---
title: "Search terms — door protector from dog scratching - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/door-protector-from-dog-scratching/search-terms"
last_updated: "2026-07-21T20:49:31.488Z"
locale: en
meta:
  description: "Niche score 60/100 · $360K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · $360K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — door protector from dog scratching - Flapen"
---

# **door protector from dog scratching**

**Worth a look**

Shows a sweet-spot price point ($20.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 24Conversion 49Competition 65Returns 72Price range 85Avg price 89Brand share 62Review moat 48Quality gap 88

**Avg price**

**Great****$20.68**

avg listing price — sweet spot $15–$100

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Price range**

**Great****$9.30–$55.52**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 6% kills the launch gate

**Competition**

**Good****46%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****68%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****$360K**

$360K/yr · 443K searches

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,723.69**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch