---
title: "Search terms — freeze dried dog treats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/freeze-dried-dog-treats/search-terms"
last_updated: "2026-07-21T22:49:44.664Z"
locale: en
meta:
  description: "Niche score 60/100 · $2.3M/yr market · 1.2M searches/yr · $16.95 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $2.3M/yr market · 1.2M searches/yr · $16.95 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — freeze dried dog treats - Flapen"
---

# **freeze dried dog treats**

**Launch it**

A $2.3M/yr market growing +3.6% this quarter with returns at 0.0% — clears our launch bar.

Market size 95Growth 29Conversion 91Competition 60Returns 100Price range 79Avg price 80Brand share 9Review moat 25Quality gap 28

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$2.3M**

$2.3M/yr · 1.2M searches

**Conversion**

**Great****11.1%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.95**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.42–$53.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+3.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,347.69**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand