---
title: "Search terms — durasole for horses - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/durasole-for-horses/search-terms"
last_updated: "2026-07-21T22:03:32.781Z"
locale: en
meta:
  description: "Niche score 51/100 · $135K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $135K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — durasole for horses - Flapen"
---

# **durasole for horses**

**Worth a look**

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 30Growth 58Conversion 97Competition 2Returns 100Price range 93Avg price 92Brand share 0Review moat 72Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Conversion**

**Incredible****15.7%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$14.49–$41.08**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Great****$21.80**

avg listing price — sweet spot $15–$100

**Review moat**

**Good****603.17**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+32.7%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$135K**

$135K/yr · 40K searches

**Competition**

**Bad****97%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand