---
title: "Freeze Dried Liver Treats for Dogs — $2.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/freeze-dried-liver-treats-for-dogs"
last_updated: "2026-07-21T17:20:02.478Z"
locale: en
meta:
description: "Niche score 55/100 · $2.8M/yr market · 785K searches/yr · $19.91 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $2.8M/yr market · 785K searches/yr · $19.91 avg price. Strong incumbent ratings (4.6★) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Freeze Dried Liver Treats for Dogs — $2.8M/yr Amazon US Niche (2026) - Flapen"
---
# **freeze dried liver treats for dogs**
**Worth a look**
Shows low returns (0.0%), but strong incumbent ratings (4.6★) keeps it on the watch list.
Market size 96Growth 24Conversion 99Competition 25Returns 100Price range 67Avg price 87Brand share 26Review moat 23Quality gap 23
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****$2.8M**
$2.8M/yr · 785K searches
**Avg price**
**Great****$19.91**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.83–$33.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-1.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,510.25**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, freeze dried liver treats for dogs is a $2.8M/yr Amazon United States market (785K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Sep. Verdict: Worth a look — 55/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **freeze dried liver treats for dogs market data**
- **Units sold / yr**
- **125K–150K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **$2.5M–$3.0M**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.4%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **125 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**7%**
- Stewart33% - Nutri Bites29% - Vital Essentials18% - Caledon Farms7% - Tomo Wellness3% - Amazon Basics3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.
23K18KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/freeze-dried-liver-treats-for-dogs/trend)
## **Top freeze dried liver treats for dogs search terms**
- **beef liver dog treats**127K/yr+2.5%14.1% conv. - **liver treats for dogs**81K/yr+5.5%15.0% conv. - **freeze dried liver treats for dogs**92K/yr-12.2%13.6% conv. - **freeze dried beef liver dog treats**67K/yr-10.3%11.5% conv. - **stewarts beef liver dog treats freeze dried**41K/yr+39.8%21.5% conv. - **dog liver treats**33K/yr+1.9%12.5% conv. - **nutri bites freeze dried beef liver**35K/yr-24.8%17.0% conv. - **freeze dried beef liver**31K/yr-5.0%9.7% conv. - **caledon farms dog treats**27K/yr+4.6%3.7% conv. - **liver treats**26K/yr+11.8%16.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/freeze-dried-liver-treats-for-dogs/search-terms)
## **Top freeze dried liver treats for dogs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$284K20%$569K30%$853K40%$1.1M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats Single Ingredient High Protein Pet Treats 17.6 oz**Nutri Bites**$23.33**4.8★7,887 rev](https://www.amazon.com/dp/B08ZMNR5DC) [2**Stewart Freeze Dried Dog Treats 100% Beef Liver 21 oz Tub**Stewart**$33.96**4.6★23,045 rev](https://www.amazon.com/dp/B0002DGRSY) [3**Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag**Vital Essentials**$5.83**4.6★7,896 rev](https://www.amazon.com/dp/B0BWBNT8JX) [4**Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats | Healthy Pet Training Treats or Food Topper | All Natural Single Ingredient High Protein | Premium Bulk Large Size Pack (27 OZ)**Nutri Bites**$30.42**4.8★1,214 rev](https://www.amazon.com/dp/B0DP1GR5QC) [5**Stewart 100% Beef Liver Dog Treats 4 oz Tub ~90 Pieces Freeze Dried Raw Single Ingredient 50% Protein Training Treats or Meal Topper Grain Free Gluten Free**Stewart**$10.20**4.6★23,045 rev](https://www.amazon.com/dp/B0002DGRRA)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Caledon Farms Value Pack Freeze Dried Beef Liver Bites 12.5 oz Freeze Dried Dog Treats**Caledon Farms**$15.04**147 rev11mo ago](https://www.amazon.com/dp/B0FM9T41F2) [**Pawaura Freeze-Dried Beef Liver Treats for Dogs & Cats (1.1lb) Value Tub Single Ingredient