---
title: "Els Pet — $251K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/els-pet"
last_updated: "2026-07-22T21:29:36.880Z"
locale: en
meta:
description: "Niche score 50/100 · $251K/yr market · 40K searches/yr · $108.34 avg price. Soft demand (-18.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $251K/yr market · 40K searches/yr · $108.34 avg price. Soft demand (-18.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Els Pet — $251K/yr Amazon US Niche (2026) - Flapen"
---
# **els pet**
**Worth a look**
Shows low returns (0.6%), but soft demand (-18.1% this quarter) keeps it on the watch list.
Market size 47Growth 16Conversion 65Competition 48Returns 97Price range 30Avg price 72Brand share 41Review moat 60Quality gap 52
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Avg price**
**Good****$108.34**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,085.95**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$251K**
$251K/yr · 40K searches
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$8.39–$289.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-18.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, els pet is a $251K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jul–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **els pet market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$163K–$217K**
- units × avg price
- **Launch success**
- **63%**
- 5 of 8 new (360d)
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **67%**
- **Out of stock**
- **15.8%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 100%
**Open market**
**17%**
- ELS PET61% - Terixe6% - ANWA6% - KungFuPet5% - Fumoi3% - Coziley3% - Open — no brand owns it (9 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -18.1% search growth over the last 90 days.
3K2KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/els-pet/trend)
## **Top els pet search terms**
- **els pet self cleaning cat litter box**8K/yr+7.1%0.9% conv. - **elspet self cleaning cat litter box**4K/yr+60.8%0.5% conv. - **elspet**5K/yr-12.8%1.2% conv. - **els pet**4K/yr-6.2%1.5% conv. - **els pet litter box**5K/yr-37.9%0.1% conv. - **els pet litter bags**4K/yr-15.0%14.2% conv. - **elspet litter bags**5K/yr-31.0%11.2% conv. - **elspet litter box**5K/yr-65.8%0.5% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/els-pet/search-terms)
## **Top els pet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$25K20%$50K30%$75K40%$100K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ELS PET 2 Packs Replaced Waste Bags Portable Cat Litter Waste Receptacles Bags for Cat Litter Box 60 Pcs**ELS PET**$24.64**4.6★522 rev](https://www.amazon.com/dp/B09DSQCW53) [2**ELS PET Self Cleaning Litter Box - Orbitie Automatic Cat Litter Box Self Cleaning for Multiple Cats with App Control Auto Kitty Litterbox with Safety Module Including: Litter Mat Waste Bags**ELS PET**$268.32**5.0★1 rev](https://www.amazon.com/dp/B0FLDCN871) [3**ELS PET Self Cleaning Litter Box - Orbitie Automatic Cat Litter Box Self Cleaning for Multiple Cats with App Control Auto Kitty Litterbox with Safety Module Including: Litter Mat Waste Bags**ELS PET**$289.98**5.0★1 rev](https://www.amazon.com/dp/B0GLNGNTMQ) [4**ELS PET 6 Packs Replaced Waste Bags Portable Cat Litter Waste Receptacles Bags for Cat Litter Box 180 Pcs**ELS PET**$38.63**4.6★522 rev](https://www.amazon.com/dp/B0DFW3BQ4T) [5**Terixe 6 Pack Red Foams for Els Pet Litter Box Replacement Parts for Self-Cleaning Cat Litter Box Precisely Cut EVA Material Prevents Cat Litter from Spilling**Terixe**$8.39**4.5★72 rev](https://www.amazon.com/dp/B0DSPT6C2L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Self Cleaning Litter Box qi-1**Beokeo**$226.49**14 rev3mo ago](https://www.amazon.com/dp/B0GWRL6H11) [**Self Cleaning Litter Box for Multiple Cats G1 Automatic Litter Box with Smart APP Control & Health Monitoring Includes 2 Roll Trash Bags and Litter Mat (Grey)**Coziley**$240.75**117 rev4mo ago](https://www.amazon.com/dp/B0GQST321F) [**Vivirata Automatic Litter Box Self Cleaning Litter Box with App Control Large Capacity for Multiple Cats Noise & Odor Control Dual Safety Sensors Easy Maintenance with 2 Roll Garbage Bags Gray**vivirata**$190.11**331 rev4mo ago](https://www.amazon.com/dp/B0GH14D78W) [**ELS PET Self Cleaning Litter Box - Orbitie Automatic Cat Litter Box Self Cleaning for Multiple Cats with App Control Auto Kitty Litterbox with Safety Module Including: Litter Mat Waste Bags**ELS PET**$289.98**1 rev5mo ago](https://www.amazon.com/dp/B0GLNGNTMQ) [**160 Count Cat Litter Box Liners Compatible with Litter Robot 3 & 4 Cat Litter Liners for Automatic Litter Box 10-12 Gallon Heavy Duty Waste Bags with Drawstrings 25.19 x 15.7**NXPPYY**$22.18**286 rev8mo ago](https://www.amazon.com/dp/B0FJLTS2JQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ELS PET Self Cleaning Litter Box - Orbitie Automatic Cat Litter Box Self Cleaning for Multiple Cats with App Control Auto Kitty Litterbox with Safety Module Including: Litter Mat Waste Bags**ELS PET**$268.32**5.0★**▲ 343%**](https://www.amazon.com/dp/B0FLDCN871) [**Self Cleaning Litter Box qi-1**Beokeo**$226.49**3.9★**▲ 341%**](https://www.amazon.com/dp/B0GWRL6H11) [**DSPET Self Cleaning Cat Litter Box Liners-60 Counts Extra Thick Litter Bags for Automatic Cat Litter Box Robot with Drawstring Trash Bags**DSPET**$10.68**4.7★**▲ 257%**](https://www.amazon.com/dp/B0FQJMJTWJ) [**Self Cleaning Litter Box for Multiple Cats G1 Automatic Litter Box with Smart APP Control & Health Monitoring Includes 2 Roll Trash Bags and Litter Mat (Grey)**Coziley**$240.75**4.3★**▲ 217%**](https://www.amazon.com/dp/B0GQST321F) [**150 Count Automatic Cat Litter Box Bags Compatible with Cmg Fmo Fstg Robot Litter box Pre-Seperated Thick Self-Cleaning Cat Litter Box Replacement Liners with Drawstring Heavy Duty-26x11.8**KropBom**$21.42**4.5★**▲ 206%**](https://www.amazon.com/dp/B0FNN3FTT3)
**~~View all trending →~~**
## **What buyers say about els pet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**23%
*“Clean litter box”*
**Ease Of Use**12%
*“easy to put together”*
**Value For Money**10%
*“Great deal”*
**Quality-Overall**9%
*“The build quality feels solid”*
**Pet Friendly**8%
*“Cats love it”*
**Smell**7%
*“odor control”*
**Size-Overall**7%
*“Exact fit”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Assembly/Installation**3%
*“The assembly is easy”*
**Durability**2%
*“still going strong”*
### **What buyers complain about **
**Ease Of Cleaning**14%
*“difficult to clean”*
**Durability**13%
*“Doesn't last”*
**Smell**11%
*“CHEMICAL SMELL”*
**Functionality-Overall**10%
*“Doesn't work”*
**Size-Overall**7%
*“Too small”*
**Value For Money**6%
*“probably overpriced”*
**Quality-Overall**5%
*“Cheap quality”*
**Ease Of Use**2%
*“not as user friendly”*
**Assembly/Installation**2%
*“Assembly annoying too”*
**Thickness**2%
*“Not was thick as I thought they would be”*
### **Top return reasons **
**Size-Overall**47%
**Functionality-Overall**11%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**5%
**Smell**5%
**Ease Of Cleaning**5%
**Compatibility-Overall**3%
**Escape Proof**3%
**Value For Money**3%
**Connectivity-Overall**2%
## **Common questions**
- **Is els pet profitable to sell on Amazon United States?**
- The niche generates $251K/yr across 21 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -18.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the els pet niche?**
- 15 brands and 34 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in els pet?**
- Top complaints mined from reviews: Ease Of Cleaning, Durability, Smell. The return rate is 0.6%.
- **When does demand for els pet peak?**
- Demand peaks in Jul–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the els pet niche?**
- Listings span $8.39–$289.98; the average listing price is $108.34 (sweet spot $15–$100). The average incumbent carries 1,086 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)