---
title: "Search terms — fillable dog toys - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/fillable-dog-toys/search-terms"
last_updated: "2026-07-21T20:34:26.281Z"
locale: en
meta:
  description: "Niche score 50/100 · $124K/yr market · 455K searches/yr · $16.53 avg price. Soft demand (-59.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $124K/yr market · 455K searches/yr · $16.53 avg price. Soft demand (-59.5% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — fillable dog toys - Flapen"
---

# **fillable dog toys**

**Worth a look**

Shows low returns (0.9%), but soft demand (-59.5% this quarter) keeps it on the watch list.

Market size 28Growth 0Conversion 21Competition 73Returns 96Price range 75Avg price 79Brand share 68Review moat 45Quality gap 63

**Returns**

**Incredible****0.9%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$16.53**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.30–$40.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****41%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,970.06**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****$124K**

$124K/yr · 455K searches

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-59.5%**

90-day search growth — must beat 0% to launch