---
title: "Drinkwell Pet Fountain Filters — $273K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/drinkwell-pet-fountain-filters"
last_updated: "2026-07-21T17:17:45.193Z"
locale: en
meta:
description: "Niche score 49/100 · $273K/yr market · 119K searches/yr · $12.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $273K/yr market · 119K searches/yr · $12.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Drinkwell Pet Fountain Filters — $273K/yr Amazon US Niche (2026) - Flapen"
---
# **drinkwell pet fountain filters**
**Skip it**
A deep review moat (6,208 avg reviews) — this niche doesn't clear our bar today.
Market size 50Growth 26Conversion 99Competition 39Returns 97Price range 63Avg price 55Brand share 25Review moat 24Quality gap 28
**Conversion**
**Incredible****18.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.6%**
return rate — above 6% kills the launch gate
**Price range**
**Good****$6.35–$29.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.60**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$273K**
$273K/yr · 119K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+0.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,207.9**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, drinkwell pet fountain filters is a $273K/yr Amazon United States market (119K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 49/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **drinkwell pet fountain filters market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$315K–$378K**
- units × avg price
- **Launch success**
- **—**
- 1 of 1 new (360d)
- **Conversion rate**
- **18.2%**
- **Avg BSR**
- **#172**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 99%
**Open market**
**7%**
- PetSafe55% - Ukulork17% - Zuqqony9% - PET STANDARD5% - TOGGATH4% - MyfatBOSS3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/drinkwell-pet-fountain-filters/trend)
## **Top drinkwell pet fountain filters search terms**
- **petsafe water fountain filters**41K/yr+0.1%17.3% conv. - **drinkwell pet fountain filters**23K/yr+0.7%22.5% conv. - **petsafe drinkwell filters**18K/yr+4.6%8.1% conv. - **pet safe water fountain filters**9K/yr+3.7%17.2% conv. - **petsafe fountain filters**4K/yr+25.3%17.9% conv. - **petsafe filter**4K/yr+11.7%22.4% conv. - **petsafe drinkwell replacement carbon filters**5K/yr-10.8%13.4% conv. - **petsafe filters for pet fountains**5K/yr-19.9%13.8% conv. - **petsafe filters**3K/yr+19.6%20.6% conv. - **petsafe water filter**3K/yr-3.4%21.6% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/drinkwell-pet-fountain-filters/search-terms)
## **Top drinkwell pet fountain filters products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$14K10%$27K15%$41K20%$55K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**16 Pack Pet Fountain Filter Replacement 8 Carbon Filters and 8 Foam Pre-Filter Replacement Compatible with Multiple Pet Water Dspensers Water Bowl**Ukulork**$15.06**4.3★3,109 rev](https://www.amazon.com/dp/B09Z29KPW1) [2**PetSafe Drinkwell Replacement Carbon Filters - Compatible with Drinkwell 1/2 Gallon 1 Gallon 2 Gallon Avalon Pagoda Sedona and Seascape Fountains 12-Pack**PetSafe**$13.56**4.7★18,825 rev](https://www.amazon.com/dp/B072C3F22W) [3**PetSafe Drinkwell Premium Replacement Carbon Filters Dog and Cat Water Fountain Filters Pack of 12**PetSafe**$13.59**4.7★27,463 rev](https://www.amazon.com/dp/B071J2B3YR) [4**PetSafe Drinkwell Replacement Foam Filters - Compatible with PetSafe Ceramic and Stainless Steel Pet Fountains for Water Dispensers 2 Pack (PAC00-13711)**PetSafe**$6.35**4.7★15,385 rev](https://www.amazon.com/dp/B0085NVFTE) [5**20 Pcs Cat Water Fountain Filters Replacment Compatible with PetSafe Drinkwell Fountains 10 Replacement Carbon Filters & 10 Replacement Sponges Foam Filter Compatible with PetSafe Water Fountain**Zuqqony**$17.04**4.5★299 rev](https://www.amazon.com/dp/B0DD3G6XFH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**24 Pcs Cat Water Fountain Replacement Filter Compatible with Petsafe Premier Outlast Pumpless Ion-X & Viva Pet Water Fountain Double Filtration Square (Black)**Joworthy**$29.49**12 rev9mo ago](https://www.amazon.com/dp/B0FVFZTVR5) [**6-Pack Cat Fountain Filter Replacement Compatible with PetSafe Outlast Pumpless Pet Fountain Fit for Ion-X Viva Premier Cat Water Fountain Stainless Steel Pet Water Fountain Filters for Dog & Cat**Cunina**$10.67**118 rev1y ago](https://www.amazon.com/dp/B0DWXCGH46) [**TOGGATH Cat Water Fountain Replacement Charcoal Filter Square Compatible with Petsafe Premier Ion-X Outlast Pumpless & Viva Pet Water Fountain Carbon Filters for Cat and Dog Indoor (BLACK 6 PACK)**TOGGATH**$9.89**233 rev1y ago](https://www.amazon.com/dp/B0F1KS8XC4) [**20 Pcs Cat Water Fountain Filters Replacment Compatible with PetSafe Drinkwell Fountains 10 Replacement Carbon Filters & 10 Replacement Sponges Foam Filter Compatible with PetSafe Water Fountain**Zuqqony**$17.04**299 rev1y ago](https://www.amazon.com/dp/B0DD3G6XFH) [**PetSafe Foam Filters for Cat and Dog Fountains 2-Pack Replacement Filters for Viva Pet Water Fountains for Cats and Dogs - PAC00-17960**PetSafe**$7.06**256 rev2y ago](https://www.amazon.com/dp/B0CX62FQKK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**24 Pcs Cat Water Fountain Replacement Filter Compatible with Petsafe Premier Outlast Pumpless Ion-X & Viva Pet Water Fountain Double Filtration Square (Black)**Joworthy**$29.49**4.8★**▲ 229%**](https://www.amazon.com/dp/B0FVFZTVR5) [**8 Pack Pet Fountain Filter Replacement 4 Carbon Filters and 4 Foam Pre-Filter Replacement Compatible with Multiple Pet Water Dispensers Water Bowl**Ukulork**$10.01**4.3★**▲ 32%**](https://www.amazon.com/dp/B09Z1QMB49) [**MyfatBOSS Cat Water Fountain Filter Replacement Pet Fountain Replacement Foam Filters Compatible with Petsafe Drinkwell Pet Fountain Filters for Drinkwell Stainless Steel 360 Water Fountain 12PCS**MyfatBOSS**$9.85**4.7★**▲ 19%**](https://www.amazon.com/dp/B07WLJVBNH) [**PetSafe Drinkwell Replacement Carbon Filters Dog and Cat Ceramic Water Fountain Filters 4-Pack**PetSafe**$9.31**4.7★**▲ 16%**](https://www.amazon.com/dp/B00BFGC7RC) [**TOGGATH 12 Pack Pet Fountain Premium Carbon Replacement Filters Compatible with PetSafe Drinkwell Platinum Multi-Tier Everflow Outdoor Dog Water Dispenser Dog Cat Water Fountain Charcoal Filters**TOGGATH**$18.43**4.7★**▲ 14%**](https://www.amazon.com/dp/B0BW4HJWGZ)
**~~View all trending →~~**
## **What buyers say about drinkwell pet fountain filters**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Filtration**24%
*“Quality filter”*
**Size-Overall**15%
*“Exact fit”*
**Value For Money**13%
*“Great deal”*
**Advertised Vs Actual Product**12%
*“As advertised”*
**Quality-Overall**11%
*“Just as good as name brand”*
**Water Flow**4%
*“Water fountain we use these in is great”*
**Ease Of Use**3%
*“Easy to use”*
**Ease Of Cleaning**3%
*“Keeps the water fresh and clean”*
**Efficiency**2%
*“They work great”*
**Pet Friendly**1%
*“The pet safe ones work really good”*
### **What buyers complain about **
**Filtration**34%
*“This probably doesnt filter as it should”*
**Quality-Overall**8%
*“Poor quality”*
**Color**7%
*“Mine were not white like in the picture”*
**Durability**4%
*“Doesnt last long”*
**Thickness**4%
*“The filters are so thick”*
**Water Flow**4%
*“water barely gets through them”*
**Size-Overall**4%
*“Too small”*
**Ease Of Cleaning**3%
*“gallons of water doesn't resolve the issue resulting in excessive cleaning of the pet fountain”*
**Value For Money**3%
*“Not a good value”*
**Leak-Proof**3%
*“Furthermore it seemed to leak particles into the water even though I had just washed the fountain”*
### **Top return reasons **
**Size-Overall**45%
**Filtration**24%
**Compatibility-Overall**10%
**Advertised Vs Actual Product**4%
**Functionality-Overall**2%
**Quality-Overall**2%
**Value For Money**2%
**Leak-Proof**1%
**Defective Material/Parts**1%
**Shape/Style**1%
## **Common questions**
- **Is drinkwell pet fountain filters profitable to sell on Amazon United States?**
- The niche generates $273K/yr across 21 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (49/100).
- **How competitive is the drinkwell pet fountain filters niche?**
- 10 brands and 29 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in drinkwell pet fountain filters?**
- Top complaints mined from reviews: Filtration, Quality-Overall, Color. The return rate is 0.6%.
- **When does demand for drinkwell pet fountain filters peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the drinkwell pet fountain filters niche?**
- Listings span $6.35–$29.49; the average listing price is $12.60 (sweet spot $15–$100). The average incumbent carries 6,208 reviews — the moat a new listing must climb.
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