---
title: "Easter Dog Treats — $49K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/easter-dog-treats"
last_updated: "2026-07-21T17:14:06.385Z"
locale: en
meta:
description: "Niche score 29/100 · $49K/yr market · 98K searches/yr · $7.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · $49K/yr market · 98K searches/yr · $7.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Easter Dog Treats — $49K/yr Amazon US Niche (2026) - Flapen"
---
# **easter dog treats**
**Skip it**
Soft demand (-93.8% this quarter) — this niche doesn't clear our bar today.
Market size 12Growth 0Conversion 72Competition 21Returns 100Price range 28Avg price 21Brand share 0Review moat 51Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,461.2**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$3.71–$19.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****$7.45**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$49K**
$49K/yr · 98K searches
**Growth**
**Bad****-93.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, easter dog treats is a $49K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 29/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **easter dog treats market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$93K–$112K**
- units × avg price
- **Launch success**
- **—**
- 2 of 3 new (360d)
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#550**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **40%**
- **Out of stock**
- **8.2%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **126 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**1 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- Milk-Bone100%
## **Demand**
Weekly Amazon search volume, last 19 weeks — -93.8% search growth over the last 90 days.
30K20KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/easter-dog-treats/trend)
## **Top easter dog treats search terms**
- **milk bone dipped**6K/yr-32.9%11.5% conv. - **easter dog treats**42K/yr-97.7%0.4% conv. - **milkbone dipped dog treats**4K/yr-24.5%10.7% conv. - **milk bone peeps**4K/yr-80.9%4.9% conv. - **milkbone peeps**4K/yr-80.0%5.0% conv. - **milkbone peeps dog treats**2K/yr-82.1%2.9% conv. - **dog easter treats**20K/yr-98.6%0.4% conv. - **dog treats easter**4K/yr-96.1%0.6% conv. - **easter treats for dogs**10K/yr-98.6%0.7% conv. - **easter dog treat**3K/yr-98.2%0.0% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/easter-dog-treats/search-terms)
## **Top easter dog treats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$2K10%$5K15%$7K20%$10K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milk-Bone Peanut Buttery Dipped Dog Biscuits with Jif Peanut Butter 32 Oz. Bag**Milk-Bone**$9.91**4.8★1,964 rev](https://www.amazon.com/dp/B08W8NJNHC) [2**Milk-Bone Dipped Gingerbread Artificially Flavored Dog Biscuits 10 oz Bag**Milk-Bone**$4.14**4.7★356 rev](https://www.amazon.com/dp/B0DXVYMF1Z) [3**Milk-Bone Peeps Artificially Marshmallow Flavored Dog Treats 22 Oz. Pail**Milk-Bone**$7.46**4.6★854 rev](https://www.amazon.com/dp/B0DGJM8S8Q) [4**Milk-Bone Dunkin Vanilla Glaze Flavor Dog Biscuits with Other Natural Flavors 8 Oz. Bag**Milk-Bone**$4.07**4.6★5,837 rev](https://www.amazon.com/dp/B0CTHM86NC) [5**Milk-Bone Celebrate Birthday Cake Artificially Flavored Biscuits Small Dog Treats 8 oz. Bag**Milk-Bone**$3.71**4.7★430 rev](https://www.amazon.com/dp/B0BMJ22WMY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Milk-Bone Minis Red White & Woof Mixed Berry Flavor Mini Dog Treats 12 Oz. Bag**Milk-Bone**$4.05**175 rev3mo ago](https://www.amazon.com/dp/B0GTSVVXN2) [**Milk-Bone Dipped Gingerbread Artificially Flavored Dog Biscuits 10 oz Bag**Milk-Bone**$4.14**356 rev9mo ago](https://www.amazon.com/dp/B0DXVYMF1Z) [**Milk-Bone Dipped Muddy Paws Dog Biscuits 10 Oz. Bag**Milk-Bone**$4.41**175 rev10mo ago](https://www.amazon.com/dp/B0FBS6H4JV) [**Milk-Bone Peanut Buttery Bites Soft Dog Treats with Jif Peanut Butter 11.8-Oz. Bag**Milk-Bone**$9.54**1,666 rev1y ago](https://www.amazon.com/dp/B0DKV7L4KK) [**Milk-Bone Peeps Artificially Marshmallow Flavored Dog Treats 22 Oz. Pail**Milk-Bone**$7.46**854 rev1y ago](https://www.amazon.com/dp/B0DGJM8S8Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milk-Bone Minis Red White & Woof Mixed Berry Flavor Mini Dog Treats 12 Oz. Bag**Milk-Bone**$4.05**4.7★**▲ 1000%**](https://www.amazon.com/dp/B0GTSVVXN2) [**Milk-Bone Peanut Buttery Dipped Dog Biscuits with Jif Peanut Butter 32 Oz. Bag**Milk-Bone**$9.91**4.8★**▲ 502%**](https://www.amazon.com/dp/B08W8NJNHC) [**Milk-Bone Dipped Gingerbread Artificially Flavored Dog Biscuits 10 oz Bag**Milk-Bone**$4.14**4.7★**▲ 383%**](https://www.amazon.com/dp/B0DXVYMF1Z) [**Milk-Bone Peanut Buttery Dipped Dog Biscuits with Jif Peanut Butter 32 Oz. Bags (Pack of 2)**Milk-Bone**$19.40**4.8★**▲ 170%**](https://www.amazon.com/dp/B08MWWS7QH) [**Milk-Bone Holiday Crunchy Dog Biscuits 24-oz. Collectible Tin**Milk-Bone**$7.81**4.7★**▲ 143%**](https://www.amazon.com/dp/B08WHBRJ9B)
**~~View all trending →~~**
## **What buyers say about easter dog treats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pet Friendly**44%
*“Dogs approved”*
**Taste-Overall**11%
*“they love the peanut butter”*
**Smell**10%
*“Smells good”*
**Size-Overall**6%
*“Good size”*
**Value For Money**6%
*“Good price”*
**Fun/Entertainment Experience**4%
*“these are fun and unique”*
**Flavor**4%
*“These flavors were great”*
**Quality-Overall**3%
*“They are well made”*
**Gifting Purpose**2%
*“Cute Little Gift”*
**Ease Of Chewing/Swallowing**1%
*“My pitbull loves these very chewable”*
### **What buyers complain about **
**Smell**21%
*“smells like peanut butter”*
**Size-Overall**20%
*“Smaller container”*
**Hard Feel**10%
*“Too hard for small dogs”*
**Indigestion**5%
*“was so sick after eating these”*
**Quality-Overall**3%
*“So Id have to say quality is poor”*
**Flavor**3%
*“Who doesnt like donut flavor”*
**Adhesion/Stickiness**3%
*“Large circular sticky treats”*
**Ease Of Chewing/Swallowing**3%
*“I am disappointed that they are so hard to bite and chew”*
**Value For Money**3%
*“It's a little pricy compared to the big bag of treats I normally get them from Tractor Supply”*
**Color**2%
*“Just beige commitment issues”*
### **Top return reasons **
**Hard Feel**20%
**Ease Of Use**20%
**Value For Money**20%
**Taste-Overall**20%
**Indigestion**20%
## **Common questions**
- **Is easter dog treats profitable to sell on Amazon United States?**
- The niche generates $49K/yr across 10 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -93.8%. Flapen's verdict: Skip it (29/100).
- **How competitive is the easter dog treats niche?**
- 1 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in easter dog treats?**
- Top complaints mined from reviews: Smell, Size-Overall, Hard Feel. The return rate is 0.0%.
- **What does it cost to enter the easter dog treats niche?**
- Listings span $3.71–$19.40; the average listing price is $7.45 (sweet spot $15–$100). The average incumbent carries 1,461 reviews — the moat a new listing must climb.
## **Related niches in Pet Supplies**
- 73 [**phosphate test kit**](https://flapen.com/research/us/pet-supplies/phosphate-test-kit)$194K/yr+152.5%**Worth a look**- 73 [**flea repellent for dogs**](https://flapen.com/research/us/pet-supplies/flea-repellent-for-dogs)$1.7M/yr+136.7%**Launch it**- 73 [**kitten bottles for nursing**](https://flapen.com/research/us/pet-supplies/kitten-bottles-for-nursing)$457K/yr+166.2%**Worth a look**- 73 [**dog stake**](https://flapen.com/research/us/pet-supplies/dog-stake)$573K/yr+55.9%**Worth a look**- 73 [**bully sticks**](https://flapen.com/research/us/pet-supplies/bully-sticks)$12.4M/yr-6.9%**Worth a look**- 73 [**pet oral tartar remover spray**](https://flapen.com/research/us/pet-supplies/pet-oral-tartar-remover-spray)$100K/yr>1,000%**Worth a look**[**All Pet Supplies niches **](https://flapen.com/research/us/pet-supplies)