---
title: "Finn Allergy & Itch — $74K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/finn-allergy-itch"
last_updated: "2026-07-21T19:36:57.856Z"
locale: en
meta:
description: "Niche score 52/100 · $74K/yr market · 100K searches/yr · $29.31 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $74K/yr market · 100K searches/yr · $29.31 avg price. A small market ($74K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Finn Allergy & Itch — $74K/yr Amazon US Niche (2026) - Flapen"
---
# **finn allergy & itch**
**Worth a look**
Shows low returns (0.1%), but a small market ($74K/yr) keeps it on the watch list.
Market size 18Growth 22Conversion 32Competition 67Returns 100Price range 86Avg price 95Brand share 31Review moat 49Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$29.31**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.77–$58.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,594.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-5.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$74K**
$74K/yr · 100K searches
According to Flapen's Amazon United States niche tracking, finn allergy & itch is a $74K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **finn allergy & itch market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$88K–$117K**
- units × avg price
- **Launch success**
- **10%**
- 1 of 10 new (360d)
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#1,528**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **9.7%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**559**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 90%
**Open market**
**8%**
- Finn47% - Accretion11% - Adventure Time10% - Carlyle9% - Pleasantly Warm9% - Beekeeper's Naturals6% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -5.9% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/finn-allergy-itch/trend)
## **Top finn allergy & itch search terms**
- **finn**76K/yr+6.2%2.0% conv. - **bee propolis for dogs**10K/yr-39.2%6.6% conv. - **bee glue propolis for dogs**6K/yr-40.1%4.2% conv. - **propolis for dogs**4K/yr-37.6%3.8% conv. - **finn dog supplements**4K/yr-37.2%10.4% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/finn-allergy-itch/search-terms)
## **Top finn allergy & itch products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 28 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Finn Allergy & Itch Soft Chews for Dogs | Colostrum & Bee Propolis | 90 Ct**Finn**$33.75**4.0★5,785 rev](https://www.amazon.com/dp/B09F3TYF4N) [2**Adventure Time Mens Finn Character Hat White One Size**Adventure Time**$19.11**4.5★1,358 rev](https://www.amazon.com/dp/B005H3BT46) [3**Carlyle Bee Propolis Tincture Drops | 2 Fl Oz | Liquid Extract | Non-GMO Gluten Free Supplement**Carlyle**$10.02**4.6★284 rev](https://www.amazon.com/dp/B0CJFWPXB7) [4**Propolis Throat Spray by Beekeepers Naturals - 95% Bee Propolis Extract Natural Immune Support & Sore Throat Relief - Antioxidants Keto Paleo Gluten-Free (1.0 oz)(Pack of 1)**Beekeeper's Naturals**$13.65**4.6★26,590 rev](https://www.amazon.com/dp/B019ND0DU6) [5**Accretion Bee Propolis for Dogs & Cats 2 fl oz Dental Defense & Respiratory Health Supports Seasonal Immunity & Immune System Natural Oral Care Supplement**Accretion**$33.41**4.0★2 rev](https://www.amazon.com/dp/B0GFF7X9LH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bee Propolis Oral Spray for Dogs & Cats 3.4 fl oz Gum Relief for Gingivitis Reduce Plaque & Bad Breath Post-Surgery Healing Support Immune System Boost Pet Dental Care**Accretion**$28.93**0 rev4mo ago](https://www.amazon.com/dp/B0GSP25BJN) [**Bee Propolis Spray for Dogs & Cats Oral Care Spray to Soothe Gums & Freshen Breath Plant-Based Formula with Calendula & Aloe Vera 3.4 fl oz for Daily Dental Health Support**Accretion**$34.59**2 rev6mo ago](https://www.amazon.com/dp/B0GG77JZS7) [**Accretion Bee Propolis for Dogs & Cats 2 fl oz Dental Defense & Respiratory Health Supports Seasonal Immunity & Immune System Natural Oral Care Supplement**Accretion**$33.41**2 rev6mo ago](https://www.amazon.com/dp/B0GFF7X9LH) [**Accretion Bee Propolis for Dogs and Cats 4oz Dental Defense & Respiratory Health Supports Seasonal Immunity & Immune System Natural Oral Care Supplement for Fresh Breath & Gum Comfort**Accretion**$25.71**1 rev6mo ago](https://www.amazon.com/dp/B0GF33VKNX) [**Pleasantly Warm Bee Propolis Spray for Dogs & Cats 3.4 fl oz - Breath Freshener Gum Health Support Dental CareGums Health Natural Plant-Based Active Formula**Pleasantly Warm**$35.94**5 rev7mo ago](https://www.amazon.com/dp/B0G49LPX7Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bee Propolis Oral Spray for Dogs & Cats 3.4 fl oz Gum Relief for Gingivitis Reduce Plaque & Bad Breath Post-Surgery Healing Support Immune System Boost Pet Dental Care**Accretion**$28.93**0.0★**▲ 326%**](https://www.amazon.com/dp/B0GSP25BJN) [**Accretion Bee Propolis for Dogs and Cats 4oz Dental Defense & Respiratory Health Supports Seasonal Immunity & Immune System Natural Oral Care Supplement for Fresh Breath & Gum Comfort**Accretion**$25.71**5.0★**▲ 225%**](https://www.amazon.com/dp/B0GF33VKNX) [**BLUE BARE Dandys Adorable Cute Plush Toys Collection Soft and Cuddly Stuffed Animals for Kids Ages 3+ Collectible Plushies Gifts for Kids & Fans Birthday Festival and Special Occasions (Finn)**BLUE BARE**$21.13**4.6★**▲ 177%**](https://www.amazon.com/dp/B0F1M7ZTJP) [**Bee Propolis Spray for Dogs & Cats Oral Care Spray to Soothe Gums & Freshen Breath Plant-Based Formula with Calendula & Aloe Vera 3.4 fl oz for Daily Dental Health Support**Accretion**$34.59**4.0★**▲ 170%**](https://www.amazon.com/dp/B0GG77JZS7) [**Accretion Bee Propolis for Dogs & Cats 2 fl oz Dental Defense & Respiratory Health Supports Seasonal Immunity & Immune System Natural Oral Care Supplement**Accretion**$33.41**4.0★**▲ 144%**](https://www.amazon.com/dp/B0GFF7X9LH)
**~~View all trending →~~**
## **What buyers say about finn allergy & itch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**12%
*“Very reliable product”*
**Taste-Overall**11%
*“It tastes pretty good too”*
**Pet Friendly**8%
*“Our dogs absolutely loved these”*
**Breathability**7%
*“No more bad breath”*
**Cough Relief**5%
*“This reall soothe an irritated throat”*
**Efficiency**4%
*“Seems to be effective”*
**Ease Of Chewing/Swallowing**4%
*“Best chew”*
**Immunity Booster**3%
*“It has really helped boost my immunity”*
**Ease Of Use**3%
*“Easy and convenient”*
**Cold Relief**3%
*“It has helped me stay well through flu season”*
### **What buyers complain about **
**Taste-Overall**12%
*“Taste is mild”*
**Allergies**12%
*“out with allergies”*
**Value For Money**10%
*“Too Expensive”*
**Smell**4%
*“you know that their breath can smell quite deadly”*
**Breathability**4%
*“the breath had become a bit unpleasant”*
**Cough Relief**4%
*“I didn't feel a relief with the cough”*
**Functionality-Overall**4%
*“Not effective”*
**Size-Overall**4%
*“The container is very small”*
**Ease Of Chewing/Swallowing**3%
*“These chews are really not very healthy”*
**Ease Of Use**2%
*“Very inconvenient to use”*
### **Top return reasons **
**Size-Overall**26%
**Taste-Overall**18%
**Advertised Vs Actual Product**11%
**Functionality-Overall**8%
**Value For Money**7%
**Smell**6%
**Ingredients-Overall**5%
**Indigestion**4%
**Breathability**3%
**Flavor**3%
## **Common questions**
- **Is finn allergy & itch profitable to sell on Amazon United States?**
- The niche generates $74K/yr across 28 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -5.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the finn allergy & itch niche?**
- 9 brands and 559 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in finn allergy & itch?**
- Top complaints mined from reviews: Taste-Overall, Allergies, Value For Money. The return rate is 0.1%.
- **When does demand for finn allergy & itch peak?**
- Demand peaks in Jan–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the finn allergy & itch niche?**
- Listings span $9.77–$58.18; the average listing price is $29.31 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.
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