---
title: "Trend — frozen mice - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/frozen-mice/trend"
last_updated: "2026-07-22T21:39:58.146Z"
locale: en
meta:
  description: "Niche score 48/100 · $116K/yr market · 78K searches/yr · $60.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $116K/yr market · 78K searches/yr · $60.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — frozen mice - Flapen"
---

# **frozen mice**

**Skip it**

Brand-locked demand (top 5 brands take 90% of clicks) — this niche doesn't clear our bar today.

Market size 27Growth 26Conversion 31Competition 61Returns 97Price range 77Avg price 89Brand share 24Review moat 96Quality gap 27

**Returns**

**Incredible****0.7%**

return rate — above 6% kills the launch gate

**Review moat**

**Incredible****88.76**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$60.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.99–$119.25**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****2.5%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$116K**

$116K/yr · 78K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+1.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand