---
title: "Search terms — flea and tick prevention for cats - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/flea-and-tick-prevention-for-cats/search-terms"
last_updated: "2026-07-21T07:27:14.533Z"
locale: en
meta:
  description: "flea and tick prevention for cats clears our launch bar: a $18.0M/yr market growing +48.3% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:description": "flea and tick prevention for cats clears our launch bar: a $18.0M/yr market growing +48.3% this quarter with returns at 0.4%. Data updated Jul 2026."
  "og:title": "Search terms — flea and tick prevention for cats - Flapen"
---

# **flea and tick prevention for cats**

**Launch it**

A $18.0M/yr market growing +48.3% this quarter with returns at 0.4% — clears our launch bar.

Market size 100Growth 68Conversion 80Competition 73Returns 98Price range 53Avg price 95Brand share 44Review moat 11Quality gap 73

**Market size**

**Incredible****$18.0M**

$18.0M/yr · 5.5M searches

**Returns**

**Incredible****0.4%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$39.71**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.3%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+48.3%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****$4.00–$163.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****29,511.29**

avg incumbent reviews — the moat a new listing must climb