---
title: "Fleas — $46K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/fleas"
last_updated: "2026-07-21T17:36:11.555Z"
locale: en
meta:
description: "Niche score 65/100 · $46K/yr market · 36K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $46K/yr market · 36K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fleas — $46K/yr Amazon US Niche (2026) - Flapen"
---
# **fleas**
**Worth a look**
Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 12Growth 84Conversion 65Competition 69Returns 96Price range 78Avg price 94Brand share 78Review moat 9Quality gap 77
**Returns**
**Incredible****0.8%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$22.55**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+83.7%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$4.13–$54.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$46K**
$46K/yr · 36K searches
**Review moat**
**Bad****33,399.2**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, fleas is a $46K/yr Amazon United States market (36K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jul–Aug–Sep–Oct. Verdict: Worth a look — 65/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fleas market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$56K**
- units × avg price
- **Launch success**
- **—**
- 2 of 2 new (360d)
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**109**
**Top-5 brand share**
**57%**
Top 20: 99%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**36%**
- PetArmor17% - Wondercide12% - yumflan10% - Vet's Best10% - ADAMS9% - Terro6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +83.7% search growth over the last 90 days.
1K800Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/fleas/trend)
## **Top fleas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$6K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 41 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yumflan Flea Comb with Rubber Handle Flea and Tick Combs for Dogs & Cats Fine Tooth Dog Comb for Grooming (Purple)**yumflan**$4.13**4.6★7,313 rev](https://www.amazon.com/dp/B0C85GCLLN) [2**Vets Best Indoor Flea and Tick Spray Dog Flea and Tick Treatment for Home Plant-Based Formula with Natural Oils Kills Fleas Eggs & Ticks on Contact Made in USA 32 oz**Vet's Best**$14.19**4.2★87,397 rev](https://www.amazon.com/dp/B003PRI6OC) [3**Wondercide Rose Flea & Tick Spray for Pets Plus Home with Natural Essential Oils 16 fl. oz.**Wondercide**$26.41**4.2★42,315 rev](https://www.amazon.com/dp/B01M995H8K) [4**PETARMOR Home Carpet Powder for Fleas and Ticks Protect Your Home From Fleas and Deodorizes Carpets 16 Ounce**PetArmor**$8.91**4.3★10,614 rev](https://www.amazon.com/dp/B0126F5X9O) [5**TERRO Indoor Electric Flea Trap and Killer Refillable Plug in Bug Trap**Terro**$17.61**3.9★9,008 rev](https://www.amazon.com/dp/B08C4JTZFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pack Flea Traps for Inside Your Home Indoor Flea Traps with 8 Sticky Pads Flea Monitoring Trap for Home Sticky Insect Catcher for Fleas Moths & Gnats**Jiermadun**$20.30**129 rev1mo ago](https://www.amazon.com/dp/B0H2L4NR7X) [**2 Pack Flea Traps for Inside Your Home Indoor Flea Traps with 8 Sticky Pads Flea Monitoring Trap for Home Sticky Insect Catcher for Fleas Moths & Gnats**Jiermadun**$22.49**676 rev1mo ago](https://www.amazon.com/dp/B0H2L8TY89) [**Eco Defense Carpet Beetle Bed Bug Mite & Flea Treatment Laundry Additive Mite Killer Bed Bug & Carpet Beetle Detergent Plant-Based Child & Pet Friendly Laundry Solution**Eco Defense**$27.05**106 rev1y ago](https://www.amazon.com/dp/B0F568G3HQ) [**Flea and Tick Prevention for Dogs Chewables -Made in USA- Natural Dog Flea and Tick Treatment - Oral Flea Pills - Vet Recommended Flea and Tick Chews - All Breeds & Sizes - 120 Soft Treats (Chicken)**Vet Treat**$23.23**3,029 rev2y ago](https://www.amazon.com/dp/B0CP76K9GY) [**Yumflan Flea Comb with Rubber Handle Flea and Tick Combs for Dogs & Cats Fine Tooth Dog Comb for Grooming (Purple)**yumflan**$4.13**7,313 rev3y ago](https://www.amazon.com/dp/B0C85GCLLN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 Pack Flea Traps for Inside Your Home Indoor Flea Traps with 8 Sticky Pads Flea Monitoring Trap for Home Sticky Insect Catcher for Fleas Moths & Gnats**Jiermadun**$20.30**4.4★**▲ 232%**](https://www.amazon.com/dp/B0H2L4NR7X) [**2 Pack Flea Traps for Inside Your Home Indoor Flea Traps with 8 Sticky Pads Flea Monitoring Trap for Home Sticky Insect Catcher for Fleas Moths & Gnats**Jiermadun**$22.49**4.6★**▲ 230%**](https://www.amazon.com/dp/B0H2L8TY89) [**Eco Defense Carpet Beetle Bed Bug Mite & Flea Treatment Laundry Additive Mite Killer Bed Bug & Carpet Beetle Detergent Plant-Based Child & Pet Friendly Laundry Solution**Eco Defense**$27.05**4.2★**▲ 224%**](https://www.amazon.com/dp/B0F568G3HQ) [**Zevo Flying Insect Trap - Plug-in Indoor Fly Trap and Bug Light Trap Refill with Blue and UV Light - No-Mess Cartridge for House Flies Fruit Fly Trap and Gnats (1 Plug-in Base and 1 Cartridge)**ZEVO**$19.23**4.3★**▲ 216%**](https://www.amazon.com/dp/B07T869RNY) [**Veterinary Formula Flea and Tick Shampoo for Dogs and Cats 16 oz**Veterinary Formula**$8.51**4.4★**▲ 159%**](https://www.amazon.com/dp/B0037Z6VKS)
**~~View all trending →~~**
## **What buyers say about fleas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Excellent product”*
**Pest/Insect Control**14%
*“Bug killer”*
**Smell**10%
*“clean scent”*
**Value For Money**10%
*“Decent price”*
**Advertised Vs Actual Product**9%
*“As described”*
**Ease Of Use**9%
*“Easy to apply”*
**Pet Friendly**3%
*“Great for your pet”*
**Efficiency**2%
*“does the job well”*
**Hair Removal**2%
*“Works great and removes hair easily as well”*
**Allergies**2%
*“No irritation”*
### **What buyers complain about **
**Functionality-Overall**37%
*“It barely works”*
**Pest/Insect Control**12%
*“Has not caught anything”*
**Value For Money**11%
*“Over priced”*
**Allergies**5%
*“Allergy warning”*
**Durability**5%
*“Broke within a week”*
**Smell**4%
*“Smells like vomit”*
**Quality-Overall**3%
*“Bad quality”*
**Spray/Flow**3%
*“Spray didnt work”*
**Indigestion**2%
*“get extremely sick”*
**Size-Overall**1%
*“Small bottle”*
### **Top return reasons **
**Functionality-Overall**25%
**Size-Overall**15%
**Value For Money**12%
**Advertised Vs Actual Product**10%
**Pest/Insect Control**7%
**Leak-Proof**5%
**Spray/Flow**5%
**Smell**5%
**Defective Material/Parts**4%
**Product Condition**2%
## **Common questions**
- **Is fleas profitable to sell on Amazon United States?**
- The niche generates $46K/yr across 41 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +83.7%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the fleas niche?**
- 22 brands and 109 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in fleas?**
- Top complaints mined from reviews: Functionality-Overall, Pest/Insect Control, Value For Money. The return rate is 0.8%.
- **When does demand for fleas peak?**
- Demand peaks in Jul–Aug–Sep–Oct; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the fleas niche?**
- Listings span $4.13–$54.12; the average listing price is $22.55 (sweet spot $15–$100). The average incumbent carries 33,399 reviews — the moat a new listing must climb.
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