---
title: "Frontline Plus for Dogs 5-22 Lbs — $584K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/frontline-plus-for-dogs-5-22-lbs"
last_updated: "2026-07-22T21:42:54.884Z"
locale: en
meta:
description: "Niche score 55/100 · $584K/yr market · 71K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $584K/yr market · 71K searches/yr. A concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Frontline Plus for Dogs 5-22 Lbs — $584K/yr Amazon US Niche (2026) - Flapen"
---
# **frontline plus for dogs 5-22 lbs**
**Worth a look**
Shows searches that convert (17.3% search→purchase), but a concentrated shelf (top 5 take 100% of clicks) keeps it on the watch list.
Market size 63Growth 65Conversion 98Competition 0Returns 98Price range 95Avg price 94Brand share 0Review moat 4Quality gap 65
**Conversion**
**Incredible****17.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.3%**
return rate — above 6% kills the launch gate
**Price range**
**Incredible****$24.50–$70.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$47.53**
avg listing price — sweet spot $15–$100
**Growth**
**Good****+44.6%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$584K**
$584K/yr · 71K searches
**Review moat**
**Bad****42,071.8**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, frontline plus for dogs 5-22 lbs is a $584K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **frontline plus for dogs 5-22 lbs market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$380K–$475K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **17.3%**
- **Avg BSR**
- **#14**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Frontline95% - PetArmor5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +44.6% search growth over the last 90 days.
9K7KSpike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/frontline-plus-for-dogs-5-22-lbs/trend)
## **Top frontline plus for dogs 5-22 lbs search terms**
- **frontline plus for dogs 5-22 lbs**39K/yr+68.0%14.1% conv. - **frontline for small dogs**16K/yr-26.3%10.2% conv. - **frontline plus for small dogs**7K/yr+57.7%9.0% conv. - **frontline small dog**4K/yr+150.4%12.6% conv. - **frontline for puppies**5K/yr+82.2%6.0% conv. - **frontline for dogs 5-22 lbs**2K/yr+54.0%10.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/frontline-plus-for-dogs-5-22-lbs/search-terms)
## **Top frontline plus for dogs 5-22 lbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$117K40%$234K60%$350K80%$467K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 3**Frontline**$34.83**4.4★49,332 rev](https://www.amazon.com/dp/B00008DFGY) [2**FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 6**Frontline**$57.91**4.4★49,332 rev](https://www.amazon.com/dp/B0002J1FLW) [3**FRONTLINE Plus for Dogs Flea and Tick Treatment (Small Dog 5-22 lbs.) 8 Doses (Orange Box)**Frontline**$70.12**4.4★49,332 rev](https://www.amazon.com/dp/B07J9SHJP7) [4**PetArmor Plus Flea and Tick Prevention for Dogs Small Dog Flea and Tick Treatment 3 Doses Waterproof Topical Fast Acting (5-22 lbs)**PetArmor**$24.50**4.2★61,428 rev](https://www.amazon.com/dp/B00WWP1U7I) [5**FRONTLINE Gold Flea & Tick Treatment for Small Dogs Up to 5 to 22 lbs. Pack of 3**Frontline**$50.28**4.4★935 rev](https://www.amazon.com/dp/B08YLXC6R2)
### **Newest**
by launch date
[**FRONTLINE Gold Flea & Tick Treatment for Small Dogs Up to 5 to 22 lbs. Pack of 3**Frontline**$50.28**935 rev5y ago](https://www.amazon.com/dp/B08YLXC6R2) [**FRONTLINE Plus for Dogs Flea and Tick Treatment (Small Dog 5-22 lbs.) 8 Doses (Orange Box)**Frontline**$70.12**49,332 rev7y ago](https://www.amazon.com/dp/B07J9SHJP7) [**PetArmor Plus Flea and Tick Prevention for Dogs Small Dog Flea and Tick Treatment 3 Doses Waterproof Topical Fast Acting (5-22 lbs)**PetArmor**$24.50**61,428 rev8y ago](https://www.amazon.com/dp/B00WWP1U7I) [**FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 6**Frontline**$57.91**49,332 rev21y ago](https://www.amazon.com/dp/B0002J1FLW) [**FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 3**Frontline**$34.83**49,332 rev24y ago](https://www.amazon.com/dp/B00008DFGY)
### **Trending**
90-day click momentum
[**FRONTLINE Plus for Dogs Flea and Tick Treatment (Small Dog 5-22 lbs.) 8 Doses (Orange Box)**Frontline**$70.12**4.4★**▲ 120%**](https://www.amazon.com/dp/B07J9SHJP7) [**FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 3**Frontline**$34.83**4.4★**— 6%**](https://www.amazon.com/dp/B00008DFGY) [**FRONTLINE Gold Flea & Tick Treatment for Small Dogs Up to 5 to 22 lbs. Pack of 3**Frontline**$50.28**4.4★**— 3%**](https://www.amazon.com/dp/B08YLXC6R2) [**PetArmor Plus Flea and Tick Prevention for Dogs Small Dog Flea and Tick Treatment 3 Doses Waterproof Topical Fast Acting (5-22 lbs)**PetArmor**$24.50**4.2★**▼ 29%**](https://www.amazon.com/dp/B00WWP1U7I) [**FRONTLINE Plus Flea & Tick Spot Treatment for Small Breed Dogs 5-22 lbs. (Orange) Count of 6**Frontline**$57.91**4.4★**▼ 39%**](https://www.amazon.com/dp/B0002J1FLW)
## **What buyers say about frontline plus for dogs 5-22 lbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“VERY Satisfied Customer”*
**Value For Money**18%
*“Great price”*
**Advertised Vs Actual Product**13%
*“was as advertised”*
**Ease Of Use**12%
*“Easy to use”*
**Pet Friendly**8%
*“Works great for my animals well”*
**Allergies**4%
*“didnt notice any skin irritation”*
**Instructions/User Manual/Troubleshooting**4%
*“Most important following instructions”*
**Smell**4%
*“Great for dogs, no smell, and effective”*
**Ease Of Cleaning**2%
*“get all the fleas off”*
**Pilling/Linting**2%
*“I like this so much better than giving my dog a pill to ingest”*
### **What buyers complain about **
**Functionality-Overall**61%
*“Didn't work well”*
**Value For Money**11%
*“Not worth the price at all”*
**Durability**8%
*“Not long lasting”*
**Allergies**8%
*“Skin irritation or redness”*
**Advertised Vs Actual Product**3%
*“The package says it kills 100% of fleas... That is not true... This did not work for me and my dog”*
**Quality-Overall**2%
*“Trash”*
**Moist/Dry**1%
*“Although it didn't dry as quickly as I would have liked”*
**Ingredients-Overall**1%
*“Strong chemical”*
**Indigestion**1%
*“Made my puppies sick”*
**Smell**1%
*“Sort of smell”*
### **Top return reasons **
**Functionality-Overall**33%
**Advertised Vs Actual Product**22%
**Size-Overall**18%
**Value For Money**9%
**Leak-Proof**6%
**Ease Of Chewing/Swallowing**2%
**Certifications**2%
**Defective Material/Parts**2%
**Compatibility-Overall**1%
**Ingredients-Overall**1%
## **Common questions**
- **Is frontline plus for dogs 5-22 lbs profitable to sell on Amazon United States?**
- The niche generates $584K/yr across 5 tracked products. 90-day search growth is +44.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the frontline plus for dogs 5-22 lbs niche?**
- 2 brands and 18 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in frontline plus for dogs 5-22 lbs?**
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Durability. The return rate is 0.3%.
- **When does demand for frontline plus for dogs 5-22 lbs peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the frontline plus for dogs 5-22 lbs niche?**
- Listings span $24.50–$70.12; the average listing price is $47.53 (sweet spot $15–$100). The average incumbent carries 42,072 reviews — the moat a new listing must climb.
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