---
title: "Durvet — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/durvet"
last_updated: "2026-07-21T17:37:37.530Z"
locale: en
meta:
description: "Niche score 49/100 · $39K/yr market · 37K searches/yr · $31.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $39K/yr market · 37K searches/yr · $31.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Durvet — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **durvet**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 34Conversion 42Competition 81Returns 98Price range 65Avg price 95Brand share 35Review moat 48Quality gap 24
**Returns**
**Incredible****0.4%**
return rate — above 6% kills the launch gate
**Avg price**
**Incredible****$31.88**
avg listing price — sweet spot $15–$100
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Price range**
**Good****$9.61–$141.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,669.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****3.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+7.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$39K**
$39K/yr · 37K searches
According to Flapen's Amazon United States niche tracking, durvet is a $39K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 49/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **durvet market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$64K–$80K**
- units × avg price
- **Launch success**
- **75%**
- 6 of 8 new (360d)
- **Conversion rate**
- **3.3%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**152**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 73%
**Open market**
**12%**
- Durvet52% - Generic15% - Farnam6% - OZIPCO5% - First Companion5% - Dechra5% - Open — no brand owns it (9 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +7.2% search growth over the last 90 days.
800600May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/us/pet-supplies/durvet/trend)
## **Top durvet search terms**
- **durvet**20K/yr+9.9%2.4% conv. - **horse health ivermectin paste**9K/yr-6.0%6.3% conv. - **ivermectin paste for skin**8K/yr+17.2%5.1% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/durvet/search-terms)
## **Top durvet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$2K9%$4K12%$5K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 49 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ivermectin Horse Paste for Horses - 1.87% (6.08 Gram) - Pack of 3 - Horse Paste**Generic**$43.99**4.9★25 rev](https://www.amazon.com/dp/B0FTGCZCPK) [2**Ivermectin Paste Dewormer - 6.08g dose @ 1.87%-Apple flavored**Durvet**$18.30**4.7★9,434 rev](https://www.amazon.com/dp/B00II3L6JK) [3**Farnam IverCare (ivermectin Paste) 1.87% for Horses Anthelmintic and Boticide 0.21 Ounces Horse Dewormer Ivermectin Apple-Flavored Paste Up to 1 250 lbs**Farnam**$13.76**4.6★1,037 rev](https://www.amazon.com/dp/B0DVWCTZX3) [4**Durvet Ivermectin 4-Pack**Durvet**$61.31**4.8★840 rev](https://www.amazon.com/dp/B07KKGXJXL) [5**First Companion Ivermax (Ivermectin) Equine Paste 6.08 Gram 1 Pack Blue**First Companion**$15.33**4.6★765 rev](https://www.amazon.com/dp/B0D6LWRWNC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses**SUMOT**$66.51**90 rev4mo ago](https://www.amazon.com/dp/B0GPX33TTR) [**Horse Ivermectin Paste 1.87% Apple Flavored Oral Horse Dewormer Syringe 6.08g Tube Treats Horses Up to 1250 lbs (2-Pack)**Generic**$30.01**9 rev5mo ago](https://www.amazon.com/dp/B0GM39NQBW) [**Horse Ivermectin Paste 1.87% Apple Flavored Oral Equine Dewormer Syringe 6.08g Tube Treats Horses Up to 1250 lbs (3-Pack)**Generic**$47.87**2 rev5mo ago](https://www.amazon.com/dp/B0GM2PYPNF) [**6-Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses**SUMOT**$39.08**154 rev6mo ago](https://www.amazon.com/dp/B0GFCYY7WC) [**Ivermectin Horse Paste 1.87% Apple Flavor 6.08g Gel Dewormer Syringe for Equine Use Only Treats up to 1 250 lbs (1 - Pack)**Pet Pharma**$9.61**61 rev7mo ago](https://www.amazon.com/dp/B0G4SMTCMM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**12 Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses**SUMOT**$66.51**4.5★**▲ 383%**](https://www.amazon.com/dp/B0GPX33TTR) [![Horse Ivermectin Paste 1.87% Apple Flavored Oral Horse Dewormer Syringe 6.08g Tube Treats Horses Up to 1 250 lbs [Pack-1]](https://m.media-amazon.com/images/I/41Y76Yapq-L.jpg)**Horse Ivermectin Paste 1.87% Apple Flavored Oral Horse Dewormer Syringe 6.08g Tube Treats Horses Up to 1 250 lbs \[Pack-1\]**StrideGuard**$10.12**4.6★**▲ 355%**](https://www.amazon.com/dp/B0FTVTYRPT) [**Ivermectin Horse Paste 1.87% Apple Flavor 6.08g Gel Dewormer Syringe for Equine Use Only Treats up to 1 250 lbs (1 - Pack)**Pet Pharma**$9.61**4.4★**▲ 300%**](https://www.amazon.com/dp/B0G4SMTCMM) [**Horse Ivermectin Paste 1.87% Apple Flavored Oral Equine Dewormer Syringe 6.08g Tube Treats Horses Up to 1250 lbs (3-Pack)**Generic**$47.87**5.0★**▲ 210%**](https://www.amazon.com/dp/B0GM2PYPNF) [**6-Pack Ivermectin Horse Paste 1.87% Apple Flavored Oral Dewormer for Horses**SUMOT**$39.08**3.8★**▲ 209%**](https://www.amazon.com/dp/B0GFCYY7WC)
**~~View all trending →~~**
## **What buyers say about durvet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Excellent product”*
**Value For Money**18%
*“Great Deal”*
**Advertised Vs Actual Product**17%
*“As Advertised”*
**Ease Of Use**11%
*“Ease of use”*
**Taste-Overall**5%
*“My horse loves the taste”*
**Flavor**4%
*“My dogs love the flavor”*
**Smell**3%
*“It smells good too”*
**Pet Friendly**2%
*“Work great with my dogs”*
**Strength**1%
*“Powerful for low cost”*
**Texture/Consistency-Overall**1%
*“What I like most is the consistency”*
### **What buyers complain about **
**Functionality-Overall**9%
*“Barely works”*
**Taste-Overall**9%
*“Taste terrible”*
**Smell**8%
*“No smell”*
**Texture/Consistency-Overall**6%
*“Gritty texture”*
**Quality-Overall**6%
*“cheap build quality”*
**Advertised Vs Actual Product**6%
*“Misleading product”*
**Value For Money**5%
*“Just a little over priced”*
**Ease Of Use**4%
*“tricky to use”*
**Leak-Proof**4%
*“Arrived leaking”*
**Allergies**4%
*“Had a bad reaction”*
### **Top return reasons **
**Advertised Vs Actual Product**26%
**Leak-Proof**11%
**Texture/Consistency-Overall**10%
**Functionality-Overall**8%
**Value For Money**7%
**Flavor**6%
**Defective Material/Parts**5%
**Smell**4%
**Product Condition**3%
**Size-Overall**3%
## **Common questions**
- **Is durvet profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 49 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is +7.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the durvet niche?**
- 15 brands and 152 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in durvet?**
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Smell. The return rate is 0.4%.
- **What does it cost to enter the durvet niche?**
- Listings span $9.61–$141.26; the average listing price is $31.88 (sweet spot $15–$100). The average incumbent carries 1,669 reviews — the moat a new listing must climb.
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