---
title: "Trend — freezbone - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/freezbone/trend"
last_updated: "2026-07-21T20:11:14.331Z"
locale: en
meta:
  description: "Niche score 58/100 · $259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $259K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — freezbone - Flapen"
---

# **freezbone**

**Worth a look**

Shows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 48Growth 7Conversion 35Competition 88Returns 89Price range 72Avg price 77Brand share 82Review moat 25Quality gap 72

**Returns**

**Great****1.3%**

return rate — above 6% kills the launch gate

**Competition**

**Great****27%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$15.77**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$4.78–$40.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****$259K**

$259K/yr · 583K searches

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****4,142.05**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-36.3%**

90-day search growth — must beat 0% to launch