---
title: "Gps Dog Training Collar — $402K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/gps-dog-training-collar"
last_updated: "2026-07-22T21:33:00.527Z"
locale: en
meta:
  description: "Niche score 38/100 · $402K/yr market · 30K searches/yr · $595.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · $402K/yr market · 30K searches/yr · $595.08 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Gps Dog Training Collar — $402K/yr Amazon US Niche (2026) - Flapen"
---

# **gps dog training collar**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 61Conversion 28Competition 11Returns 22Price range 9Avg price 0Brand share 0Review moat 79Quality gap 95

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Great****410.22**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+38.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Good****$402K**

$402K/yr · 30K searches

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Bad****6.7%**

return rate — above 6% kills the launch gate

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Price range**

**Bad****$15.20–$964.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****$595.08**

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United States niche tracking, gps dog training collar is a $402K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr. Verdict: Skip it — 38/100.

Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **gps dog training collar market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**250–500**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$149K–$298K**</dd><dd>units × avg price</dd>

<dt>**Launch success**</dt><dd>**—**</dd><dd>4 of 4 new (360d)</dd>

<dt>**Conversion rate**</dt><dd>**2.2%**</dd>

<dt>**Avg BSR**</dt><dd>**#115**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**89%**</dd>

<dt>**Out of stock**</dt><dd>**25.9%**</dd>

<dt>**Avg brand age**</dt><dd>**34 months**</dd>

<dt>**Avg seller age**</dt><dd>**174 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**4 **▲rising

**Sellers**

**7**

**Top-5 brand share**

**100%**

Top 20: 100%

**Top-5 click share**

**87%**

Top 20: 100%

**Open market**

**0%**

- SpotOn76% - Halo14% - Nite Ize8% - Dogtra2%

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +38.3% search growth over the last 90 days.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.9×

[**Open Trend **](https://flapen.com/research/us/pet-supplies/gps-dog-training-collar/trend)

## **Top gps dog training collar products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$40K20%$80K30%$121K40%$161K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![SpotOn GPS Dog Collar Nova Edition Wireless GPS Fence App-Controlled Boundaries No Subscription Required](https://m.media-amazon.com/images/I/41UnMDsOwdL.jpg)**SpotOn GPS Dog Collar Nova Edition Wireless GPS Fence App-Controlled Boundaries No Subscription Required**SpotOn**$964.50**3.8★53 rev](https://www.amazon.com/dp/B0GN3R31ZW) [2![SpotOn GPS Wireless Dog Fence Collar Accurate & Reliable Unlimited Fences Extended Battery Life Mode No Subscription Built in USA Omni Collar Model Medium Dog Breed Neck Size 12-18](https://m.media-amazon.com/images/I/41yhoIhiylL.jpg)**SpotOn GPS Wireless Dog Fence Collar Accurate & Reliable Unlimited Fences Extended Battery Life Mode No Subscription Built in USA Omni Collar Model Medium Dog Breed Neck Size 12-18**SpotOn**$892.87**4.2★489 rev](https://www.amazon.com/dp/B0D1LFQW5B) [3![SpotOn GPS Wireless Dog Fence Collar Accurate & Reliable Unlimited Fences Extended Battery Life Mode No Subscription Built in USA Omni Collar Model Large Dog Breed Neck Size 19-26](https://m.media-amazon.com/images/I/41trpEAXA9L.jpg)**SpotOn GPS Wireless Dog Fence Collar Accurate & Reliable Unlimited Fences Extended Battery Life Mode No Subscription Built in USA Omni Collar Model Large Dog Breed Neck Size 19-26**SpotOn**$888.08**4.2★489 rev](https://www.amazon.com/dp/B0D1KZ9P93) [4![Nite Ize SpotLit Rechargeable Collar Light - 3.5-Hour Runtime - Harness & Dog Collar Light for Walking Hiking & More - Weather-Resistant Construction for Busy Streets & Big Backyards - Green](https://m.media-amazon.com/images/I/511xLhrw+ML.jpg)**Nite Ize SpotLit Rechargeable Collar Light - 3.5-Hour Runtime - Harness & Dog Collar Light for Walking Hiking & More - Weather-Resistant Construction for Busy Streets & Big Backyards - Green**Nite Ize**$15.20**4.0★47 rev](https://www.amazon.com/dp/B0DT7KGJ5Q) [5![Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Midnight](https://m.media-amazon.com/images/I/410XKB9gKHL.jpg)**Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Midnight**Halo**$505.15**3.8★587 rev](https://www.amazon.com/dp/B0FMLBSLHW)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![SpotOn GPS Dog Collar Nova Edition Wireless GPS Fence App-Controlled Boundaries No Subscription Required](https://m.media-amazon.com/images/I/41UnMDsOwdL.jpg)**SpotOn GPS Dog Collar Nova Edition Wireless GPS Fence App-Controlled Boundaries No Subscription Required**SpotOn**$964.50**53 rev5mo ago](https://www.amazon.com/dp/B0GN3R31ZW) [![Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Midnight](https://m.media-amazon.com/images/I/410XKB9gKHL.jpg)**Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Midnight**Halo**$505.15**587 rev10mo ago](https://www.amazon.com/dp/B0FMLBSLHW) [![Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Blaze](https://m.media-amazon.com/images/I/41BbSmG-gnL.jpg)**Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Blaze**Halo**$507.75**587 rev10mo ago](https://www.amazon.com/dp/B0FML7XQ4R) [![Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Graphite](https://m.media-amazon.com/images/I/41NLkx7MnTL.jpg)**Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Graphite**Halo**$509.60**587 rev10mo ago](https://www.amazon.com/dp/B0FMLGHHJ7) [![Dogtra GPS Fence No Subscription Custom Wireless Dog Fence with App Smart Guidance & Return Reminder Tone/Vibration/Correction IPX9K Waterproof Rechargeable Collar Safe Freedom for Dogs 15 Lbs+](https://m.media-amazon.com/images/I/31JufLMPIPL.jpg)**Dogtra GPS Fence No Subscription Custom Wireless Dog Fence with App Smart Guidance & Return Reminder Tone/Vibration/Correction IPX9K Waterproof Rechargeable Collar Safe Freedom for Dogs 15 Lbs+**Dogtra**$193.08**364 rev1y ago](https://www.amazon.com/dp/B0FC1YWCXL)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Nite Ize SpotLit Rechargeable Collar Light - 3.5-Hour Runtime - Harness & Dog Collar Light for Walking Hiking & More - Weather-Resistant Construction for Busy Streets & Big Backyards - Green](https://m.media-amazon.com/images/I/511xLhrw+ML.jpg)**Nite Ize SpotLit Rechargeable Collar Light - 3.5-Hour Runtime - Harness & Dog Collar Light for Walking Hiking & More - Weather-Resistant Construction for Busy Streets & Big Backyards - Green**Nite Ize**$15.20**4.0★**▲ 178%**](https://www.amazon.com/dp/B0DT7KGJ5Q) [![SpotOn GPS Dog Collar Nova Edition Wireless GPS Fence App-Controlled Boundaries No Subscription Required](https://m.media-amazon.com/images/I/41UnMDsOwdL.jpg)**SpotOn GPS Dog Collar Nova Edition Wireless GPS Fence App-Controlled Boundaries No Subscription Required**SpotOn**$964.50**3.8★**▲ 177%**](https://www.amazon.com/dp/B0GN3R31ZW) [![Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Midnight](https://m.media-amazon.com/images/I/410XKB9gKHL.jpg)**Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Midnight**Halo**$505.15**3.8★**▲ 29%**](https://www.amazon.com/dp/B0FMLBSLHW) [![Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Graphite](https://m.media-amazon.com/images/I/41NLkx7MnTL.jpg)**Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Graphite**Halo**$509.60**3.8★**— 8%**](https://www.amazon.com/dp/B0FMLGHHJ7) [![Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Blaze](https://m.media-amazon.com/images/I/41BbSmG-gnL.jpg)**Halo Collar 5 Wireless Dog Fence & GPS Dog Collar Keep Your Dog Safely Contained Outdoors with App-Controlled Boundaries and Real-Time Tracking One Size Blaze**Halo**$507.75**3.8★**— 5%**](https://www.amazon.com/dp/B0FML7XQ4R)

**~~View all trending →~~**

## **What buyers say about gps dog training collar**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Ease Of Use**15%

*“Good for everyday use”*

**Quality-Overall**13%

*“Excellent Quality”*

**Value For Money**13%

*“Worth the money”*

**Assembly/Installation**8%

*“Once loaded setting up the first fence went smoothly”*

**Advertised Vs Actual Product**7%

*“Works as advertised”*

**Collar Quality**5%

*“The halo collar is great”*

**Battery Life**4%

*“I like that it alerts me when the battery dies”*

**Pet Friendly**4%

*“It worked great for my dog”*

**Durability**3%

*“Reliable”*

**Size-Overall**3%

*“Great for big space”*

### **What buyers complain about **

**Value For Money**15%

*“It's super expensive”*

**Battery Life**12%

*“Battery life is terrible”*

**Functionality-Overall**12%

*“doesnt work very well”*

**Durability**9%

*“Constant failure”*

**Charging**9%

*“Does not stay charged”*

**Quality-Overall**6%

*“High Priced Junk”*

**Connectivity-Overall**5%

*“sometimes it can take up to 5 mins to connect”*

**Size-Overall**5%

*“the collar barely fits which is my only complaint”*

**Instructions/User Manual/Troubleshooting**3%

*“I dont like the manual buckle when we have to take it on”*

**Assembly/Installation**3%

*“It took a minute to get it set up and understand,”*

### **Top return reasons **

**Size-Overall**22%

**Functionality-Overall**14%

**Advertised Vs Actual Product**12%

**Value For Money**9%

**Connectivity-Overall**6%

**Weight Heavy**5%

**Compatibility-Overall**5%

**Escape Proof**5%

**Charging**5%

**Battery Life**5%

## **Common questions**

<dl>

<dt>**Is gps dog training collar profitable to sell on Amazon United States?**</dt><dd>The niche generates $402K/yr across 9 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +38.3%. Flapen's verdict: Skip it (38/100).</dd>

<dt>**How competitive is the gps dog training collar niche?**</dt><dd>4 brands and 7 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.</dd>

<dt>**What do buyers complain about in gps dog training collar?**</dt><dd>Top complaints mined from reviews: Value For Money, Battery Life, Functionality-Overall. The return rate is 6.7% — above our launch gate.</dd>

<dt>**When does demand for gps dog training collar peak?**</dt><dd>Demand peaks in Apr; the busiest month runs 1.9× the quietest.</dd>

<dt>**What does it cost to enter the gps dog training collar niche?**</dt><dd>Listings span $15.20–$964.50; the average listing price is $595.08 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.</dd>

</dl>

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