---
title: "Search terms — dragon stone - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dragon-stone/search-terms"
last_updated: "2026-07-21T20:33:46.880Z"
locale: en
meta:
  description: "Niche score 51/100 · $106K/yr market · 139K searches/yr · $28.91 avg price. Soft demand (-11.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $106K/yr market · 139K searches/yr · $28.91 avg price. Soft demand (-11.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dragon stone - Flapen"
---

# **dragon stone**

**Worth a look**

Shows a sweet-spot price point ($28.91 avg), but soft demand (-11.9% this quarter) keeps it on the watch list.

Market size 26Growth 19Conversion 33Competition 61Returns 74Price range 86Avg price 95Brand share 55Review moat 69Quality gap 60

**Avg price**

**Incredible****$28.91**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.97–$56.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Review moat**

**Good****754.35**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****$106K**

$106K/yr · 139K searches

**Growth**

**Bad****-11.9%**

90-day search growth — must beat 0% to launch