---
title: "Trend — frozen dog food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/frozen-dog-food/trend"
last_updated: "2026-07-21T20:57:39.196Z"
locale: en
meta:
  description: "Niche score 63/100 · $4.3M/yr market · 2.0M searches/yr · $22.13 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $4.3M/yr market · 2.0M searches/yr · $22.13 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — frozen dog food - Flapen"
---

# **frozen dog food**

**Launch it**

A $4.3M/yr market growing +4.7% this quarter with returns at 0.0% — clears our launch bar.

Market size 97Growth 31Conversion 86Competition 70Returns 100Price range 80Avg price 93Brand share 2Review moat 58Quality gap 33

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$4.3M**

$4.3M/yr · 2.0M searches

**Avg price**

**Great****$22.13**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$3.27–$108.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,197.28**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand