---
title: "Search terms — duckling supplies - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/duckling-supplies/search-terms"
last_updated: "2026-07-21T22:28:50.679Z"
locale: en
meta:
  description: "Niche score 51/100 · $97K/yr market · 62K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $97K/yr market · 62K searches/yr. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — duckling supplies - Flapen"
---

# **duckling supplies**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Market size 24Growth 96Conversion 82Competition 20Returns 100Price range 65Avg price 82Brand share 0Review moat 38Quality gap 23

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Growth**

**Incredible****+152.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$17.81**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$6.96–$29.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****2,651.69**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$97K**

$97K/yr · 62K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****76%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand