---
title: "Trend — flea collar for cats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/flea-collar-for-cats/trend"
last_updated: "2026-07-21T06:20:02.323Z"
locale: en
meta:
  description: "flea collar for cats clears our launch bar: a $7.7M/yr market growing +48.1% this quarter with returns at 0.5%. Data updated Jul 2026."
  "og:description": "flea collar for cats clears our launch bar: a $7.7M/yr market growing +48.1% this quarter with returns at 0.5%. Data updated Jul 2026."
  "og:title": "Trend — flea collar for cats - Flapen"
---

# **flea collar for cats**

**Launch it**

A $7.7M/yr market growing +48.1% this quarter with returns at 0.5% — clears our launch bar.

Market size 100Growth 68Conversion 96Competition 13Returns 97Price range 85Avg price 95Brand share 11Review moat 19Quality gap 82

**Market size**

**Incredible****$7.7M**

$7.7M/yr · 1.8M searches

**Returns**

**Incredible****0.5%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****13.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$32.90**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$3.80–$97.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+48.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****15,269.7**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand