---
title: "Trend — els pet - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/els-pet/trend"
last_updated: "2026-07-21T20:18:01.297Z"
locale: en
meta:
  description: "Niche score 50/100 · $251K/yr market · 40K searches/yr · $108.34 avg price. Soft demand (-18.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $251K/yr market · 40K searches/yr · $108.34 avg price. Soft demand (-18.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — els pet - Flapen"
---

# **els pet**

**Worth a look**

Shows low returns (0.6%), but soft demand (-18.1% this quarter) keeps it on the watch list.

Market size 47Growth 16Conversion 65Competition 48Returns 97Price range 30Avg price 72Brand share 41Review moat 60Quality gap 52

**Returns**

**Incredible****0.6%**

return rate — above 6% kills the launch gate

**Avg price**

**Good****$108.34**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,085.95**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****56%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****$251K**

$251K/yr · 40K searches

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****$8.39–$289.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-18.1%**

90-day search growth — must beat 0% to launch