---
title: "Fancy Feast Gems — $271K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/fancy-feast-gems"
last_updated: "2026-07-21T20:41:25.831Z"
locale: en
meta:
description: "Niche score 50/100 · $271K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $271K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Fancy Feast Gems — $271K/yr Amazon US Niche (2026) - Flapen"
---
# **fancy feast gems**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 49Growth 19Conversion 99Competition 10Returns 100Price range 82Avg price 77Brand share 0Review moat 49Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$12.61–$27.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****$15.75**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$271K**
$271K/yr · 98K searches
**Review moat**
**Okay****1,627.11**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-13.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****88%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fancy feast gems is a $271K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fancy feast gems market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$236K–$315K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#179**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **132 days**
## **Competition & brand share**
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**88%**
Top 20: 100%
**Open market**
**0%**
- Nutrish97% - Rachael Ray3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -13.0% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/fancy-feast-gems/trend)
## **Top fancy feast gems search terms**
- **rachel ray wet cat food**50K/yr-28.7%15.0% conv. - **nutrish wet cat food**25K/yr+6.9%15.5% conv. - **rachael ray wet cat food**11K/yr+21.6%12.7% conv. - **rachael ray cat food wet**6K/yr+20.0%10.1% conv. - **rachael ray nutrish wet cat food**5K/yr+53.3%11.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/fancy-feast-gems/search-terms)
## **Top fancy feast gems products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$27K20%$54K30%$81K40%$108K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutrish Grain Free Ocean Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)**Nutrish**$12.61**4.2★4,382 rev](https://www.amazon.com/dp/B00Z5AO84E) [2**Nutrish Grain Free Chicken Lovers Whole Health Blend Variety Pack Wet Cat Food 2.8 oz. Cup 12 Count (Rachael Ray)**Nutrish**$12.64**4.1★4,659 rev](https://www.amazon.com/dp/B00Z5AO7TA) [3**Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)**Nutrish**$13.47**4.3★1,493 rev](https://www.amazon.com/dp/B06XCB5XJ2) [4**Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)**Nutrish**$13.15**4.2★694 rev](https://www.amazon.com/dp/B06XDN7649) [5**Nutrish Rachael Ray Broth Variety Pack 1.4 oz. Pouches 12 Count 2 Pack**Nutrish**$23.00**4.3★1,645 rev](https://www.amazon.com/dp/B07D5F37ZC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rachael Ray Nutrish Premium Wet Cat Food Chicken Lovers Variety Pack Grain Free 12 Count (Pack of 1)**Rachael Ray**$12.95**404 rev7y ago](https://www.amazon.com/dp/B07HP4ZGBR) [**Nutrish Rachael Ray Broth Variety Pack 1.4 oz. Pouches 12 Count 2 Pack**Nutrish**$23.00**1,645 rev8y ago](https://www.amazon.com/dp/B07D5F37ZC) [**Rachael Ray Nutrish Purrfect Entrees Natural Wet Cat Food Wild Caught Salmon 2 Ounce Cup (Pack of 12) Grain Free**Nutrish**$13.83**377 rev8y ago](https://www.amazon.com/dp/B0791YF74V) [**Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)**Nutrish**$13.15**694 rev9y ago](https://www.amazon.com/dp/B06XDN7649) [**Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)**Nutrish**$13.47**1,493 rev9y ago](https://www.amazon.com/dp/B06XCB5XJ2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nutrish Grain Free Wet Cat Food Ocean Fish & Chicken Catch-iatore Whole Health Blend with Real Flaked Ocean Fish & Shredded Chicken in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 24)**Nutrish**$27.08**4.2★**▲ 109%**](https://www.amazon.com/dp/B00I2KPOQ0) [**Rachael Ray Nutrish Premium Wet Cat Food Chicken Lovers Variety Pack Grain Free 12 Count (Pack of 1)**Rachael Ray**$12.95**4.5★**▲ 83%**](https://www.amazon.com/dp/B07HP4ZGBR) [**Nutrish Grain Free Wet Cat Food Chicken Purrcata Whole Health Blend with Real Shredded White Meat Chicken in Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)**Nutrish**$13.15**4.2★**▲ 17%**](https://www.amazon.com/dp/B06XDN7649) [**Nutrish Grain Free Wet Cat Food Ocean Fish-A-Licious Whole Health Blend with Real Flaked Ocean Fish & Tuna in Sauce 2.8 oz. Cup (Rachael Ray) (Pack of 12)**Nutrish**$12.99**4.1★**▲ 15%**](https://www.amazon.com/dp/B06XCK4783) [**Nutrish Grain Free Wet Cat Food Tuna Purrfection Whole Health Blend with Real Tuna Flakes in a Savory Sauce 2.8 oz. Cup Pack of 12 (Rachael Ray)**Nutrish**$13.47**4.3★**— 5%**](https://www.amazon.com/dp/B06XCB5XJ2)
**~~View all trending →~~**
## **What buyers say about fancy feast gems**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**44%
*“Cat happy”*
**Quality-Overall**10%
*“Quality seems good”*
**Value For Money**8%
*“Great price”*
**Flavor**7%
*“The variety pack is helpful because it comes with different flavors”*
**Advertised Vs Actual Product**5%
*“As described”*
**Smell**4%
*“The food smells good”*
**Ingredients-Overall**4%
*“Free of fish oils and seafood ingredients”*
**Taste-Overall**3%
*“Taste of food for picky cats”*
**Moist/Dry**1%
*“I still think it's a viable option because it seemed to be very hydrating”*
**Soft Feel**1%
*“3 months after switching to Nutrish, her coat is back and soft and shiny”*
### **What buyers complain about **
**Smell**15%
*“Very bad chemical smell”*
**Value For Money**13%
*“A wast of $30”*
**Flavor**9%
*“hate this flavor”*
**Ingredients-Overall**8%
*“The formula was totally changed”*
**Size-Overall**8%
*“to bad it couldn't be a little larger container”*
**Indigestion**7%
*“Diarrhea”*
**Moist/Dry**6%
*“It has chunks of dry looking cat food in it”*
**Ease Of Use**4%
*“Hard to open”*
**Texture/Consistency-Overall**4%
*“Texture was awful”*
**Quality-Overall**4%
*“Quality has gone”*
### **Top return reasons **
**Quality-Overall**29%
**Ease Of Use**21%
**Ingredients-Overall**7%
**Escape Proof**7%
**Smell**7%
**Flavor**7%
**Compatibility-Overall**7%
**Taste-Overall**7%
**Size-Overall**7%
## **Common questions**
- **Is fancy feast gems profitable to sell on Amazon United States?**
- The niche generates $271K/yr across 9 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the fancy feast gems niche?**
- 2 brands and 20 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fancy feast gems?**
- Top complaints mined from reviews: Smell, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for fancy feast gems peak?**
- Demand peaks in Jul–Aug–Sep; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the fancy feast gems niche?**
- Listings span $12.61–$27.08; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 1,627 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)