---
title: "Search terms — fly floatant - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/fly-floatant/search-terms"
last_updated: "2026-07-21T20:41:16.571Z"
locale: en
meta:
  description: "Niche score 61/100 · $103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fly floatant - Flapen"
---

# **fly floatant**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 97Conversion 90Competition 53Returns 98Price range 59Avg price 70Brand share 31Review moat 76Quality gap 22

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+178.3%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****480.46**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$14.44**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.03–$25.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****87%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$103K**

$103K/yr · 67K searches

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality