---
title: "Search terms — flea collar for dogs - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/flea-collar-for-dogs/search-terms"
last_updated: "2026-07-21T07:09:12.735Z"
locale: en
meta:
  description: "flea collar for dogs clears our launch bar: a $20.6M/yr market growing +56.0% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:description": "flea collar for dogs clears our launch bar: a $20.6M/yr market growing +56.0% this quarter with returns at 0.8%. Data updated Jul 2026."
  "og:title": "Search terms — flea collar for dogs - Flapen"
---

# **flea collar for dogs**

**Launch it**

A $20.6M/yr market growing +56.0% this quarter with returns at 0.8% — clears our launch bar.

Market size 100Growth 72Conversion 96Competition 11Returns 96Price range 86Avg price 95Brand share 0Review moat 4Quality gap 81

**Market size**

**Incredible****$20.6M**

$20.6M/yr · 3.4M searches

**Conversion**

**Incredible****13.5%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.8%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$45.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.81–$98.73**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+56.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****42,109.78**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand