---
title: "Fipronil for Cats — $26K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/fipronil-for-cats"
last_updated: "2026-07-21T18:19:26.908Z"
locale: en
meta:
  description: "Niche score 57/100 · $26K/yr market · 12K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · $26K/yr market · 12K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Fipronil for Cats — $26K/yr Amazon US Niche (2026) - Flapen"
---

# **fipronil for cats**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 7Growth 77Conversion 84Competition 32Returns 99Price range 88Avg price 95Brand share 28Review moat 21Quality gap 86

**Returns**

**Incredible****0.3%**

return rate — above 6% kills the launch gate

**Avg price**

**Incredible****$23.67**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$11.22–$53.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+64.4%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****66%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****11,291.85**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$26K**

$26K/yr · 12K searches

According to Flapen's Amazon United States niche tracking, fipronil for cats is a $26K/yr Amazon United States market (12K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Worth a look — 57/100.

Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **fipronil for cats market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**1K–2K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$30K–$36K**</dd><dd>units × avg price</dd>

<dt>**Launch success**</dt><dd>**—**</dd><dd>2 of 2 new (360d)</dd>

<dt>**Conversion rate**</dt><dd>**9.2%**</dd>

<dt>**Avg BSR**</dt><dd>**#35**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**95%**</dd>

<dt>**Sponsored**</dt><dd>**70%**</dd>

<dt>**Out of stock**</dt><dd>**5.0%**</dd>

<dt>**Avg brand age**</dt><dd>**68 months**</dd>

<dt>**Avg seller age**</dt><dd>**170 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▲rising

**Sellers**

**31**

**Top-5 brand share**

**88%**

Top 20: 100%

**Top-5 click share**

**66%**

Top 20: 100%

**Open market**

**7%**

- Fiproguard47% - APEX ANIMAL HEALTH16% - Amazon Basics11% - PetArmor8% - Advantage6% - TevraPet5% - Open — no brand owns it (5 brands, 7%)

## **Demand & seasonality**

Weekly Amazon search volume, last 102 weeks — +64.4% search growth over the last 90 days.

500300Spike '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.7×

[**Open Trend **](https://flapen.com/research/us/pet-supplies/fipronil-for-cats/trend)

## **Top fipronil for cats search terms**

- **fipronil for cats**7K/yr+57.9%6.3% conv. - **sentry fiproguard for cats**2K/yr+105.5%17.5% conv. - **sentry flea and tick for cats**3K/yr+49.8%10.7% conv. - **solimo flea and tick prevention for cats**65/yr+60.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/fipronil-for-cats/search-terms)

## **Top fipronil for cats products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$3K20%$5K30%$8K40%$10K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Sentry Fiproguard for Cats Flea and Tick Prevention for Cats (1.5 Pounds and Over) Includes 3 Month Supply of Topical Flea Treatments](https://m.media-amazon.com/images/I/41M1rcuUTlL.jpg)**Sentry Fiproguard for Cats Flea and Tick Prevention for Cats (1.5 Pounds and Over) Includes 3 Month Supply of Topical Flea Treatments**Fiproguard**$17.72**4.0★1,682 rev](https://www.amazon.com/dp/B0051GCTAW) [2![Sentry Fiproguard for Cats Flea and Tick Prevention for Cats 1.5 lbs and Over 6 Month Supply](https://m.media-amazon.com/images/I/41Trduh5axL.jpg)**Sentry Fiproguard for Cats Flea and Tick Prevention for Cats 1.5 lbs and Over 6 Month Supply**Fiproguard**$26.51**4.1★12,126 rev](https://www.amazon.com/dp/B007CRCO8U) [3![Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection](https://m.media-amazon.com/images/I/51fdgTScw7L.jpg)**Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection**APEX ANIMAL HEALTH**$23.29**4.1★1,775 rev](https://www.amazon.com/dp/B0CNHX7L2K) [4![Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count](https://m.media-amazon.com/images/I/416+10D5XOL.jpg)**Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count**Amazon Basics**$24.00**4.1★7,231 rev](https://www.amazon.com/dp/B095SN7FNF) [5![PetArmor Plus Flea and Tick Prevention for Cats over 1.5 lbs Cat Flea and Tick Treatment 6 Doses Waterproof Topical Fast Acting](https://m.media-amazon.com/images/I/41b-ZpQACCL.jpg)**PetArmor Plus Flea and Tick Prevention for Cats over 1.5 lbs Cat Flea and Tick Treatment 6 Doses Waterproof Topical Fast Acting**PetArmor**$35.58**4.2★61,259 rev](https://www.amazon.com/dp/B01N0BZQQO)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Flea and Tick Prevention for Cats & Kittens Topical Cat Flea and Tick Treatment Fast-Acting & Long-Lasting 6-Dose Supply](https://m.media-amazon.com/images/I/518VFVlyo6L.jpg)**Flea and Tick Prevention for Cats & Kittens Topical Cat Flea and Tick Treatment Fast-Acting & Long-Lasting 6-Dose Supply**Articats**$27.46**266 rev2mo ago](https://www.amazon.com/dp/B0G6L36DVW) [![Topical Flea and Tick for Large Cats: Waterproof Topical Cat Flea and Tick Fast-Acting & Long-Lasting at Home Control for Cats Over 9 lbs and 8 Weeks or Older 6-Dose Supply](https://m.media-amazon.com/images/I/51th0aSgprL.jpg)**Topical Flea and Tick for Large Cats: Waterproof Topical Cat Flea and Tick Fast-Acting & Long-Lasting at Home Control for Cats Over 9 lbs and 8 Weeks or Older 6-Dose Supply**ProElobara**$28.05**243 rev5mo ago](https://www.amazon.com/dp/B0GKJ6VHM6) [![Advantage Topical Cat Flea Treatment and Prevention for Large Cats Over 9 lbs. | Apply Flea Drops Monthly | 2 Treatments](https://m.media-amazon.com/images/I/41TAx7PqTyL.jpg)**Advantage Topical Cat Flea Treatment and Prevention for Large Cats Over 9 lbs. | Apply Flea Drops Monthly | 2 Treatments**Advantage**$14.66**1,767 rev2y ago](https://www.amazon.com/dp/B0CW85YXJX) [![Advantage Topical Cat Flea Treatment and Prevention for Small Cats 2-9 lbs. | Apply Flea Drops Monthly | 2 Treatments](https://m.media-amazon.com/images/I/41CtkaxshiL.jpg)**Advantage Topical Cat Flea Treatment and Prevention for Small Cats 2-9 lbs. | Apply Flea Drops Monthly | 2 Treatments**Advantage**$14.79**1,883 rev2y ago](https://www.amazon.com/dp/B0CW7Y69N7) [![Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection](https://m.media-amazon.com/images/I/51fdgTScw7L.jpg)**Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection**APEX ANIMAL HEALTH**$23.29**1,775 rev2y ago](https://www.amazon.com/dp/B0CNHX7L2K)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Flea and Tick Prevention for Cats & Kittens Topical Cat Flea and Tick Treatment Fast-Acting & Long-Lasting 6-Dose Supply](https://m.media-amazon.com/images/I/518VFVlyo6L.jpg)**Flea and Tick Prevention for Cats & Kittens Topical Cat Flea and Tick Treatment Fast-Acting & Long-Lasting 6-Dose Supply**Articats**$27.46**3.9★**▲ 176%**](https://www.amazon.com/dp/B0G6L36DVW) [![Apex Plus Flea Treatment for Cats 1.5+ lbs | 3-Month Supply | Cat Flea and Tick Treatment Drops | 24-Hour Activation Waterproof 30-Day Protection](https://m.media-amazon.com/images/I/51QpLElCthL.jpg)**Apex Plus Flea Treatment for Cats 1.5+ lbs | 3-Month Supply | Cat Flea and Tick Treatment Drops | 24-Hour Activation Waterproof 30-Day Protection**APEX ANIMAL HEALTH**$16.53**4.1★**▲ 86%**](https://www.amazon.com/dp/B0CNJ5HQL7) [![Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count](https://m.media-amazon.com/images/I/416+10D5XOL.jpg)**Amazon Basics Preventative Topical Flea Treatment and Prevention for Large Cats (Over 9 Pounds) Kills Fleas Within 12 Hours 6 Count**Amazon Basics**$24.00**4.1★**▲ 86%**](https://www.amazon.com/dp/B095SN7FNF) [![Topical Flea and Tick for Large Cats: Waterproof Topical Cat Flea and Tick Fast-Acting & Long-Lasting at Home Control for Cats Over 9 lbs and 8 Weeks or Older 6-Dose Supply](https://m.media-amazon.com/images/I/51th0aSgprL.jpg)**Topical Flea and Tick for Large Cats: Waterproof Topical Cat Flea and Tick Fast-Acting & Long-Lasting at Home Control for Cats Over 9 lbs and 8 Weeks or Older 6-Dose Supply**ProElobara**$28.05**4.0★**▲ 78%**](https://www.amazon.com/dp/B0GKJ6VHM6) [![Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection](https://m.media-amazon.com/images/I/51fdgTScw7L.jpg)**Apex Plus Cat Flea and Tick Treatment | 6-Month Supply Over 1.5 lbs | Flea Treatment for Cats & Kittens | 24-Hour Activation Waterproof 30-Day Protection**APEX ANIMAL HEALTH**$23.29**4.1★**▲ 72%**](https://www.amazon.com/dp/B0CNHX7L2K)

**~~View all trending →~~**

## **What buyers say about fipronil for cats**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Value For Money**31%

*“Excellent value for money”*

**Quality-Overall**13%

*“Excellent product”*

**Ease Of Use**11%

*“Easy to use”*

**Allergies**9%

*“it doesn't irritates my cats skin”*

**Advertised Vs Actual Product**7%

*“As advertised”*

**Pet Friendly**6%

*“Works great on my cat”*

**Efficiency**4%

*“It works great”*

**Smell**3%

*“Good smell”*

**Water Resistance**1%

*“The waterproof feature is a bonus since it stays effective even if my cat gets wet”*

**Durability**1%

*“Been using it for years”*

### **What buyers complain about **

**Functionality-Overall**49%

*“DOESN'T WORK”*

**Allergies**12%

*“Skin irritation”*

**Value For Money**9%

*“Well cheaper isn't always better”*

**Durability**5%

*“Not very long lasting”*

**Quality-Overall**4%

*“Needs better quality control”*

**Indigestion**3%

*“For two days she's had stomach issues”*

**Smell**2%

*“This smells like gasoline”*

**Strength**1%

*“Ineffective”*

**Pest/Insect Control**1%

*“Did absolutely nothing for fleas”*

**Advertised Vs Actual Product**1%

*“Does not work as advertised”*

### **Top return reasons **

**Functionality-Overall**41%

**Advertised Vs Actual Product**11%

**Value For Money**11%

**Size-Overall**11%

**Leak-Proof**8%

**Defective Material/Parts**4%

**Ingredients-Overall**1%

**Certifications**1%

**Moist/Dry**1%

**Stale/Rotten/Spoiled**1%

## **Common questions**

<dl>

<dt>**Is fipronil for cats profitable to sell on Amazon United States?**</dt><dd>The niche generates $26K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +64.4%. Flapen's verdict: Worth a look (57/100).</dd>

<dt>**How competitive is the fipronil for cats niche?**</dt><dd>11 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 88% of demand.</dd>

<dt>**What do buyers complain about in fipronil for cats?**</dt><dd>Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.3%.</dd>

<dt>**When does demand for fipronil for cats peak?**</dt><dd>Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 2.7× the quietest.</dd>

<dt>**What does it cost to enter the fipronil for cats niche?**</dt><dd>Listings span $11.22–$53.15; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 11,292 reviews — the moat a new listing must climb.</dd>

</dl>

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