---
title: "Fancy Feast Beef Feast in Gravy — $338K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/fancy-feast-beef-feast-in-gravy"
last_updated: "2026-07-21T17:41:11.817Z"
locale: en
meta:
description: "Niche score 49/100 · $338K/yr market · 80K searches/yr · $19.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $338K/yr market · 80K searches/yr · $19.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Fancy Feast Beef Feast in Gravy — $338K/yr Amazon US Niche (2026) - Flapen"
---
# **fancy feast beef feast in gravy**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 53Growth 25Conversion 100Competition 30Returns 100Price range 83Avg price 87Brand share 0Review moat 26Quality gap 27
**Conversion**
**Incredible****21.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Avg price**
**Great****$19.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.08–$25.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$338K**
$338K/yr · 80K searches
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,948.8**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+0.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, fancy feast beef feast in gravy is a $338K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **fancy feast beef feast in gravy market data**
- **Units sold / yr**
- **15K–20K**
- avg 750–1,000/product
- **Revenue / yr**
- **$294K–$392K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **21.5%**
- **Avg BSR**
- **#136**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **27%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **99 months**
- **Avg seller age**
- **135 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▲rising
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**0%**
- Fancy Feast96% - ZIWI2% - Strongheart2% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — +0.2% search growth over the last 90 days.
2K2KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/fancy-feast-beef-feast-in-gravy/trend)
## **Top fancy feast beef feast in gravy search terms**
- **fancy feast beef**15K/yr+4.5%19.2% conv. - **fancy feast beef pate**16K/yr-8.0%24.9% conv. - **beef cat food**8K/yr+41.3%4.2% conv. - **fancy feast wet cat food beef**6K/yr-5.8%18.2% conv. - **beef wet cat food**5K/yr+9.7%4.0% conv. - **beef pate cat food**5K/yr-0.5%9.3% conv. - **wet cat food beef**5K/yr+13.0%4.1% conv. - **beef cat food wet**6K/yr-28.5%4.2% conv. - **fancy feast pate beef**5K/yr-9.9%25.3% conv. - **fancy feast beef feast in gravy**5K/yr-15.1%26.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/fancy-feast-beef-feast-in-gravy/search-terms)
## **Top fancy feast beef feast in gravy products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$34K20%$68K30%$102K40%$135K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Purina Fancy Feast Tender Beef Feast Classic Grain Free Wet Cat Food Pate - (Pack of 24) 3 oz. Cans**Fancy Feast**$21.34**4.6★3,971 rev](https://www.amazon.com/dp/B0012KB470) [2**Purina Fancy Feast Gravy Lovers Beef Feast Grilled Gourmet Cat Food in Wet Cat Food Gravy - (Pack of 24) 3 oz. Cans**Fancy Feast**$21.28**4.6★2,705 rev](https://www.amazon.com/dp/B004IN8YOO) [3**Purina Fancy Feast Grilled Wet Cat Food Beef Feast in Wet Cat Food Gravy - (Pack of 24) 3 oz. Cans**Fancy Feast**$21.24**4.6★1,927 rev](https://www.amazon.com/dp/B0012KGZYM) [4**Purina Fancy Feast Petites Tender Beef Entree With Carrots in Gravy Gourmet Wet Cat Food - (Pack of 12) 2.8 oz. Tubs**Fancy Feast**$13.08**4.5★2,370 rev](https://www.amazon.com/dp/B09P8WQ7RQ) [5**Purina Fancy Feast Gravy Lovers Beef Feast Pate in Wet Cat Food Gravy - (Pack of 24) 3 oz. Cans**Fancy Feast**$21.57**4.7★529 rev](https://www.amazon.com/dp/B0D35MD9Z2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZIWI Peak Wet Cat Food All Natural High Protein Grain Free Limited Ingredient with Superfoods (Beef Case of 6 3oz Cans)**ZIWI**$16.32**35 rev1y ago](https://www.amazon.com/dp/B0F76D8SFR) [**Purina Fancy Feast Gravy Lovers Beef Feast Pate in Wet Cat Food Gravy - (Pack of 24) 3 oz. Cans**Fancy Feast**$21.57**529 rev2y ago](https://www.amazon.com/dp/B0D35MD9Z2) [**A Strong Heart Canned Wet Cat Food Beef Dinner Pat - 3 oz Cans (Pack of 24) Made in The USA with Real Beef**Strongheart**$16.77**1,183 rev2y ago](https://www.amazon.com/dp/B0CWLRN62T) [**Purina Fancy Feast Petites Tender Beef Entree With Carrots in Gravy Gourmet Wet Cat Food - (Pack of 12) 2.8 oz. Tubs**Fancy Feast**$13.08**2,370 rev5y ago](https://www.amazon.com/dp/B09P8WQ7RQ) [**Purina Fancy Feast Senior Wet Cat Food 7 Years Plus Beef Feast Pate - (Pack of 24) 3 oz. Cans**Fancy Feast**$21.32**1,571 rev6y ago](https://www.amazon.com/dp/B0841HCRGS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Fancy Feast Poultry and Beef Feast Classic Pate Collection Grain Free Wet Cat Food Variety Pack - (Pack of 30) 3 oz. Cans**Fancy Feast**$25.26**4.7★**▲ 136%**](https://www.amazon.com/dp/B01ALT2IRM) [**Purina Fancy Feast Chicken and Beef Classic Pate Collection Grain Free Wet Cat Food Variety Pack - (Pack of 24) 3 Oz. Pull-Top Cans**Fancy Feast**$21.27**4.7★**▲ 93%**](https://www.amazon.com/dp/B07JHQGCZ8) [**A Strong Heart Canned Wet Cat Food Beef Dinner Pat - 3 oz Cans (Pack of 24) Made in The USA with Real Beef**Strongheart**$16.77**4.2★**▲ 28%**](https://www.amazon.com/dp/B0CWLRN62T) [**ZIWI Peak Wet Cat Food All Natural High Protein Grain Free Limited Ingredient with Superfoods (Beef Case of 6 3oz Cans)**ZIWI**$16.32**4.7★**▲ 27%**](https://www.amazon.com/dp/B0F76D8SFR) [**Purina Fancy Feast Tender Beef and Liver Feast Classic Grain Free Wet Cat Food Pate - (Pack of 24) 3 oz. Cans**Fancy Feast**$21.31**4.6★**▲ 16%**](https://www.amazon.com/dp/B0012KIB9O)
**~~View all trending →~~**
## **What buyers say about fancy feast beef feast in gravy**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**43%
*“Cats Love it”*
**Flavor**12%
*“Good Flavors”*
**Value For Money**9%
*“Great value”*
**Quality-Overall**9%
*“Great product and quality always consistent”*
**Taste-Overall**8%
*“She loves the taste”*
**Ease Of Use**2%
*“Quick, easy and cats love these”*
**Size-Overall**2%
*“perfect portion size for my normal size cat”*
**Moist/Dry**2%
*“moisture content is good for the price”*
**Smell**1%
*“Doesnt smell as terrible as some other cat foods so thats a plus”*
**Advertised Vs Actual Product**1%
*“Tried and True”*
### **What buyers complain about **
**Value For Money**19%
*“The only thing is it a little expensive”*
**Smell**13%
*“Entire box stinks so bad”*
**Ingredients-Overall**9%
*“I dont like the ingredients list”*
**Quality-Overall**5%
*“Potential change in quality”*
**Flavor**5%
*“certain flavors only”*
**Advertised Vs Actual Product**5%
*“false advertising”*
**Leak-Proof**5%
*“Leaking”*
**Ease Of Use**4%
*“Can be difficult to open”*
**Indigestion**3%
*“A more expensive brand actually gave my cats bloody diarrhea”*
**Size-Overall**3%
*“the last 6 months or so the pieces have gotten smaller”*
### **Top return reasons **
**Flavor**48%
**Smell**13%
**Leak-Proof**7%
**Indigestion**5%
**Value For Money**5%
**Stale/Rotten/Spoiled**4%
**Texture/Consistency-Overall**4%
**Taste-Overall**3%
**Advertised Vs Actual Product**2%
**Functionality-Overall**2%
## **Common questions**
- **Is fancy feast beef feast in gravy profitable to sell on Amazon United States?**
- The niche generates $338K/yr across 15 tracked products. 90-day search growth is +0.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the fancy feast beef feast in gravy niche?**
- 3 brands and 33 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in fancy feast beef feast in gravy?**
- Top complaints mined from reviews: Value For Money, Smell, Ingredients-Overall. The return rate is 0.0%.
- **What does it cost to enter the fancy feast beef feast in gravy niche?**
- Listings span $13.08–$25.81; the average listing price is $19.62 (sweet spot $15–$100). The average incumbent carries 3,949 reviews — the moat a new listing must climb.
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