---
title: "Search terms — flea - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/flea/search-terms"
last_updated: "2026-07-21T20:41:42.760Z"
locale: en
meta:
  description: "Niche score 56/100 · $103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · $103K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — flea - Flapen"
---

# **flea**

**Worth a look**

Shows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 61Conversion 75Competition 60Returns 95Price range 76Avg price 80Brand share 11Review moat 14Quality gap 78

**Returns**

**Incredible****1.0%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$17.16**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$7.58–$39.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Great****7.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Good****+37.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$103K**

$103K/yr · 85K searches

**Review moat**

**Bad****24,291.61**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand