---
title: "Dubia Roaches — $743K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dubia-roaches"
last_updated: "2026-07-21T17:29:12.251Z"
locale: en
meta:
  description: "Niche score 64/100 · $743K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $743K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Dubia Roaches — $743K/yr Amazon US Niche (2026) - Flapen"
---

# **dubia roaches**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 70Growth 25Conversion 89Competition 65Returns 99Price range 70Avg price 90Brand share 20Review moat 84Quality gap 72

**Returns**

**Incredible****0.1%**

return rate — above 6% kills the launch gate

**Avg price**

**Great****$20.92**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****325.39**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$743K**

$743K/yr · 338K searches

**Price range**

**Good****$3.71–$41.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+0.0%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dubia roaches is a $743K/yr Amazon United States market (338K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 64/100.

Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **dubia roaches market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**25K–30K**</dd><dd>avg 750–1,000/product</dd>

<dt>**Revenue / yr**</dt><dd>**$523K–$628K**</dd><dd>units × avg price</dd>

<dt>**Launch success**</dt><dd>**—**</dd><dd>1 of 2 new (360d)</dd>

<dt>**Conversion rate**</dt><dd>**10.5%**</dd>

<dt>**Avg BSR**</dt><dd>**#311**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**18%**</dd>

<dt>**Sponsored**</dt><dd>**43%**</dd>

<dt>**Out of stock**</dt><dd>**7.9%**</dd>

<dt>**Avg brand age**</dt><dd>**54 months**</dd>

<dt>**Avg seller age**</dt><dd>**166 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

**Brands**

**11 **▼falling

**Sellers**

**34**

**Top-5 brand share**

**92%**

Top 20: 100%

**Top-5 click share**

**46%**

Top 20: 92%

**Open market**

**6%**

- Dubia Roaches62% - Blaptica dubia11% - DUBIA FARMS8% - Fluker's6% - TC INSECTS5% - NOMOY2% - Open — no brand owns it (5 brands, 6%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.

7K5K seasonSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

[**Open Trend **](https://flapen.com/research/us/pet-supplies/dubia-roaches/trend)

## **Top dubia roaches search terms**

- **dubia roaches live**167K/yr-0.1%9.0% conv. - **dubia roaches**58K/yr+1.6%7.8% conv. - **dubai roaches live**20K/yr+5.5%8.1% conv. - **live dubia roaches**20K/yr-9.3%5.1% conv. - **live roaches**12K/yr+9.7%2.6% conv. - **dubia**9K/yr-4.5%4.7% conv. - **dubai roaches**9K/yr-8.0%9.0% conv. - **box of live roaches**5K/yr+39.1%0.4% conv. - **small dubia roaches live**7K/yr+1.4%8.8% conv. - **large dubia roaches live**7K/yr-7.7%9.7% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dubia-roaches/search-terms)

## **Top dubia roaches products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$30K8%$59K12%$89K16%$119K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 28 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![100 Large Dubia Roaches](https://m.media-amazon.com/images/I/41e4IhDajhL.jpg)**100 Large Dubia Roaches**Dubia Roaches**$24.39**4.3★2,366 rev](https://www.amazon.com/dp/B008D95M30) [2![100 Small 1/2 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More](https://m.media-amazon.com/images/I/41uCjdkIy5L.jpg)**100 Small 1/2 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More**Dubia Roaches**$9.13**4.7★39 rev](https://www.amazon.com/dp/B0D6HCSM29) [3![Dubia Roaches 200 Large](https://m.media-amazon.com/images/I/51lQukdYonL.jpg)**Dubia Roaches 200 Large**Dubia Roaches**$37.69**4.5★371 rev](https://www.amazon.com/dp/B09BVFF8WV) [4![Dubia Roaches 100 Medium](https://m.media-amazon.com/images/I/416E6UEQZpL.jpg)**Dubia Roaches 100 Medium**Dubia Roaches**$19.03**4.2★1,076 rev](https://www.amazon.com/dp/B008PL5N8U) [5![50 Medium 5/8 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More](https://m.media-amazon.com/images/I/416E6UEQZpL.jpg)**50 Medium 5/8 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More**Dubia Roaches**$9.42**4.4★30 rev](https://www.amazon.com/dp/B0D63LVJV2)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![100 Medium Live Dubia Roaches in Container Live Reptile Food for Bearded Dragons Turtles Lizards Frogs & Toads Feeder Insects](https://m.media-amazon.com/images/I/41iLKzewEML.jpg)**100 Medium Live Dubia Roaches in Container Live Reptile Food for Bearded Dragons Turtles Lizards Frogs & Toads Feeder Insects**DUBIA FARMS**$21.47**113 rev7mo ago](https://www.amazon.com/dp/B0CWF73FXJ) [![100 Extra Small Live Dubia Roaches in Container Live Reptile Food for Bearded Dragons Turtles Lizards Frogs & Toads Feeder Insects](https://m.media-amazon.com/images/I/41MtD5IoKUL.jpg)**100 Extra Small Live Dubia Roaches in Container Live Reptile Food for Bearded Dragons Turtles Lizards Frogs & Toads Feeder Insects**DUBIA FARMS**$13.15**227 rev7mo ago](https://www.amazon.com/dp/B0CWDP2792) [![Multi Purpose Insect Habitat for Crickets Dubia Cockroaches breadworms and Silkworms with Ventilation and Breathability](https://m.media-amazon.com/images/I/51A1nqpcvEL.jpg)**Multi Purpose Insect Habitat for Crickets Dubia Cockroaches breadworms and Silkworms with Ventilation and Breathability**NOMOY**$30.43**123 rev1y ago](https://www.amazon.com/dp/B0F6BKD2PN) [![Five-Star Feeders Roach Gutload Formula Nutrient-Rich Pre-Feeding Diet for Dubia Roaches and Feeder Insects 10 oz Plastic Jar](https://m.media-amazon.com/images/I/4150nAxwMgL.jpg)**Five-Star Feeders Roach Gutload Formula Nutrient-Rich Pre-Feeding Diet for Dubia Roaches and Feeder Insects 10 oz Plastic Jar**Five-Star Feeders**$10.01**105 rev1y ago](https://www.amazon.com/dp/B0F4FF63GV) [![TC INSECTS 100 Small Cupped Live Dubia Roaches Live Arrival is Guaranteed](https://m.media-amazon.com/images/I/41qsMpxouZL.jpg)**TC INSECTS 100 Small Cupped Live Dubia Roaches Live Arrival is Guaranteed**TC INSECTS**$14.96**58 rev2y ago](https://www.amazon.com/dp/B0D81GLV62)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![200 Medium 5/8 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More](https://m.media-amazon.com/images/I/41hTPCC4WSL.jpg)**200 Medium 5/8 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More**Dubia Roaches**$18.36**4.2★**▲ 296%**](https://www.amazon.com/dp/B0D6HTLPN1) [![100 Small 1/2 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More](https://m.media-amazon.com/images/I/41uCjdkIy5L.jpg)**100 Small 1/2 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More**Dubia Roaches**$9.13**4.7★**▲ 295%**](https://www.amazon.com/dp/B0D6HCSM29) [![300 Extra Small 1/4 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More](https://m.media-amazon.com/images/I/412qDKqhadL.jpg)**300 Extra Small 1/4 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More**Dubia Roaches**$14.07**4.7★**▲ 294%**](https://www.amazon.com/dp/B0D6HTLQW2) [![75 Medium 3/4 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More](https://m.media-amazon.com/images/I/51N0UB85m2L.jpg)**75 Medium 3/4 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More**Dubia Roaches**$9.52**4.6★**▲ 289%**](https://www.amazon.com/dp/B0D6J8Q223) [![50 Medium 5/8 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More](https://m.media-amazon.com/images/I/416E6UEQZpL.jpg)**50 Medium 5/8 Inch Dubia Roaches Live Ideal for Amphibians & Invertebrates Nutritious & Easy to Keep Live Cockroaches Perfect for Reptiles Birds Rodents Fish and More**Dubia Roaches**$9.42**4.4★**▲ 285%**](https://www.amazon.com/dp/B0D63LVJV2)

**~~View all trending →~~**

## **What buyers say about dubia roaches**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Size-Overall**26%

*“Good size”*

**Value For Money**22%

*“Good deal”*

**Quality-Overall**19%

*“the quality of feeders they provide are the best”*

**Advertised Vs Actual Product**9%

*“Exactly what I ordered”*

**Durability**5%

*“durable fabric bag inside”*

**Smell**2%

*“Smells good”*

**Ease Of Cleaning**2%

*“does help with keeping it a bit cleaner than the usual terrarium”*

**Freshness**1%

*“Always all alive”*

**Pest/Insect Control**1%

*“transferring them to their bug container was easy and clean”*

**Strength**1%

*“Solid build”*

### **What buyers complain about **

**Size-Overall**51%

*“Absolutely too big”*

**Smell**8%

*“sure did not contain the smell of the crickets”*

**Advertised Vs Actual Product**7%

*“Not as described”*

**Ease Of Use**4%

*“I had a hard time getting into it”*

**Contamination**4%

*“The entire thing was covered in ants, inside and out”*

**Durability**3%

*“All dead”*

**Value For Money**3%

*“their price went way up”*

**Ease Of Cleaning**3%

*“It was impossible to open, clean, etc”*

**Stale/Rotten/Spoiled**2%

*“All dead”*

**Moist/Dry**2%

*“they were dried out so Im just gonna say all survived a week”*

### **Top return reasons **

**Size-Overall**48%

**Advertised Vs Actual Product**8%

**Ease Of Use**7%

**Functionality-Overall**5%

**Quality-Overall**5%

**Pest/Insect Control**5%

**Ease Of Cleaning**4%

**Contamination**3%

**Product Condition**2%

**Smell**2%

## **Common questions**

<dl>

<dt>**Is dubia roaches profitable to sell on Amazon United States?**</dt><dd>The niche generates $743K/yr across 28 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (64/100).</dd>

<dt>**How competitive is the dubia roaches niche?**</dt><dd>11 brands and 34 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 92% of demand.</dd>

<dt>**What do buyers complain about in dubia roaches?**</dt><dd>Top complaints mined from reviews: Size-Overall, Smell, Advertised Vs Actual Product. The return rate is 0.1%.</dd>

<dt>**When does demand for dubia roaches peak?**</dt><dd>Demand is steady year-round — the busiest month runs 1.2× the quietest.</dd>

<dt>**What does it cost to enter the dubia roaches niche?**</dt><dd>Listings span $3.71–$41.13; the average listing price is $20.92 (sweet spot $15–$100). The average incumbent carries 325 reviews — the moat a new listing must climb.</dd>

</dl>

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