---
title: "Equimax Horse Dewormer — $362K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/equimax-horse-dewormer"
last_updated: "2026-07-21T17:14:10.201Z"
locale: en
meta:
description: "Niche score 52/100 · $362K/yr market · 154K searches/yr · $29.09 avg price. Soft demand (-9.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $362K/yr market · 154K searches/yr · $29.09 avg price. Soft demand (-9.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Equimax Horse Dewormer — $362K/yr Amazon US Niche (2026) - Flapen"
---
# **equimax horse dewormer**
**Worth a look**
Shows low returns (0.6%), but soft demand (-9.2% this quarter) keeps it on the watch list.
Market size 54Growth 20Conversion 79Competition 23Returns 97Price range 95Avg price 95Brand share 42Review moat 23Quality gap 53
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$29.09**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.97–$68.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$362K**
$362K/yr · 154K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,871.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, equimax horse dewormer is a $362K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **equimax horse dewormer market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$436K–$582K**
- units × avg price
- **Launch success**
- **50%**
- 3 of 6 new (360d)
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#53**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**15%**
- Equimax39% - Elanco21% - Euphea8% - VetaSure7% - Poxo5% - NateNatenight5% - Open — no brand owns it (4 brands, 15%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.2% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/equimax-horse-dewormer/trend)
## **Top equimax horse dewormer search terms**
- **praziquantel**109K/yr-7.7%4.8% conv. - **equimax horse dewormer**23K/yr-18.6%18.1% conv. - **equimax**15K/yr-9.6%11.7% conv. - **praziquantel dewormer**5K/yr-17.7%4.8% conv. - **equimax ivermectin/praziquantel horse paste**3K/yr+14.5%15.2% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/equimax-horse-dewormer/search-terms)
## **Top equimax horse dewormer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$36K20%$72K30%$109K40%$145K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Equimax Bimeda Horse Dewormer Paste | Ivermectin & Praziquantel | Broad-Spectrum Wormer with Tapeworm Control | Safe for Foals Pregnant Mares & Breeding Stallions**Equimax**$19.35**4.7★1,319 rev](https://www.amazon.com/dp/B000B9UG8Q) [2**Elanco Tapeworm Dewormer (praziquantel tablets) for Cats and Kittens 6 Weeks and Older 3-count**Elanco**$17.87**4.6★54,111 rev](https://www.amazon.com/dp/B019CD4ZDS) [3**Elanco Tapeworm Dewormer (praziquantel tablets) for Dogs 5 Count (Pack of 1) Praziquantel Tablets for Dogs and Puppies 4 Weeks and Older**Elanco**$28.83**4.7★5,919 rev](https://www.amazon.com/dp/B00PXM1ONW) [4**Euphea Praziquantel for Horse Dewormer for Horse Dogs Cats Poultry & More 14.03% Praziquantel for All Worms Tapeworms Roundworms & Hookworms 100 mL**Euphea**$32.45**4.2★23 rev](https://www.amazon.com/dp/B0G2LGWK41) [5**VetaSure Tapeworm Dewormer for Cats & Kittens Praziquantel Liquid 100 mL for Cats 6 Weeks & Older Include 3 ml Dropper with Cap**VetaSure**$39.87**4.1★195 rev](https://www.amazon.com/dp/B0G2C1MT9B)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bimeda Equimax Horse Dewormer Paste | Ivermectin & Praziquantel | 3-Pack 6.42g Syringes | Broad-Spectrum Wormer with Tapeworm Control | Safe for Foals Pregnant Mares & Breeding Stallions**Equimax**$68.45**1,319 rev2mo ago](https://www.amazon.com/dp/B0GYFZCM9D) [**Pyrantel Pamoate and Praziquantel De-wormer Tablet for Dog & Cat (100 Tablets) Broad-Spectrum Medium and Large Dogs Safe for 6 Weeks & Older**Poxo**$30.43**14 rev4mo ago](https://www.amazon.com/dp/B0GQ9TQHX6) [**Poxo Praziquantel for Horses Dewormer for Horse Dogs Cats Poultry & More 14.03% Praziquantel for All Worms Tapeworms Roundworms & Hookworms 100 mL**Poxo**$32.21**0 rev5mo ago](https://www.amazon.com/dp/B0GKDLPFGM) [**Praziquantel for Horse & Poultry Supports Digestive Balance & Routine Internal Care 100ml**NateNatenight**$36.46**20 rev5mo ago](https://www.amazon.com/dp/B0FZBVBNFN) [**Euphea Praziquantel for Horse Dewormer for Horse Dogs Cats Poultry & More 14.03% Praziquantel for All Worms Tapeworms Roundworms & Hookworms 100 mL**Euphea**$32.45**23 rev8mo ago](https://www.amazon.com/dp/B0G2LGWK41)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Poxo Praziquantel for Horses Dewormer for Horse Dogs Cats Poultry & More 14.03% Praziquantel for All Worms Tapeworms Roundworms & Hookworms 100 mL**Poxo**$32.21**0.0★**▲ 255%**](https://www.amazon.com/dp/B0GKDLPFGM) [**Pyrantel Pamoate and Praziquantel De-wormer Tablet for Dog & Cat (100 Tablets) Broad-Spectrum Medium and Large Dogs Safe for 6 Weeks & Older**Poxo**$30.43**3.7★**▲ 254%**](https://www.amazon.com/dp/B0GQ9TQHX6) [**Bimeda Equimax Horse Dewormer Paste | Ivermectin & Praziquantel | 3-Pack 6.42g Syringes | Broad-Spectrum Wormer with Tapeworm Control | Safe for Foals Pregnant Mares & Breeding Stallions**Equimax**$68.45**4.7★**▲ 254%**](https://www.amazon.com/dp/B0GYFZCM9D) [**VetaSure Tapeworm Dewormer for Cats & Kittens Praziquantel Liquid 100 mL for Cats 6 Weeks & Older Include 3 ml Dropper with Cap**VetaSure**$39.87**4.1★**▲ 103%**](https://www.amazon.com/dp/B0G2C1MT9B) [**Euphea Praziquantel for Horse Dewormer for Horse Dogs Cats Poultry & More 14.03% Praziquantel for All Worms Tapeworms Roundworms & Hookworms 100 mL**Euphea**$32.45**4.2★**▲ 102%**](https://www.amazon.com/dp/B0G2LGWK41)
**~~View all trending →~~**
## **Common questions**
- **Is equimax horse dewormer profitable to sell on Amazon United States?**
- The niche generates $362K/yr across 13 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the equimax horse dewormer niche?**
- 10 brands and 106 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 80% of demand.
- **When does demand for equimax horse dewormer peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the equimax horse dewormer niche?**
- Listings span $15.97–$68.45; the average listing price is $29.09 (sweet spot $15–$100). The average incumbent carries 7,871 reviews — the moat a new listing must climb.
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