---
title: "Trend — downy paws replacement filters - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/downy-paws-replacement-filters/trend"
last_updated: "2026-07-21T22:07:54.763Z"
locale: en
meta:
  description: "Niche score 41/100 · $102K/yr market · 30K searches/yr · $21.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 41/100 · $102K/yr market · 30K searches/yr · $21.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — downy paws replacement filters - Flapen"
---

# **downy paws replacement filters**

**Skip it**

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 27Conversion 97Competition 16Returns 63Price range 80Avg price 92Brand share 4Review moat 64Quality gap 24

**Conversion**

**Incredible****15.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$21.89**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.58–$38.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****921.77**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Good****2.5%**

return rate — above 6% kills the launch gate

**Growth**

**Okay****+1.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****$102K**

$102K/yr · 30K searches

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****81%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand