---
title: "Farmers Dog Treats — $146K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/farmers-dog-treats"
last_updated: "2026-07-21T22:14:03.835Z"
locale: en
meta:
description: "Niche score 49/100 · $146K/yr market · 31K searches/yr · $23.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $146K/yr market · 31K searches/yr · $23.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Farmers Dog Treats — $146K/yr Amazon US Niche (2026) - Flapen"
---
# **farmers dog treats**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 32Growth 74Conversion 100Competition 3Returns 100Price range 83Avg price 95Brand share 0Review moat 25Quality gap 30
**Conversion**
**Incredible****20.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$23.40**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.79–$50.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+58.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$146K**
$146K/yr · 31K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,235**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, farmers dog treats is a $146K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **farmers dog treats market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$117K–$140K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **20.0%**
- **Avg BSR**
- **#31**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- JustFoodForDogs91% - Vital Essentials5% - Pur Luv4%
## **Demand**
Weekly Amazon search volume, last 45 weeks — +58.1% search growth over the last 90 days.
1K750Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/farmers-dog-treats/trend)
## **Top farmers dog treats search terms**
- **just chicken dog treats**11K/yr+90.0%20.7% conv. - **just food for dogs treats**12K/yr+48.8%8.8% conv. - **chicken breast dog treats**5K/yr+23.1%3.9% conv. - **dried chicken dog treats**3K/yr+33.4%4.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/farmers-dog-treats/search-terms)
## **Top farmers dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$22K30%$44K45%$66K60%$88K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Just Food for Dogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Chicken Breast 5 oz**JustFoodForDogs**$18.42**4.8★1,915 rev](https://www.amazon.com/dp/B07FPGKQY8) [2**JustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 18 oz**JustFoodForDogs**$50.33**4.8★1,915 rev](https://www.amazon.com/dp/B07Z1B27HF) [3**JustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 2.5 oz Pack of 4**JustFoodForDogs**$38.33**4.8★1,915 rev](https://www.amazon.com/dp/B0DFMNH3QH) [4**JustFoodForDogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Pumpkin 5 oz**JustFoodForDogs**$11.64**4.1★211 rev](https://www.amazon.com/dp/B08863ZG5Q) [5**Vital Essentials Freeze Dried Dog Treats | Chicken Breast Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag**Vital Essentials**$8.79**4.3★2,421 rev](https://www.amazon.com/dp/B0BWB9NCNS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 2.5 oz Pack of 4**JustFoodForDogs**$38.33**1,915 rev1y ago](https://www.amazon.com/dp/B0DFMNH3QH) [**Vital Essentials Freeze Dried Dog Treats | Chicken Breast Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag**Vital Essentials**$8.79**2,421 rev3y ago](https://www.amazon.com/dp/B0BWB9NCNS) [**Pur Luv Chicken Jerky Dog Treats Made with 100% Real Chicken Breast 16 Ounces Healthy Easily Digestible Long-Lasting High Protein Satisfies Dogs Urge to Chew**Pur Luv**$12.88**17,033 rev5y ago](https://www.amazon.com/dp/B08P2D95G8) [**JustFoodForDogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Pumpkin 5 oz**JustFoodForDogs**$11.64**211 rev6y ago](https://www.amazon.com/dp/B08863ZG5Q) [**Just Food for Dogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Chicken Breast 5 oz**JustFoodForDogs**$18.42**1,915 rev6y ago](https://www.amazon.com/dp/B07FPGKQY8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 18 oz**JustFoodForDogs**$50.33**4.8★**▲ 50%**](https://www.amazon.com/dp/B07Z1B27HF) [**Just Food for Dogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Chicken Breast 5 oz**JustFoodForDogs**$18.42**4.8★**▲ 17%**](https://www.amazon.com/dp/B07FPGKQY8) [**JustFoodForDogs Single Ingredient Healthy Dog Treats and Dog Snacks Jerky Treats Human Grade Preservative and Grain Free Rawhide Free Chews Low Calorie Treat - Pumpkin 5 oz**JustFoodForDogs**$11.64**4.1★**▼ 15%**](https://www.amazon.com/dp/B08863ZG5Q) [**Vital Essentials Freeze Dried Dog Treats | Chicken Breast Single Ingredient | Premium Quality | Grain Free Training Treats for Dogs 2.1 oz Bag**Vital Essentials**$8.79**4.3★**▼ 45%**](https://www.amazon.com/dp/B0BWB9NCNS) [**JustFoodForDogs Chicken Breast Jerky Dog Treats Single Ingredient Human Grade Grain Free Low Calorie Training Treats for Dogs 2.5 oz Pack of 4**JustFoodForDogs**$38.33**4.8★**▼ 56%**](https://www.amazon.com/dp/B0DFMNH3QH)
**~~View all trending →~~**
## **What buyers say about farmers dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**40%
*“Dog approved”*
**Taste-Overall**10%
*“great taste”*
**Ingredients-Overall**9%
*“Clean ingredients”*
**Quality-Overall**8%
*“the quality and how fresh they are is worth it”*
**Smell**4%
*“the smell is natural”*
**Ease Of Chewing/Swallowing**3%
*“easy to chew”*
**Freshness**3%
*“It's very good, fresh, and delicious”*
**Value For Money**3%
*“Good value for the price”*
**Flavor**3%
*“the great flavor”*
**Size-Overall**2%
*“Nice size”*
### **What buyers complain about **
**Smell**13%
*“smelled like fish”*
**Value For Money**10%
*“Wish they were cheaper”*
**Indigestion**8%
*“Gave my dog diarrhea”*
**Moist/Dry**7%
*“they are totally dried out”*
**Size-Overall**7%
*“Theyre huge”*
**Ease Of Chewing/Swallowing**6%
*“Dogs were a little slow to eat them”*
**Hard Feel**5%
*“Too hard”*
**Quality-Overall**4%
*“Poor quality”*
**Durability**3%
*“its like a jerky so its easy to break”*
**Thickness**3%
*“It was so thin they just were crushed”*
### **Top return reasons **
**Hard Feel**11%
**Advertised Vs Actual Product**10%
**Value For Money**10%
**Quality-Overall**9%
**Size-Overall**9%
**Ease Of Chewing/Swallowing**8%
**Smell**7%
**Indigestion**7%
**Defective Material/Parts**7%
**Ingredients-Overall**4%
## **Common questions**
- **Is farmers dog treats profitable to sell on Amazon United States?**
- The niche generates $146K/yr across 6 tracked products. 90-day search growth is +58.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the farmers dog treats niche?**
- 3 brands and 13 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in farmers dog treats?**
- Top complaints mined from reviews: Smell, Value For Money, Indigestion. The return rate is 0.0%.
- **What does it cost to enter the farmers dog treats niche?**
- Listings span $8.79–$50.33; the average listing price is $23.40 (sweet spot $15–$100). The average incumbent carries 4,235 reviews — the moat a new listing must climb.
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