---
title: "Dubia Roach Food — $77K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dubia-roach-food"
last_updated: "2026-07-21T17:29:45.269Z"
locale: en
meta:
description: "Niche score 46/100 · $77K/yr market · 39K searches/yr · $16.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $77K/yr market · 39K searches/yr · $16.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dubia Roach Food — $77K/yr Amazon US Niche (2026) - Flapen"
---
# **dubia roach food**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 38Conversion 95Competition 27Returns 100Price range 68Avg price 78Brand share 5Review moat 74Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 6% kills the launch gate
**Conversion**
**Incredible****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.38**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****551.35**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$7.65–$30.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+10.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$77K**
$77K/yr · 39K searches
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dubia roach food is a $77K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Feb–Nov. Verdict: Skip it — 46/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dubia roach food market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$66K–$82K**
- units × avg price
- **Launch success**
- **—**
- 0 of 0 new (360d)
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#252**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **3.2%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**18**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**0%**
- Five-Star Feeders39% - Generic36% - Fluker's11% - Bad Ass Bugs8% - Josh's Frogs4% - ABDRAGONS2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +10.7% search growth over the last 90 days.
3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/dubia-roach-food/trend)
## **Top dubia roach food search terms**
- **dubia roach food**23K/yr+6.7%11.3% conv. - **roach chow**7K/yr+26.4%10.0% conv. - **roach food**6K/yr+14.0%10.4% conv. - **dubia roach chow**3K/yr-0.9%8.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/dubia-roach-food/search-terms)
## **Top dubia roach food products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$8K20%$15K30%$23K40%$31K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Five-Star Feeders Roach Gutload Formula Nutrient-Rich Pre-Feeding Diet for Dubia Roaches and Feeder Insects 10 oz Plastic Jar**Five-Star Feeders**$10.01**4.8★105 rev](https://www.amazon.com/dp/B0F4FF63GV) [2**1 lb. Roach & Cricket Chow Balanced Protein Calcium-Fortified Diet by Five-Star Feeders Resealable Mylar Bag**Generic**$9.99**4.7★270 rev](https://www.amazon.com/dp/B09KKDVTLB) [3**Premium Roach/Cricket Chow and Water Crystal Combos by Five-Star Feeders (1 lb. Roach Chow and 1 oz. Water Crystals)**Generic**$12.64**4.6★390 rev](https://www.amazon.com/dp/B09LZ8MV97) [4**Flukers High Calcium Dubia Roach Diet Can Be Used as a Gut-Loading Food or Bedding 3.75 lbs.**Fluker's**$30.78**4.6★497 rev](https://www.amazon.com/dp/B0B52G7Q2R) [5**BadAssBugs 2LB Premium Dubia Roach & Cricket Chow**Bad Ass Bugs**$14.98**4.7★742 rev](https://www.amazon.com/dp/B079NGQ1DY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Five-Star Feeders Roach Chow Berry Flavored Daily Balanced Diet for Dubia Roaches and Feeder Insects 10 oz Plastic Jar**Five-Star Feeders**$9.98**13 rev1y ago](https://www.amazon.com/dp/B0F4F67221) [**Five-Star Feeders Roach Gutload Formula Nutrient-Rich Pre-Feeding Diet for Dubia Roaches and Feeder Insects 10 oz Plastic Jar**Five-Star Feeders**$10.01**105 rev1y ago](https://www.amazon.com/dp/B0F4FF63GV) [**Five-Star Feeders Roach Breeder Diet Part 2: Protein Blend Breeder-Optimized Formula for Dubia Roaches and Feeder Insects 10 oz Plastic Jar**Five-Star Feeders**$10.00**20 rev1y ago](https://www.amazon.com/dp/B0F4FG1PBW) [**Flukers High Calcium Dubia Roach Diet Can Be Used as a Gut-Loading Food or Bedding 3.75 lbs.**Fluker's**$30.78**497 rev4y ago](https://www.amazon.com/dp/B0B52G7Q2R) [**5 lb. Roach & Cricket Chow Balanced Protein Calcium-Fortified Diet by Five-Star Feeders 1-Gallon Plastic Container**Generic**$29.71**270 rev4y ago](https://www.amazon.com/dp/B09V26FVWY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Flukers High Calcium Dubia Roach Diet Can Be Used as a Gut-Loading Food or Bedding 14 oz**Fluker's**$13.22**4.6★**▲ 47%**](https://www.amazon.com/dp/B08BSZVD63) [**Premium Roach/Cricket Chow and Water Crystal Combos by Five-Star Feeders (5 lb. Roach Chow and 4 oz. Water Crystals)**Generic**$26.48**4.6★**▲ 34%**](https://www.amazon.com/dp/B09LZB6VJQ) [**Premium Roach/Cricket Chow and Water Crystal Combos by Five-Star Feeders (1 lb. Roach Chow and 1 oz. Water Crystals)**Generic**$12.64**4.6★**▲ 27%**](https://www.amazon.com/dp/B09LZ8MV97) [**Five-Star Feeders Roach Gutload Formula Nutrient-Rich Pre-Feeding Diet for Dubia Roaches and Feeder Insects 10 oz Plastic Jar**Five-Star Feeders**$10.01**4.8★**▲ 25%**](https://www.amazon.com/dp/B0F4FF63GV) [**5 lb. Roach & Cricket Chow Balanced Protein Calcium-Fortified Diet by Five-Star Feeders 1-Gallon Plastic Container**Generic**$29.71**4.7★**▲ 20%**](https://www.amazon.com/dp/B09V26FVWY)
**~~View all trending →~~**
## **What buyers say about dubia roach food**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Good quality doesn't stink my horseshoe roaches love it”*
**Quality-Overall**17%
*“Nice quality and consistent mix”*
**Value For Money**16%
*“It's a good amount for price”*
**Durability**15%
*“Lasts a while”*
**Advertised Vs Actual Product**8%
*“It's what I needed”*
**Taste-Overall**6%
*“Great food”*
**Pet Friendly**5%
*“the roaches seem to enjoy it”*
**Ease Of Cleaning**4%
*“Less messy than cut veggies”*
**Size-Overall**3%
*“good size”*
**Color**2%
*“nice color,”*
### **What buyers complain about **
**Quality-Overall**25%
*“So maybe this is a bad batch”*
**Moist/Dry**13%
*“just added unnecessary moisture to the enclosure”*
**Natural Resource Wastage**13%
*“Entire bag is a waste”*
**Contamination**13%
*“Mites in the chow”*
**Durability**13%
*“My roaches died suddenly”*
**Stale/Rotten/Spoiled**6%
*“Smells strange and fresh veg are better than this”*
**Smell**6%
*“Smells strange and fresh veg are better than this”*
**Ease Of Chewing/Swallowing**4%
*“they wouldnt not eat it”*
**Suitable For Outdoor**4%
*“I felt bad taking them outsides because thought they wouldnt make it in the snow”*
## **Common questions**
- **Is dubia roach food profitable to sell on Amazon United States?**
- The niche generates $77K/yr across 17 tracked products. 90-day search growth is +10.7%. Flapen's verdict: Skip it (46/100).
- **How competitive is the dubia roach food niche?**
- 6 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in dubia roach food?**
- Top complaints mined from reviews: Quality-Overall, Moist/Dry, Natural Resource Wastage. The return rate is 0.0%.
- **When does demand for dubia roach food peak?**
- Demand peaks in Jan–Feb–Nov; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the dubia roach food niche?**
- Listings span $7.65–$30.78; the average listing price is $16.38 (sweet spot $15–$100). The average incumbent carries 551 reviews — the moat a new listing must climb.
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