---
title: "Gps Dog Collar — $2.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/gps-dog-collar"
last_updated: "2026-07-21T19:35:51.582Z"
locale: en
meta:
description: "Niche score 57/100 · $2.6M/yr market · 1.7M searches/yr · $65.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 57/100 · $2.6M/yr market · 1.7M searches/yr · $65.40 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Gps Dog Collar — $2.6M/yr Amazon US Niche (2026) - Flapen"
---
# **gps dog collar**
**Launch it**
A $2.6M/yr market growing +0.6% this quarter with returns at 1.2% — clears our launch bar.
Market size 95Growth 26Conversion 28Competition 41Returns 90Price range 17Avg price 88Brand share 31Review moat 49Quality gap 100
**Quality gap**
**Incredible****3.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Incredible****$2.6M**
$2.6M/yr · 1.7M searches
**Returns**
**Great****1.2%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$65.40**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,639**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$6.86–$505.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, gps dog collar is a $2.6M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 87% of demand. Verdict: Launch it — 57/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **gps dog collar market data**
- **Units sold / yr**
- **40K–50K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.6M–$3.3M**
- units × avg price
- **Launch success**
- **75%**
- 9 of 12 new (360d)
- **Conversion rate**
- **2.3%**
- **Avg BSR**
- **#103**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **20.9%**
- **Avg brand age**
- **25 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**22**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**11%**
- Tractive52% - Nilone19% - Fi8% - petivity5% - LOVERSTARLIGHT2% - Jdeetve2% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
50K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/gps-dog-collar/trend)
## **Top gps dog collar search terms**
- **dog tracker**255K/yr+8.7%1.5% conv. - **gps dog collar**258K/yr-5.9%0.5% conv. - **tractive gps dog tracker**197K/yr-8.5%3.0% conv. - **gps tracker for dogs**178K/yr-1.9%1.3% conv. - **dog gps tracker**130K/yr-5.0%1.4% conv. - **tractive**105K/yr-1.6%2.1% conv. - **dog tracker gps**96K/yr-2.1%1.7% conv. - **dog gps**61K/yr+13.4%1.1% conv. - **dog tracking collar**75K/yr-6.7%0.7% conv. - **gps collar for dogs**48K/yr+9.6%0.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/gps-dog-collar/search-terms)
## **Top gps dog collar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$257K20%$513K30%$770K40%$1.0M1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tractive Smart Dog GPS Tracker | Live Pet Tracker with Virtual Fence | Vital Signs Monitoring of Heart & Respiratory Rate | Bark Monitoring | Dog Collar Attachment (Brown)**Tractive**$54.04**4.0★4,733 rev](https://www.amazon.com/dp/B0D6Z74WJY) [2**Tractive Smart Dog GPS Tracker | Live Pet Tracker with Virtual Fence | Vital Signs Monitoring of Heart & Respiratory Rate | Bark Monitoring | Dog Collar Attachment (Black)**Tractive**$54.19**4.0★4,733 rev](https://www.amazon.com/dp/B0D6Z4L6BW) [3**GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance**Nilone**$26.89**2.9★36 rev](https://www.amazon.com/dp/B0GVHL6C3K) [4**Petivity Dog GPS Tracker Powered by Purina Waterproof Real Time Tracking GPS Dog Collar Downloadable App Subscription Required**petivity**$29.36**3.8★211 rev](https://www.amazon.com/dp/B0FVFQKFN2) [5**GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance**Nilone**$35.44**2.8★58 rev](https://www.amazon.com/dp/B0GVFF5NCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**for Dogs to 2**Jdeetve**$22.97**25 rev1mo ago](https://www.amazon.com/dp/B0H4FNRSKL) [**Dog Tracker GPS Tracker for Dogs with Real-Time Location Tracking No Monthly Fee or SIM IP68 Waterproof Mini Pet Finder 365-Day Battery Stay Connected & Worry Less iOS Only (Black)**LOVERSTARLIGHT**$22.42**24 rev1mo ago](https://www.amazon.com/dp/B0H44QRCZJ) [**Smart Collar with Real-Time Location**Nilone**$28.54**8 rev1mo ago](https://www.amazon.com/dp/B0H254S1F4) [**Smart Collar Pet Location Tracker with Holder**Nilone**$25.43**13 rev1mo ago](https://www.amazon.com/dp/B0H339HQRF) [**GPS Tracker for Dogs Smart Collar with Real-Time Location Pet Location Tracker with Holder No Monthly Fee & No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Dog Tracker**JOYGIEE**$21.31**28 rev2mo ago](https://www.amazon.com/dp/B0GYD3QXWL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Smart Collar with Real-Time Location**Nilone**$28.54**1.1★**▲ 213%**](https://www.amazon.com/dp/B0H254S1F4) [**Smart Collar Pet Location Tracker with Holder**Nilone**$25.43**1.7★**▲ 212%**](https://www.amazon.com/dp/B0H339HQRF) [**GPS Tracker for Dogs Smart Collar with Real-Time Location Pet Location Tracker with Holder No Monthly Fee & No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Dog Tracker**JOYGIEE**$21.31**3.5★**▲ 212%**](https://www.amazon.com/dp/B0GYD3QXWL) [**GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance**Nilone**$35.44**2.8★**▲ 212%**](https://www.amazon.com/dp/B0GVFF5NCN) [**GPS Tracker for Dogs Smart Collar with Real-Time Location - Pet Location Tracker with Holder No Monthly Fee/No SIM Card Works with iOS Find My Ultra-Slim IP68 Waterproof Reliable Performance**Nilone**$26.89**2.9★**▲ 211%**](https://www.amazon.com/dp/B0GVHL6C3K)
**~~View all trending →~~**
## **What buyers say about gps dog collar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**12%
*“Very handy”*
**Quality-Overall**11%
*“Great product with a lot of potential”*
**Battery Life**9%
*“Great battery”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Value For Money**8%
*“Worth every penny”*
**Assembly/Installation**6%
*“Easy to install and use”*
**Efficiency**5%
*“Works well as usual”*
**GPS**4%
*“Great GPS”*
**Compatibility-Overall**3%
*“Works well with iPhone”*
**Connectivity-Overall**2%
*“Easy to connect”*
### **What buyers complain about **
**Functionality-Overall**15%
*“Dont work properly”*
**Connectivity-Overall**11%
*“Would not stay connected”*
**Value For Money**9%
*“Not worth the difference in price”*
**Battery Life**9%
*“battery life is terrible”*
**Durability**5%
*“Breaks Easily”*
**Advertised Vs Actual Product**4%
*“Misleading Description”*
**Quality-Overall**4%
*“Poor Quality”*
**Size-Overall**4%
*“To small”*
**Compatibility-Overall**4%
*“Can not pair”*
**Ease Of Use**4%
*“Difficult to use”*
### **Top return reasons **
**Connectivity-Overall**25%
**Functionality-Overall**14%
**Compatibility-Overall**13%
**Advertised Vs Actual Product**12%
**Value For Money**9%
**Size-Overall**9%
**Defective Material/Parts**3%
**GPS**2%
**Battery Life**2%
**Product Condition**1%
## **Common questions**
- **Is gps dog collar profitable to sell on Amazon United States?**
- The niche generates $2.6M/yr across 22 tracked products. 9 of 12 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Launch it (57/100).
- **How competitive is the gps dog collar niche?**
- 12 brands and 22 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in gps dog collar?**
- Top complaints mined from reviews: Functionality-Overall, Connectivity-Overall, Value For Money. The return rate is 1.2%.
- **When does demand for gps dog collar peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the gps dog collar niche?**
- Listings span $6.86–$505.15; the average listing price is $65.40 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.
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