---
title: "Farmina Dog Food — $612K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/farmina-dog-food"
last_updated: "2026-07-21T17:40:46.866Z"
locale: en
meta:
description: "Niche score 51/100 · $612K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $612K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Farmina Dog Food — $612K/yr Amazon US Niche (2026) - Flapen"
---
# **farmina dog food**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 65Growth 51Conversion 60Competition 16Returns 100Price range 79Avg price 89Brand share 0Review moat 74Quality gap 30
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$60.95**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$39.17–$115.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****533.62**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$612K**
$612K/yr · 192K searches
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+21.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, farmina dog food is a $612K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 16, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **farmina dog food market data**
- **Units sold / yr**
- **10K–13K**
- avg 500–750/product
- **Revenue / yr**
- **$610K–$762K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#848**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **15%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **95 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**17**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- Farmina Pet Foods69% - N&D31%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +21.4% search growth over the last 90 days.
5K3KSpike '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/farmina-dog-food/trend)
## **Top farmina dog food search terms**
- **farmina dog food**78K/yr+42.4%3.3% conv. - **n&d dog food**26K/yr+2.9%5.5% conv. - **farmina**21K/yr+25.2%2.4% conv. - **n&d**22K/yr-6.4%2.1% conv. - **farmina n&d dog food**13K/yr+18.3%3.5% conv. - **n & d dog food**8K/yr+5.1%3.8% conv. - **n and d dog food**8K/yr+10.3%6.2% conv. - **nd dog food**5K/yr+24.1%4.9% conv. - **farmina n&d**4K/yr+74.3%2.8% conv. - **farmina pet foods**6K/yr-62.3%0.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/farmina-dog-food/search-terms)
## **Top farmina dog food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$61K20%$122K30%$184K40%$245K1001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lamb & Blueberry Adult Medium & Maxi**Farmina Pet Foods**$42.07**4.6★806 rev](https://www.amazon.com/dp/B01N7JSZ15) [2**Farmina - Natural & Delicious Pumpkin Grain-Free Lamb & Blueberry Dry Dog Food 26.4lb Bag**Farmina Pet Foods**$115.50**4.6★627 rev](https://www.amazon.com/dp/B01N2AJJKY) [3**Farmina Natural & Delicious Quinoa Functional Skin and Coat Venison Coconut and Turmeric Adult Dry Dog Food 5.5 Pounds**N&D**$47.43**4.6★180 rev](https://www.amazon.com/dp/B075WPJL9D) [4**Mini Lamb & Blueberry Grain Free Pumpkin Dog Food by Farmina**N&D**$43.34**4.6★987 rev](https://www.amazon.com/dp/B01N0SGJ76) [5**Mini Breed Adult Grain Free Pumpkin Chicken & Pomegranate Dry Dog Food by Farmina**Farmina Pet Foods**$39.17**4.6★746 rev](https://www.amazon.com/dp/B01NAKSK2L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Farmina N&D Ancestral Grain Formula Medium & Maxi Lamb Pumpkin & Blueberry Adult Dog Food**N&D**$106.19**489 rev6y ago](https://www.amazon.com/dp/B07T2DV26M) [**Farmina Natural & Delicious Low-Grain Chicken Dog 26.4lb Medium**Farmina Pet Foods**$94.55**322 rev7y ago](https://www.amazon.com/dp/B07T3FPXT5) [**Farmina N&D Ocean Cod Pumpkin and Orange Medium & Maxi Dry Dog Food 5.5 Pounds**Farmina Pet Foods**$45.74**221 rev7y ago](https://www.amazon.com/dp/B07PXMMF4G) [**Farmina Pet Foods Weight Management Lamb**N&D**$47.33**216 rev8y ago](https://www.amazon.com/dp/B075V9N1ZJ) [**Farmina N&D Quinoa Urinary Duck Formula Adult Dry Cat Food 3.3lb**Farmina Pet Foods**$41.92**922 rev8y ago](https://www.amazon.com/dp/B079VQDJ1K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Farmina N&D Ocean Cod Pumpkin and Orange Medium & Maxi Dry Dog Food 5.5 Pounds**Farmina Pet Foods**$45.74**4.5★**▲ 26%**](https://www.amazon.com/dp/B07PXMMF4G) [**Farmina Natural & Delicious Quinoa Functional Skin and Coat Venison Coconut and Turmeric Adult Dry Dog Food 5.5 Pounds**N&D**$47.43**4.6★**▲ 23%**](https://www.amazon.com/dp/B075WPJL9D) [**Farmina - Natural & Delicious Pumpkin Grain-Free Lamb & Blueberry Dry Dog Food 26.4lb Bag**Farmina Pet Foods**$115.50**4.6★**▲ 21%**](https://www.amazon.com/dp/B01N2AJJKY) [**Lamb & Blueberry Adult Medium & Maxi**Farmina Pet Foods**$42.07**4.6★**▲ 16%**](https://www.amazon.com/dp/B01N7JSZ15) [**Mini Lamb & Blueberry Grain Free Pumpkin Dog Food by Farmina**N&D**$43.34**4.6★**▼ 11%**](https://www.amazon.com/dp/B01N0SGJ76)
**~~View all trending →~~**
## **What buyers say about farmina dog food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**36%
*“My dog does very well on this product”*
**Quality-Overall**27%
*“Excellent quality for my picky princess”*
**Ingredients-Overall**7%
*“High quality ingredients, no fillers”*
**Flavor**6%
*“Comes in different flavors and sizes”*
**Size-Overall**4%
*“The bag is a decent size”*
**Ease Of Chewing/Swallowing**2%
*“digestion is great”*
**Smell**2%
*“It smells good for a dog food”*
**Allergies**2%
*“This dog food has stopped my dogs food allergies and stomach issues”*
**Locally Manufactured**1%
*“This bag says it was made in the USA”*
**Taste-Overall**1%
*“he loves the taste”*
### **What buyers complain about **
**Ingredients-Overall**19%
*“Ingredients not correct”*
**Value For Money**15%
*“it is so expensive”*
**Advertised Vs Actual Product**10%
*“False Advertising- has chicken”*
**Allergies**10%
*“Now were stuck with $100 worth of food our cat is allergic to”*
**Smell**7%
*“it smells terrible”*
**Quality-Overall**7%
*“Can't seem to find the same quality anywhere else”*
**Contamination**6%
*“Contaminated batch”*
**Indigestion**6%
*“It threw off his whole digestive system in fact that now 2 MONTHS LATER I am still trying to fix his digestion”*
**Size-Overall**3%
*“However, it only comes in a small bag so no sooner get it and quickly need more”*
### **Top return reasons **
**Advertised Vs Actual Product**44%
**Size-Overall**24%
**Flavor**12%
**Ingredients-Overall**6%
**Indigestion**6%
**Compatibility-Overall**3%
**Smell**3%
**Color**3%
## **Common questions**
- **Is farmina dog food profitable to sell on Amazon United States?**
- The niche generates $612K/yr across 13 tracked products. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the farmina dog food niche?**
- 2 brands and 17 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in farmina dog food?**
- Top complaints mined from reviews: Ingredients-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- **What does it cost to enter the farmina dog food niche?**
- Listings span $39.17–$115.50; the average listing price is $60.95 (sweet spot $15–$100). The average incumbent carries 534 reviews — the moat a new listing must climb.
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