---
title: "Products — dog vitamins - Flapen"
canonical_url: "https://flapen.com/research/us/pet-supplies/dog-vitamins/products"
last_updated: "2026-07-21T20:53:08.281Z"
locale: en
meta:
  description: "Niche score 63/100 · $3.6M/yr market · 3.4M searches/yr · $25.41 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 63/100 · $3.6M/yr market · 3.4M searches/yr · $25.41 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — dog vitamins - Flapen"
---

# **dog vitamins**

**Launch it**

A $3.6M/yr market growing +2.2% this quarter with returns at 0.0% — clears our launch bar.

Market size 96Growth 28Conversion 51Competition 67Returns 100Price range 86Avg price 95Brand share 48Review moat 11Quality gap 47

**Returns**

**Incredible****0.0%**

return rate — above 6% kills the launch gate

**Market size**

**Incredible****$3.6M**

$3.6M/yr · 3.4M searches

**Avg price**

**Incredible****$25.41**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$7.18–$73.51**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.1%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+2.2%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****29,068.51**

avg incumbent reviews — the moat a new listing must climb