High-Protein Grain-Free Natural Treat Perfect for Training Rewards or Meal Topper**Pawaura**$25.09**43 rev11mo ago](https://www.amazon.com/dp/B0FKT2T1F8) [**Tomo Wellness NutriBites Freeze Dried Liver Treats for Dogs & Cats - High-Protein Single Ingredient Freeze Dried Dog Treats Beef Liver - Proudly Made in Canada - 27 OZ HIGH PROTIEN Natural Grain**Tomo Wellness**$33.95**126 rev1y ago](https://www.amazon.com/dp/B0DV5425NT) [**Nutri Bites Freeze Dried Beef Liver Dog & Cat Treats | Healthy Pet Training Treats or Food Topper | All Natural Single Ingredient High Protein | Premium Bulk Large Size Pack (27 OZ)**Nutri Bites**$30.42**1,214 rev1y ago](https://www.amazon.com/dp/B0DP1GR5QC) [**Vital Essentials Freeze Dried Dog Treats | Beef Liver Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 15 oz Bag**Vital Essentials**$30.61**7,896 rev2y ago](https://www.amazon.com/dp/B0CLYL61KP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Caledon Farms Value Pack Freeze Dried Beef Liver Bites 12.5 oz Freeze Dried Dog Treats**Caledon Farms**$15.04**4.9★**▲ 298%**](https://www.amazon.com/dp/B0FM9T41F2) [**Pawaura Freeze-Dried Beef Liver Treats for Dogs & Cats (1.1lb) Value Tub Single Ingredient High-Protein Grain-Free Natural Treat Perfect for Training Rewards or Meal Topper**Pawaura**$25.09**4.5★**▲ 146%**](https://www.amazon.com/dp/B0FKT2T1F8) [**Amazon Basics Freeze-Dried Raw Single Ingredient Dog Treats (Previously Wag) Beef Liver High Protein Grain-Free 3.3 Ounce (Pack of 1) Packaging may vary**Amazon Basics**$7.73**4.5★**▲ 34%**](https://www.amazon.com/dp/B08H65DVMM) [**Stewart 100% Beef Liver Dog Treats 4 oz Tub ~90 Pieces Freeze Dried Raw Single Ingredient 50% Protein Training Treats or Meal Topper Grain Free Gluten Free**Stewart**$10.20**4.6★**▲ 25%**](https://www.amazon.com/dp/B0002DGRRA) [**Stewart Freeze Dried Dog Treats 100% Beef Liver 21 oz Tub**Stewart**$33.96**4.6★**▲ 13%**](https://www.amazon.com/dp/B0002DGRSY)
**~~View all trending →~~**
## **What buyers say about freeze dried liver treats for dogs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**46%
*“my cats love it”*
**Taste-Overall**11%
*“Plus my dog LOVES these treats”*
**Quality-Overall**9%
*“EXCELLENT QUALITY”*
**Value For Money**7%
*“Great value”*
**Size-Overall**4%
*“Good size”*
**Ingredients-Overall**3%
*“Good ingredients”*
**Smell**2%
*“No gross smell”*
**Ease Of Chewing/Swallowing**2%
*“Chewable”*
**Advertised Vs Actual Product**1%
*“exactly as described”*
**Ease Of Use**1%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**15%
*“Rather expensive”*
**Size-Overall**14%
*“But small”*
**Smell**10%
*“it had a weird smells”*
**Indigestion**8%
*“Stomach hurt so bad she cried”*
**Hard Feel**7%
*“it was not soft”*
**Quality-Overall**3%
*“the quality is getting worse”*
**Ease Of Chewing/Swallowing**3%
*“Too hard to chew”*
**Allergies**2%
*“Product maybe causing allergies”*
**Durability**2%
*“1 bag only lasted us about 4-5 days”*
**Moist/Dry**2%
*“Dried out”*
### **Top return reasons **
**Size-Overall**29%
**Smell**13%
**Value For Money**11%
**Hard Feel**8%
**Flavor**7%
**Quality-Overall**6%
**Defective Material/Parts**6%
**Ease Of Chewing/Swallowing**4%
**Escape Proof**3%
**Advertised Vs Actual Product**2%
## **Common questions**
- **Is freeze dried liver treats for dogs profitable to sell on Amazon United States?**
- The niche generates $2.8M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the freeze dried liver treats for dogs niche?**
- 10 brands and 132 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in freeze dried liver treats for dogs?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Smell. The return rate is 0.0%.
- **When does demand for freeze dried liver treats for dogs peak?**
- Demand peaks in Sep; the busiest month runs 1.4× the quietest.
- **What does it cost to enter the freeze dried liver treats for dogs niche?**
- Listings span $5.83–$33.96; the average listing price is $19.91 (sweet spot $15–$100). The average incumbent carries 8,510 reviews — the moat a new listing must climb.
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