---
title: "Trend — friskies dry cat food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/friskies-dry-cat-food/trend"
last_updated: "2026-07-21T23:17:05.929Z"
locale: en
meta:
  description: "Niche score 58/100 · $3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $3.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — friskies dry cat food - Flapen"
---

# **friskies dry cat food**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 22Conversion 98Competition 76Returns 100Price range 62Avg price 75Brand share 0Review moat 21Quality gap 16

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****16.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Incredible****$3.6M**

$3.6M/yr · 1.4M searches

**Competition**

**Great****39%**

top-5 click share — an open shelf

**Avg price**

**Great****$15.19**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.59–$31.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-6.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****11,504.58**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand