---
title: "Grandma Lucys Organic Dog Treats — $432K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/grandma-lucys-organic-dog-treats"
last_updated: "2026-07-21T17:20:15.092Z"
locale: en
meta:
description: "Niche score 55/100 · $432K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $432K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Grandma Lucys Organic Dog Treats — $432K/yr Amazon US Niche (2026) - Flapen"
---
# **grandma lucys organic dog treats**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 57Growth 11Conversion 87Competition 46Returns 100Price range 86Avg price 95Brand share 0Review moat 83Quality gap 65
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$44.11**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.23–$106.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****344.7**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$432K**
$432K/yr · 99K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-28.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, grandma lucys organic dog treats is a $432K/yr Amazon United States market (99K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **grandma lucys organic dog treats market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$353K–$441K**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#854**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **15%**
- **Out of stock**
- **3.3%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 91%
**Open market**
**0%**
- grandma lucy's84% - FFKQBH10% - WLR Industries6%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -28.2% search growth over the last 90 days.
3K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/grandma-lucys-organic-dog-treats/trend)
## **Top grandma lucys organic dog treats search terms**
- **grandma lucys organic dog treats**45K/yr-43.6%10.0% conv. - **grandma lucys freeze dried dog food**13K/yr+9.8%6.9% conv. - **grandma lucy**10K/yr-6.1%7.4% conv. - **grandma lucys**9K/yr-24.4%7.3% conv. - **grandma lucys dog treats**12K/yr-35.5%8.9% conv. - **grandma lucy dog food**5K/yr-39.5%6.1% conv. - **grandma lucys dog food**3K/yr-15.4%4.2% conv. - **grandma lucy dog treats**4K/yr-45.5%9.9% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/grandma-lucys-organic-dog-treats/search-terms)
## **Top grandma lucys organic dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$22K10%$43K15%$65K20%$86K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 27 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Grandma Lucys 2 Piece Bundle of Organic Oven Baked Dog Treats 14 Ounces Each Blueberry and Apple**grandma lucy's**$33.30**4.7★206 rev](https://www.amazon.com/dp/B0813V4Q8X) [2**Grandma Lucys Artisan Dog Food Grain Free and Freeze-Dried - Artisan Chicken 3Lb Bag**grandma lucy's**$26.17**4.2★1,011 rev](https://www.amazon.com/dp/B0016A1HE6) [3**Grandma Lucys Artisan Dog Food Grain Free and Freeze-Dried - Artisan Chicken 10Lb Bag**grandma lucy's**$78.75**4.2★1,011 rev](https://www.amazon.com/dp/B0016A7TIE) [4**Grandma Lucys Oven Baked Dog Treat Variety Pack: 1-Pumpkin 1-Banana and Sweet Potato 1-Apple**FFKQBH**$44.06**4.7★355 rev](https://www.amazon.com/dp/B079G4RQXF) [5**Grandma Lucys Artisan Pre-Mix Dog Food Grain Free and Freeze-Dried - 3Lb Bag**grandma lucy's**$22.81**4.3★336 rev](https://www.amazon.com/dp/B003SEATYC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WLR Industries Grandma Lucys Organic Oven-Baked Dog Treats Blueberry Recipe 14 oz (3-Pack) USDA Organic Human-Grade GMO-Free Crunchy Dog Biscuits Healthy Low-Fat Training & Reward Treats**WLR Industries**$60.47**5 rev8mo ago](https://www.amazon.com/dp/B0G2YBPGW7) [**Grandma Lucys Organic Dog Treats Variety Pack Pumpkin Apple & Blueberry (3 x 14 oz) | Human-Grade All-Natural Oven-Baked GMO-Free Healthy Crunchy Dog Snacks for Training & Daily Rewards**WLR Industries**$60.74**0 rev8mo ago](https://www.amazon.com/dp/B0G2WZBFCL) [**WLR Industries Grandma Lucys Organic Oven-Baked Dog Treats Pumpkin Recipe 14 oz (Pack of 3) | All-Natural GMO-Free Human-Grade Ingredients Crunchy Healthy Snack for Dogs**WLR Industries**$58.17**0 rev8mo ago](https://www.amazon.com/dp/B0FZNYDW9R) [**3 Bears Beef Dog Food - 8lb**grandma lucy's**$73.93**69 rev1y ago](https://www.amazon.com/dp/B0DJCNLP1K) [**3 Bears Beef Dog Food - 3lb**grandma lucy's**$27.56**69 rev2y ago](https://www.amazon.com/dp/B0CJYLYRH9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Grandma Lucys Macanna Beef 8lbs**grandma lucy's**$106.22**4.1★**▲ 84%**](https://www.amazon.com/dp/B08B88ZJK7) [**Grandma Lucys Oven Baked Dog Treat Variety Pack: 1-Pumpkin 1-Banana and Sweet Potato 1-Apple**FFKQBH**$44.06**4.7★**▲ 72%**](https://www.amazon.com/dp/B079G4RQXF) [**Grandma Lucys 2 Piece Bundle of Organic Oven Baked Dog Treats 14 Ounces Each Blueberry and Apple**grandma lucy's**$33.30**4.7★**▲ 58%**](https://www.amazon.com/dp/B0813V4Q8X) [**Macanna Grandma Lucys Grain-Free Turkey Freeze-Dried Dog Food 3 Lbs. Brown**grandma lucy's**$37.90**3.9★**▲ 58%**](https://www.amazon.com/dp/B07Z8GCN5B) [**WLR Industries Grandma Lucys Organic Oven-Baked Dog Treats Pumpkin Recipe 14 oz (Pack of 3) | All-Natural GMO-Free Human-Grade Ingredients Crunchy Healthy Snack for Dogs**WLR Industries**$58.17**0.0★**▲ 57%**](https://www.amazon.com/dp/B0FZNYDW9R)
**~~View all trending →~~**
## **What buyers say about grandma lucys organic dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**25%
*“Our dog loves them so much however the pricing is thru the roof”*
**Taste-Overall**15%
*“Dogs seem to enjoy these treats”*
**Ease Of Use**10%
*“Easy and convenient”*
**Flavor**9%
*“Love all flavors”*
**Ingredients-Overall**8%
*“I believe Grandma Lucy's artisan freeze fried dog food is a very healthy food for my dog --containing vegetables, Berry fruits and apples, flaxseed. a source of nutritious oils for healthy skin and coat”*
**Freshness**5%
*“We love how easy feeding fresh can be with freeze dried food”*
**Value For Money**5%
*“I appreciate the price point”*
**Ease Of Chewing/Swallowing**4%
*“They love chewing and crunchy”*
**Quality-Overall**4%
*“Product is good”*
**Smell**3%
*“it smells really good”*
### **What buyers complain about **
**Smell**26%
*“it smells terrible”*
**Value For Money**12%
*“the price is exorbitant”*
**Taste-Overall**6%
*“My dog wouldn't even taste it”*
**Durability**5%
*“split bag in middle”*
**Ease Of Chewing/Swallowing**5%
*“I couldnt get her to eat it”*
**Size-Overall**5%
*“Not a good fit”*
**Defective Material/Parts**5%
*“Always so broken up in pieces”*
**Stale/Rotten/Spoiled**5%
*“It looks like compost”*
**Indigestion**5%
*“Dog sick”*
**Texture/Consistency-Overall**3%
*“It has an odd texture”*
### **Top return reasons **
**Indigestion**33%
**Moist/Dry**33%
**Recycle/Reuse**33%
## **Common questions**
- **Is grandma lucys organic dog treats profitable to sell on Amazon United States?**
- The niche generates $432K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -28.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the grandma lucys organic dog treats niche?**
- 3 brands and 33 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in grandma lucys organic dog treats?**
- Top complaints mined from reviews: Smell, Value For Money, Taste-Overall. The return rate is 0.1%.
- **When does demand for grandma lucys organic dog treats peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the grandma lucys organic dog treats niche?**
- Listings span $10.23–$106.22; the average listing price is $44.11 (sweet spot $15–$100). The average incumbent carries 345 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)