---
title: "Glofish — $294K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/glofish"
last_updated: "2026-07-22T21:28:42.441Z"
locale: en
meta:
description: "Niche score 53/100 · $294K/yr market · 248K searches/yr · $16.38 avg price. Soft demand (-12.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $294K/yr market · 248K searches/yr · $16.38 avg price. Soft demand (-12.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Glofish — $294K/yr Amazon US Niche (2026) - Flapen"
---
# **glofish**
**Worth a look**
Shows a sweet-spot price point ($16.38 avg), but soft demand (-12.5% this quarter) keeps it on the watch list.
Market size 51Growth 19Conversion 76Competition 68Returns 77Price range 59Avg price 78Brand share 32Review moat 43Quality gap 43
**Avg price**
**Great****$16.38**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.9%**
return rate — above 6% kills the launch gate
**Conversion**
**Great****7.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$4.37–$148.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$294K**
$294K/yr · 248K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,232.66**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-12.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, glofish is a $294K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **glofish market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$246K–$328K**
- units × avg price
- **Launch success**
- **—**
- 0 of 3 new (360d)
- **Conversion rate**
- **7.2%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**11%**
- GloFish63% - Uniclife8% - ZtohPyo6% - Ameliade4% - GSD4% - Tetra3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.
9K7KHoliday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/glofish/trend)
## **Top glofish search terms**
- **glofish**42K/yr-5.8%1.8% conv. - **glofish tank decorations**43K/yr-25.6%2.1% conv. - **glo fish tank accessories**32K/yr-17.1%3.1% conv. - **glow fish tank decorations**27K/yr-9.6%1.3% conv. - **glo fish**18K/yr-17.0%2.1% conv. - **glofish food**16K/yr-14.2%23.0% conv. - **glo fish food**12K/yr-0.8%24.8% conv. - **glofish tank accessories**13K/yr-19.3%2.3% conv. - **glow fish**10K/yr+13.3%1.1% conv. - **glowing fish tank decorations**7K/yr+33.2%1.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/glofish/search-terms)
## **Top glofish products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$12K8%$24K12%$35K16%$47K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 32 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GloFish Special Flake Food for Fish 3.17 Ounces Treat GloFish and Small to Mid-Sized Tropical Freshwater Fish to a Nutritionally Complete Blend**GloFish**$8.40**4.6★407 rev](https://www.amazon.com/dp/B0DJWPT5JB) [2**GloFish Special Flake Dry Fish Food for Brightness 1.59 Oz**GloFish**$4.37**4.7★2,143 rev](https://www.amazon.com/dp/B00JN9HZBG) [3**GloFish Blue LED Bubbler Aquarium Lights With Air Stone For Fish Tanks**GloFish**$9.26**4.0★1,405 rev](https://www.amazon.com/dp/B007TGMJXE) [4**ZtohPyo 4 Pieces Aquarium Fish Tank Decorations with Glowing Effect Silicone Glow Artificial Ornament Coral Reef Plants for Aquarium Decoration Small and Large Fish Bowl Decor Accessories**ZtohPyo**$16.85**4.5★941 rev](https://www.amazon.com/dp/B0913BXBBL) [5**GloFish Aquarium Gravel Pink/Green/Blue Mix Complements GloFish Tanks 5 Pounds**GloFish**$7.90**4.6★15,115 rev](https://www.amazon.com/dp/B007TGMLW8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Neutral line (Light Blue WF7I)**Aventik**$9.46**7 rev6mo ago](https://www.amazon.com/dp/B0GFT6W4D3) [**MyLifeUNIT Fish Tank Plants 7 Pieces Colorful Aquarium Plants and Coral Reef Set for Fish Tank Decoration Mountain Cave Ornament for Betta Goldfish to Breed Play and Rest**MyLifeUNIT**$16.96**63 rev9mo ago](https://www.amazon.com/dp/B0FX2RFVKD) [**Zeiwysi 4-Pack Silicone Fluorescent Aquarium Plants & Decor - Realistic Jellyfish Mushrooms for All Fish Tanks Essential Decorations**Zeiwysi**$11.86**109 rev12mo ago](https://www.amazon.com/dp/B0FJ8C5ZYF) [**ZtohPyo Glowing Effect Soft Anemone Aquarium Fish Tank Decorations Silicone Glow in The Dark Artificial Ornament Plants for Aquarium Landscape Small/Large Fish Bowl Decor Accessories**ZtohPyo**$9.87**160 rev1y ago](https://www.amazon.com/dp/B0DLKV5XLS) [**GloFish Special Flake Food for Fish 3.17 Ounces Treat GloFish and Small to Mid-Sized Tropical Freshwater Fish to a Nutritionally Complete Blend**GloFish**$8.40**407 rev1y ago](https://www.amazon.com/dp/B0DJWPT5JB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Neutral line (Light Blue WF7I)**Aventik**$9.46**4.7★**▲ 365%**](https://www.amazon.com/dp/B0GFT6W4D3) [**GloFish Aquarium Gravel Fish Tank Gravel Black With Fluorescent Accents Compliments GloFish Tanks 5 lb Bag**GloFish**$8.38**4.6★**▲ 260%**](https://www.amazon.com/dp/B007TGMLU0) [**GloFish Live Fish Collections (Tetra Tulip)**GloFish**$79.13**4.5★**▲ 230%**](https://www.amazon.com/dp/B0711N5YP9) [**GloFish Aquarium Gravel Pink/Green/Blue Mix Complements GloFish Tanks 5 Pounds**GloFish**$7.90**4.6★**▲ 184%**](https://www.amazon.com/dp/B007TGMLW8) [**MyLifeUNIT Fish Tank Plants 7 Pieces Colorful Aquarium Plants and Coral Reef Set for Fish Tank Decoration Mountain Cave Ornament for Betta Goldfish to Breed Play and Rest**MyLifeUNIT**$16.96**4.6★**▲ 52%**](https://www.amazon.com/dp/B0FX2RFVKD)
**~~View all trending →~~**
## **What buyers say about glofish**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**28%
*“Colors are very vibrant”*
**Quality-Overall**16%
*“the product is beautiful”*
**Size-Overall**9%
*“it isn't too big”*
**Value For Money**9%
*“Good value”*
**Brightness/Shine/Glow**6%
*“So bright”*
**Advertised Vs Actual Product**6%
*“BETTER THAN EXPECTED”*
**Design-Overall**3%
*“Cute decor”*
**Ease Of Cleaning**3%
*“creates a clean”*
**Durability**3%
*“Great value and so far have held up nice”*
**Soft Feel**2%
*“They were soft and stable,”*
### **What buyers complain about **
**Quality-Overall**17%
*“Quality is subpar, sent back”*
**Size-Overall**15%
*“Flakes are rather small”*
**Durability**13%
*“also 3 of mine broke before even touching the water”*
**Smell**10%
*“unpleasant chemical odor”*
**Value For Money**6%
*“I know now why this ornament is so cheap”*
**Ease Of Cleaning**4%
*“would not ever rinse clean despite multitudes of rinsing”*
**Advertised Vs Actual Product**4%
*“It doesnt look like the picture”*
**Color**3%
*“They use cheap dye on sand”*
**Functionality-Overall**3%
*“Didn't work”*
**Strength**3%
*“very cheap and flimsy”*
### **Top return reasons **
**Size-Overall**50%
**Advertised Vs Actual Product**14%
**Material Quality**4%
**Color**4%
**Functionality-Overall**4%
**Defective Material/Parts**4%
**Value For Money**4%
**Quality-Overall**4%
**Compatibility-Overall**1%
**Leak-Proof**1%
## **Common questions**
- **Is glofish profitable to sell on Amazon United States?**
- The niche generates $294K/yr across 32 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the glofish niche?**
- 13 brands and 29 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in glofish?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 1.9%.
- **When does demand for glofish peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the glofish niche?**
- Listings span $4.37–$148.12; the average listing price is $16.38 (sweet spot $15–$100). The average incumbent carries 2,233 reviews — the moat a new listing must climb.
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