---
title: "Search terms — floating aquarium plants - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/floating-aquarium-plants/search-terms"
last_updated: "2026-07-21T22:09:05.318Z"
locale: en
meta:
  description: "Niche score 56/100 · $71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $71K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — floating aquarium plants - Flapen"
---

# **floating aquarium plants**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 18Conversion 27Competition 78Returns 98Price range 51Avg price 57Brand share 77Review moat 71Quality gap 97

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****37%**

top-5 click share — an open shelf

**Brand share**

**Great****58%**

top-5 brand share — no brand owns this niche

**Review moat**

**Good****661.55**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$12.86**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$4.91–$25.57**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$71K**

$71K/yr · 253K searches

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch