---
title: "Search terms — farmers dog food - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/farmers-dog-food/search-terms"
last_updated: "2026-07-21T09:28:17.546Z"
locale: en
meta:
  description: "farmers dog food clears our launch bar: a $5.6M/yr market growing +4.8% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:description": "farmers dog food clears our launch bar: a $5.6M/yr market growing +4.8% this quarter with returns at 0.0%. Data updated Jul 2026."
  "og:title": "Search terms — farmers dog food - Flapen"
---

# **farmers dog food**

**Launch it**

A $5.6M/yr market growing +4.8% this quarter with returns at 0.0% — clears our launch bar.

Market size 98Growth 31Conversion 84Competition 68Returns 100Price range 82Avg price 95Brand share 2Review moat 54Quality gap 38

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$5.6M**

$5.6M/yr · 2.6M searches

**Avg price**

**Incredible****$23.89**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****9.2%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$3.27–$77.32**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,348.81**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+4.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand