---
title: "Search terms — forticept blue butter antimicrobial gel for dogs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/forticept-blue-butter-antimicrobial-gel-for-dogs/search-terms"
last_updated: "2026-07-21T20:15:06.277Z"
locale: en
meta:
  description: "Niche score 52/100 · $122K/yr market · 69K searches/yr. A deep review moat (8,198 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $122K/yr market · 69K searches/yr. A deep review moat (8,198 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — forticept blue butter antimicrobial gel for dogs - Flapen"
---

# **forticept blue butter antimicrobial gel for dogs**

**Worth a look**

Shows low returns (0.8%), but a deep review moat (8,198 avg reviews) keeps it on the watch list.

Market size 28Growth 45Conversion 89Competition 27Returns 96Price range 65Avg price 79Brand share 44Review moat 23Quality gap 55

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Conversion**

**Great****10.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$16.68**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.64–$33.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+16.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$122K**

$122K/yr · 69K searches

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****8,197.94**

avg incumbent reviews — the moat a new listing must climb