XJYGLRZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NJ Croce Gumby 3 Mini Bendable Figure Officially Licensed Flexible Posable Toy Classic Clay Animation Character Collectible Flexfigs for Adults & Kids 3 and Up**NJ Croce**$7.89**4.3★**▲ 261%**](https://www.amazon.com/dp/B000ODAISM) [**Gumbies Outback Slippers - Charcoal & Red (Womens 7/Mens 6 | EU 38)**Gumbies**$42.70**4.2★**▲ 256%**](https://www.amazon.com/dp/B07L14V4T6) [**KIIU Mens Flip Flop Indoor and Outdoor Thong Sandals Beach Slippers Brown 2 14.**KIIU**$27.65**4.4★**▲ 250%**](https://www.amazon.com/dp/B07W92HWDP) [**Gumbies Islander Flip-Flops | Unisex Classic Canvas Flip-Flops with Recycled Rubber Outsole & Cotton Footbed | Contoured Lightweight & Everyday Comfortable | Midnight Black | EU 43**Gumbies**$38.48**4.4★**▲ 246%**](https://www.amazon.com/dp/B0BMQBYZ61) [**Gumbies Outback Slippers - Navy & Pink (Womens 5/Mens 4 | EU 36)**Gumbies**$45.00**4.2★**▲ 237%**](https://www.amazon.com/dp/B07L14W3G3)
**~~View all trending →~~**
## **What buyers say about gumby**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**25%
*“Fun”*
**Quality-Overall**16%
*“Quality Gumby toy arrived in great condition”*
**Gifting Purpose**11%
*“gift exactly as described”*
**Durability**9%
*“Theyre very durable kids love to play with them”*
**Advertised Vs Actual Product**9%
*“As described”*
**Size-Overall**6%
*“Great size”*
**Design-Overall**4%
*“classic design”*
**Brightness/Shine/Glow**3%
*“his eyes lit up”*
**Soft Feel**2%
*“Theyre soft and bendable”*
**Value For Money**2%
*“For right at 10 bucks”*
### **What buyers complain about **
**Value For Money**25%
*“Could be a little cheaper”*
**Durability**18%
*“wasn't worth the three minutes we had it”*
**Size-Overall**16%
*“They were nice shoes a little big for me”*
**Ease Of Chewing/Swallowing**9%
*“Not for chewers”*
**Stretchability/Expandability/Elasticity**6%
*“This is not the tradtional stretch gumby”*
**Quality-Overall**6%
*“our youngest decided to test for any quality control issues. it failed”*
**Hard Feel**3%
*“To soft”*
**Weight Heavy**2%
*“Not Lightweight”*
### **Top return reasons **
**Size-Overall**35%
**Length**11%
**Width**9%
**Advertised Vs Actual Product**7%
**Material Quality**6%
**Durability**3%
**Strap/String Quality**3%
**Feet Fit**3%
**Value For Money**3%
**Product Condition**3%
## **Common questions**
- **Is gumby profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 27 tracked products. 90-day search growth is +3.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the gumby niche?**
- 8 brands and 43 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in gumby?**
- Top complaints mined from reviews: Value For Money, Durability, Size-Overall. The return rate is 2.0%.
- **When does demand for gumby peak?**
- Demand peaks in Dec; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the gumby niche?**
- Listings span $5.80–$57.06; the average listing price is $25.60 (sweet spot $15–$100). The average incumbent carries 2,304 reviews — the moat a new listing must climb.
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