---
title: "Trend — freeze dried dog food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/freeze-dried-dog-food/trend"
last_updated: "2026-07-21T22:49:23.295Z"
locale: en
meta:
  description: "Niche score 59/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $5.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — freeze dried dog food - Flapen"
---

# **freeze dried dog food**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 98Growth 21Conversion 65Competition 26Returns 100Price range 91Avg price 95Brand share 26Review moat 49Quality gap 65

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$5.6M**

$5.6M/yr · 2.4M searches

**Avg price**

**Incredible****$40.71**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$13.64–$103.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,621.28**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****89%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-7.8%**

90-day search growth — must beat 0% to launch