---
title: "Door Protector From Dog Scratching — $360K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/door-protector-from-dog-scratching"
last_updated: "2026-07-22T21:31:43.300Z"
locale: en
meta:
description: "Niche score 60/100 · $360K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $360K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Door Protector From Dog Scratching — $360K/yr Amazon US Niche (2026) - Flapen"
---
# **door protector from dog scratching**
**Worth a look**
Shows a sweet-spot price point ($20.68 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 54Growth 24Conversion 49Competition 65Returns 72Price range 85Avg price 89Brand share 62Review moat 48Quality gap 88
**Avg price**
**Great****$20.68**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$9.30–$55.52**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.1%**
return rate — above 6% kills the launch gate
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****$360K**
$360K/yr · 443K searches
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,723.69**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-2.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, door protector from dog scratching is a $360K/yr Amazon United States market (443K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **door protector from dog scratching market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **$310K–$414K**
- units × avg price
- **Launch success**
- **20%**
- 2 of 10 new (360d)
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#300**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▼falling
**Sellers**
**29**
**Top-5 brand share**
**68%**
Top 20: 98%
**Top-5 click share**
**46%**
Top 20: 88%
**Open market**
**26%**
- PROTECTO23% - CHUANGSEED13% - CLAWGUARD13% - AEYNCBO12% - Petslucent7% - Lupvar6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.0% search growth over the last 90 days.
10K6KPrime Day '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/pet-supplies/door-protector-from-dog-scratching/trend)
## **Top door protector from dog scratching search terms**
- **door protector from dog scratching**134K/yr-7.5%3.2% conv. - **door scratch protector dog**49K/yr-0.1%4.1% conv. - **dog scratch door protector**38K/yr+22.5%3.2% conv. - **door scratch protector**45K/yr-40.4%2.2% conv. - **door protector from cat scratching**22K/yr-1.8%1.7% conv. - **door guard for dogs**19K/yr-6.8%1.6% conv. - **dog door scratch protector**14K/yr+9.5%3.0% conv. - **door protector for dogs**12K/yr+42.1%1.8% conv. - **anti scratch door protector dog**19K/yr-18.6%3.2% conv. - **clawguard**9K/yr+25.6%2.8% conv. [**All search terms **](https://flapen.com/research/us/pet-supplies/door-protector-from-dog-scratching/search-terms)
## **Top door protector from dog scratching products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$14K8%$29K12%$43K16%$58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 35 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Door Protector from Dog Scratching 118 x 8.2 Cat Scratch Door Frame Single Side Adhesive Protector Anti Dog Scratch Door Guard for Dogs Clear CHUANGSEED**CHUANGSEED**$14.84**4.1★1,510 rev](https://www.amazon.com/dp/B0BV9QYMTN) [2**CLAWGUARD Heavy Duty Door Scratch Shield 20x44 in. Door Scratch Protector Dog & Cat Clear Wall Frame & Furniture Cat Scratch Protectors**CLAWGUARD**$31.45**4.1★2,740 rev](https://www.amazon.com/dp/B01M0O38DT) [3**PROTECTO Heavy Duty Door Protector from Dog Scratching 35.5 x 24 Clear Door Scratch Protector Easy to Install on Window Wall Screen & Sliding Doors | Cat Scratch Guard for Indoors Outdoors**PROTECTO**$34.82**4.2★5,681 rev](https://www.amazon.com/dp/B075VYW9L5) [4**Petslucent Cat Scratch Furniture Protector: Cat Anti Scratch Tape - Door Protector from Dog Scratching - Clear Training Self Adhesive Tape for Carpet Sofa Couch Door (118in x 7.9in)**Petslucent**$9.34**4.1★1,812 rev](https://www.amazon.com/dp/B0DTFYK2VK) [5**Durable Cat & Dog Door Protector from Scratching - Anti-Scratch Guard for Interior/Exterior Doors Stainless Steel Self-Adhesive Kick Plate (Matte White 4x16)**AEYNCBO**$16.35**4.5★223 rev](https://www.amazon.com/dp/B0FQ44ST9V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 PCS 4x17 Door Protector from Dog Scratching Self-Adhesive Stainless Steel Door Kick Plate with Rounded Corners Anti-Scratch Guard for Dogs & Cats**Profasion**$13.10**15 rev2mo ago](https://www.amazon.com/dp/B0GRY96WXV) [**Door Protector from Dog Scratching Transparent Dog Scratch Guard for Doors & Furniture No-Residue Pet Scratch Protector Durable & Trimmable Anti-Scratch Vinyl Sticker for Dogs & Cats (118x8.3)**JKLMN**$11.99**35 rev5mo ago](https://www.amazon.com/dp/B0GMH6F5PK) [**POMPET Door Protector from Dog Scratching - 12X120 Transparent Pet Door Scratch Guard No Residue Adhesive Dog & Cat Scratch Protector for Doors Furniture**POMPET**$24.46**31 rev5mo ago](https://www.amazon.com/dp/B0GL7SMRHJ) [**2 PCS 4x14 Thickened Acrylic Door Protector from Dog Scratching Self-Adhesive Stainless Steel Door Kick Plate with Rounded Corners Anti-Scratch Guard for Dogs & Cats**Profasion**$9.30**15 rev5mo ago](https://www.amazon.com/dp/B0G2LSXFJR) [**Door Protector from Dog Scratching - Stainless Steel and Anti Scratch Protector for Door 2 Sizes Stick Pet Scratch Plate Self-Adhesive Door Scratch Protector Door Frame Protector cat Scratching**AGREEMENT.LIGHT**$14.28**3 rev8mo ago](https://www.amazon.com/dp/B0G18SKR8N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2 PCS 4x17 Door Protector from Dog Scratching Self-Adhesive Stainless Steel Door Kick Plate with Rounded Corners Anti-Scratch Guard for Dogs & Cats**Profasion**$13.10**4.3★**▲ 259%**](https://www.amazon.com/dp/B0GRY96WXV) [**POMPET Door Protector from Dog Scratching - 12X120 Transparent Pet Door Scratch Guard No Residue Adhesive Dog & Cat Scratch Protector for Doors Furniture**POMPET**$24.46**4.0★**▲ 259%**](https://www.amazon.com/dp/B0GL7SMRHJ) [**Door Protector from Dog Scratching Transparent Dog Scratch Guard for Doors & Furniture No-Residue Pet Scratch Protector Durable & Trimmable Anti-Scratch Vinyl Sticker for Dogs & Cats (118x8.3)**JKLMN**$11.99**3.6★**▲ 257%**](https://www.amazon.com/dp/B0GMH6F5PK) [**2 PCS 4x14 Thickened Acrylic Door Protector from Dog Scratching Self-Adhesive Stainless Steel Door Kick Plate with Rounded Corners Anti-Scratch Guard for Dogs & Cats**Profasion**$9.30**4.3★**▲ 180%**](https://www.amazon.com/dp/B0G2LSXFJR) [**Durable Cat & Dog Door Protector from Scratching - Anti-Scratch Guard for Interior/Exterior Doors Stainless Steel Self-Adhesive Kick Plate (Matte White 4x16)**AEYNCBO**$16.35**4.5★**▲ 160%**](https://www.amazon.com/dp/B0FQ44ST9V)
**~~View all trending →~~**
## **What buyers say about door protector from dog scratching**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**13%
*“Ease of use”*
**Adhesion/Stickiness**11%
*“It sticks well”*
**Scratch Resistance**11%
*“Stops Scratches Instantly”*
**Quality-Overall**10%
*“The product is working quite well”*
**Value For Money**8%
*“Good price”*
**Advertised Vs Actual Product**7%
*“Better than I expected”*
**Assembly/Installation**5%
*“Easy to install”*
**Size-Overall**5%
*“They come in convenient sizes”*
**Thickness**3%
*“decent thickness it works great at the bottom of my bathroom door for when I have to close it on me because of company being over”*
**Durability**3%
*“They are durable”*
### **What buyers complain about **
**Adhesion/Stickiness**23%
*“Doesn't Stick”*
**Ease Of Use**9%
*“DIFFICULT to put on”*
**Functionality-Overall**8%
*“Did Not Work”*
**Quality-Overall**5%
*“Terrible Quality falls off not big enough for door”*
**Value For Money**5%
*“at a huge price”*
**Thickness**5%
*“It is not super thick”*
**Durability**4%
*“they were pretty torn”*
**Size-Overall**3%
*“Doesnt fit my case windows at all”*
**Suction**3%
*“one of the suction cups actually jammed in my window”*
**Advertised Vs Actual Product**3%
*“Terrible product and false advertisement”*
### **Top return reasons **
**Size-Overall**35%
**Adhesion/Stickiness**11%
**Advertised Vs Actual Product**8%
**Windshield Issues**7%
**Functionality-Overall**7%
**Compatibility-Overall**6%
**Material Quality**4%
**Defective Material/Parts**2%
**Value For Money**2%
**Color**2%
## **Common questions**
- **Is door protector from dog scratching profitable to sell on Amazon United States?**
- The niche generates $360K/yr across 35 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -2.0%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the door protector from dog scratching niche?**
- 23 brands and 29 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in door protector from dog scratching?**
- Top complaints mined from reviews: Adhesion/Stickiness, Ease Of Use, Functionality-Overall. The return rate is 2.1%.
- **When does demand for door protector from dog scratching peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the door protector from dog scratching niche?**
- Listings span $9.30–$55.52; the average listing price is $20.68 (sweet spot $15–$100). The average incumbent carries 1,724 reviews — the moat a new listing must climb.
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